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Facilitating innovation with software<br />Wilbour Craddock<br />Architect Evangelist<br />Microsoft<br />
Innovation is the<br />conversion of knowledge and ideas into<br />new or improved products, processes, and services<br />...
Status symbol
Male economic buyer
No late fees
Watch movies via Xbox
Stay at home
Online marketplace
Social recommendations
Paperless reading</li></ul>© 2011 Microsoft Corporation.  All Rights Reserved.<br />2<br /><ul><li>Sugar free perception c...
Marketed as lifestyle product
Differentiated flavors</li></li></ul><li>Disruptive (unique) service vs. evolution<br />© 2011 Microsoft Corporation.  All...
Where does Innovation come from?<br />Anywhere - Innovation is a phenomenon that can come from anywhere<br />Product Group...
Taxonomy of innovation<br />
Examples of Product Group innovation<br />New Features within an existing Product Group<br />Windows Search, Office Ribbon...
Characteristics of startup businesses<br />Build new market capabilities. Create real options in the face of market shifts...
Challenges of startup businesses<br />Disruptive models face resistance from existing product groups<br />Tendency to addr...
Examples of startup businesses<br />Development Concept Center <br />Under the CSA – grow ideas from concept to product.  ...
Characteristics  of exploration innovation<br /><ul><li>Microsoft Research (MSR) Established in 1991  - with over 800 empl...
Looking 10-15 years beyond current product-development
Collaborating with the entire research community
Tech Transfer - incorporate the latest innovations into the company’s products
Academics - Building relationships with key universities
TechFest – yearly event (7,000) employees – 150 booths / 40 talks</li></li></ul><li>ThinkWeek<br />Twice a year anyone can...
- Innovation practices<br />Innovation practices<br />© 2011 Microsoft Corporation.  All Rights Reserved.<br />12<br />
Business need: new approach<br />Yesterday’s thinking<br />Only the top minds can make a meaningful contribution<br />Idea...
Focus & filtering: identify the best ideas<br />Challenge<br />Focused ideation on a topic, subject, etc<br />Collect only...
4 x main facilitators @ Microsoft<br />© 2011 Microsoft Corporation.  All Rights Reserved.<br />15<br />- Business insight...
Bill Gate’s time away from Microsoft to “think” about new ideas for the business
A think tank for evolving ideas and concepts
The neutral party for enhancing collaboration and new ideas in Office</li></ul>Communities Of Practice<br />
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Microsoft Innovation- Wilbour Craddock

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Transcript of "Microsoft Innovation- Wilbour Craddock"

  1. 1. Facilitating innovation with software<br />Wilbour Craddock<br />Architect Evangelist<br />Microsoft<br />
  2. 2. Innovation is the<br />conversion of knowledge and ideas into<br />new or improved products, processes, and services<br />to gain a competitive advantage.<br />A definition of “innovation”<br />- introduction<br /><ul><li>Never lose suction
  3. 3. Status symbol
  4. 4. Male economic buyer
  5. 5. No late fees
  6. 6. Watch movies via Xbox
  7. 7. Stay at home
  8. 8. Online marketplace
  9. 9. Social recommendations
  10. 10. Paperless reading</li></ul>© 2011 Microsoft Corporation. All Rights Reserved.<br />2<br /><ul><li>Sugar free perception change
  11. 11. Marketed as lifestyle product
  12. 12. Differentiated flavors</li></li></ul><li>Disruptive (unique) service vs. evolution<br />© 2011 Microsoft Corporation. All Rights Reserved.<br />3<br />- introduction<br />© USA Today.<br />http://www.usatoday.com/tech/products/gear/2007-12-04-electronic-boarding-pass_N.htm<br />© Ronald J Stella. Airliners.net<br />
  13. 13. Where does Innovation come from?<br />Anywhere - Innovation is a phenomenon that can come from anywhere<br />Product Groups<br />Employees<br />Research<br />Customers & Partners<br />Labs<br />
  14. 14. Taxonomy of innovation<br />
  15. 15. Examples of Product Group innovation<br />New Features within an existing Product Group<br />Windows Search, Office Ribbon, Hotmail drag & drop support<br />New Marketing / Packaging or Bundling Effort<br />Office Suite, Enterprise Agreements<br />Revitalized service offering / New Partnerships<br />Ford Sync, Mergers & Acquisitions<br />New Member for and existing Product Family<br />OneNote, SharePoint<br />
  16. 16. Characteristics of startup businesses<br />Build new market capabilities. Create real options in the face of market shifts that ensure long-term leadership<br />Build new technology capabilities<br />Seed new growth areas for the company<br />Venture Capitalist<br />Initially funded by senior leaders –chief software architect or chief of research and strategy<br />
  17. 17. Challenges of startup businesses<br />Disruptive models face resistance from existing product groups<br />Tendency to address new markets with ‘proven’ mindset and technology<br />Gray line between product adjacencies and ‘new technology’, must ensure high-powered teams are being aimed at innovation<br />Need strong sponsorship to build and maintain momentum. Struggle to raise funding in performance metric-based budgeting process<br />
  18. 18. Examples of startup businesses<br />Development Concept Center <br />Under the CSA – grow ideas from concept to product. <br />Examples: New storage solutions, Simple Sharing Extensions<br />Unlimited Potential Group<br />Integrates new business models, technology solutions, and expanded citizenship efforts to address the needs of people in developed and developing nations<br />Microsoft Start-up Labs<br />An entrepreneurial new product group that develops ideas and prototypes into early-stage, market-proven products.<br />
  19. 19. Characteristics of exploration innovation<br /><ul><li>Microsoft Research (MSR) Established in 1991 - with over 800 employees
  20. 20. Looking 10-15 years beyond current product-development
  21. 21. Collaborating with the entire research community
  22. 22. Tech Transfer - incorporate the latest innovations into the company’s products
  23. 23. Academics - Building relationships with key universities
  24. 24. TechFest – yearly event (7,000) employees – 150 booths / 40 talks</li></li></ul><li>ThinkWeek<br />Twice a year anyone can submit a paper to be reviewed/commented on by Bill Gates and other Technical Fellow/ Distinguished Engineers<br />Several examples (including Tablet PC, Silverlight, etc were made into products)<br />Social Networking site that anyone in the company can read and comment on papers<br />
  25. 25. - Innovation practices<br />Innovation practices<br />© 2011 Microsoft Corporation. All Rights Reserved.<br />12<br />
  26. 26. Business need: new approach<br />Yesterday’s thinking<br />Only the top minds can make a meaningful contribution<br />Ideation is a strategy for innovation<br />Today’s practices<br />Ideas are potential investments<br />Ideas need to be managed<br />Everyone has a voice<br />Innovation is a process<br />© 2011 Microsoft Corporation. All Rights Reserved.<br />13<br />- Innovation practices<br />
  27. 27. Focus & filtering: identify the best ideas<br />Challenge<br />Focused ideation on a topic, subject, etc<br />Collect only pertinent ideas<br />Tournament<br />Progressive evaluation independent of “challenge”<br />Bake-off of best ideas<br />Akin to Portfolio Analytics and Assessment<br />- Innovation practices<br />Karl T. Ulrich<br />CIBC Professor and Chair<br />Operations and Information Management Department<br />© 2011 Microsoft Corporation. All Rights Reserved.<br />14<br />
  28. 28. 4 x main facilitators @ Microsoft<br />© 2011 Microsoft Corporation. All Rights Reserved.<br />15<br />- Business insights and perspectives<br /><ul><li>Tool for collecting ideas and sharing them with peers
  29. 29. Bill Gate’s time away from Microsoft to “think” about new ideas for the business
  30. 30. A think tank for evolving ideas and concepts
  31. 31. The neutral party for enhancing collaboration and new ideas in Office</li></ul>Communities Of Practice<br />
  32. 32. Microsoft ResearchWorldwide Presence <br />16<br />MSR India<br />Redmond<br />MSR New England<br />Redmond, Washington Sept, 1991<br />San Francisco, California Jun, 1995<br />Cambridge, United Kingdom July, 1997<br />Beijing, China Nov, 1998<br />Silicon Valley, California July, 2001<br />Bangalore, India Jan, 2005<br />Cambridge, Massachusetts July, 2008<br />MSR Cambridge, UK<br />MSR Asia (Beijing)<br />Silicon Valley, California<br />
  33. 33. Microsoft ResearchOur Mission<br />17<br /><ul><li>Expand the state of the art in each of the areas in which we do research
  34. 34. Rapidly transfer innovative technologies into Microsoft products
  35. 35. Ensure that Microsoft products have a future</li></li></ul><li>Microsoft Research  Notable Areas20 years of innovation<br />Natural Language<br />Office: grammar checker + SmartTags + language detection + document translation; Bing Translate; KnowledgeBase translation; product localization tools<br />Vision and Graphics Technology<br />Progressive mesh libraries for DirectX and Xbox; water and texture rendering for Xbox games; Image-based rendering in DirectX, Xbox, Photosynth, Bing Maps: 3-D aerial view + street view; Office image editor; Windows Live Photo Gallery face recognition and Photo Fuse; Tag; Xbox Kinect<br />Machine Learning<br />Office answer wizard; Spam filter for Outlook, Exchange & Hotmail; Xbox TrueSkill + drivatars; HIV vaccine design; Bing InstantAnswers; Bing Maps ClearFlow<br />Development Tools<br />Analysis tools (code & protocols); Testing tools; Performance tools; C# generics; F#<br />Database Technologies<br />Auto Administration; Index generation; Indexed views; Data mining algorithms<br />Information Retrieval <br />Bing; Windows Desktop Search<br />Surface Computing<br />18<br />
  36. 36. Microsoft Research  Product Impact20 years of technology transfer<br />19<br />DOS Disk Compression Algorithms 1992<br />Windows and Office Performance Tools 1995<br />Windows Media Audio encoding 1996<br />Office Grammar Checker 1997<br />Terraserver (leading to Bing Maps) 1998<br />Windows IPv6 2000<br />ClearType 2001<br />Office Speech Recognition 2001<br />Tablet PC 2001<br />Spam Filter (Outlook, Exchange, Hotmail) 2003<br />SQL Server Data Mining 2003<br />Xbox “Drivatars” 2004<br />MSN/Live/Bing Search 2006<br />Windows Desktop Search 2006<br />Xbox TrueSkill Player Matching 2006<br />AdCenter Pricing Algorithm 2007<br />MultiPoint Mouse 2007<br />Robotics Studio 2007<br />Bing Translate 2007<br />Surface 2007<br />F# 2007<br />Bing Maps Clearflow 2008<br />Kodu 2008<br />Bing Maps 3-D Aerial View 2009<br />Tag 2009<br />Bing Maps Street View 2010<br />Windows Phone Virtual Keyboard 2010<br />Kinect 2010<br />
  37. 37. Scope of Microsoft Research<br />Significant Investment<br />Investing > $9B in R&D (MSR & product dev)<br />Staff of over 850 in 55 research areas<br />International Research lab locations : <br />Redmond, Washington (Sept, 1991)<br />San Francisco, California (1995)<br />Cambridge, United Kingdom (July, 1997)<br />Beijing, People’s Republic of China (Nov, 1998)<br />Mountain View, California (July, 2001)<br />Bangalore, India (January, 2005)<br />Cambridge, Massachusetts (February, 2008)<br />- Xbox Kinect<br />
  38. 38. Microsoft Research<br />HEALTH AND WELL-BEING INITIATIVES<br />Computational Modeling of Immune System Processes<br />Medical Image Analysis<br />Microsoft Biology Initiative<br />Stochastic Pi Machine<br />Domestic 2.0: <br />Constructing Ideas of the Family<br />Connecting and Partitioning the Domestic Space<br />Healthcare Privacy<br />Participant in the mHealth Summit 2010<br />- Xbox Kinect<br />
  39. 39. Xbox kinect<br />
  40. 40. What is Kinect?<br />Combination of RGB camera, depth sensor and multi-array microphone<br />RBG camera delivers three basic color components<br />Depth sensors “sees” the room in 3-D<br />Microphone locates voices by sound and extracts ambient noise<br />Software makes all the magic possible<br />- Xbox Kinect<br />
  41. 41. Idea to innovation: joining the dots<br />© 2011 Microsoft Corporation. All Rights Reserved.<br />24<br />- Xbox Kinect<br />Object Recognition<br />HUMAN BODY TRACKING<br />“We need a body tracker with<br />All body motions …<br />All agilities …<br />10x Real-time …<br />For multiple players …<br />and it has to be 3D ”<br />J. Shotton, J. Winn, C. Rother, A. Criminisi, TextonBoost: Joint Appearance, Shape and Context Modeling for Multi-Class Object Recognition and Segmentation. European Conference on Computer Vision, 2006<br />R Navaratnam, A Fitzgibbon, R Cipolla The Joint Manifold Model for Semi-supervised Multi-valued RegressionIEEE Intl Conf on Computer Vision, 2007<br />A match between technology and a need <br />
  42. 42. Software provides the magic<br />© 2011 Microsoft Corporation. All Rights Reserved.<br />25<br />- Xbox Kinect<br />
  43. 43. Programmers View<br />- Xbox Kinect<br />
  44. 44. Your fitness evolved<br />© 2011 Microsoft Corporation. All Rights Reserved.<br />27<br />- Xbox KIneCT<br />
  45. 45. Where can Kinect go?<br />Consumer<br />Air Guitar Hero<br />Shopping in 3D<br />Remote Control Replacement<br />Dance Instructor<br />Education<br />Personal Trainer<br />Physical Therapy<br />Commercial/Government<br />Identity authentication<br />Conferencing<br />Simulation<br />Training<br />- Xbox Kinect<br />
  46. 46. Innovation Success Inhibitors<br /><ul><li>Organizational complexity.
  47. 47. Several teams with competing ownership of the technology and/or product
  48. 48. Too many managers pushing their own agenda’s
  49. 49. No single team owning the problem and working towards a common cross group solution.
  50. 50. Too much too fast.
  51. 51. Too many people on it all at once, before we really figure out the problem.
  52. 52. Inadequate product or service that gets plagued with bad reviews and taints all future versions. </li></li></ul><li>10 ways to help you fail<br />5 things to watch out for before you start<br />Ideas are cheap.<br />Ideas without action are even cheaper.<br />Waiting for someone to give you resources to get started.<br />Not having a good story that is meaningful.<br />Trying to figure out the best business model.<br />5 things to watch out for after you start<br />Not building momentum.<br />Trying to be perfect.<br />Over engineering. <br />Assuming you know.<br />Solving world hunger.<br />
  53. 53. Thank you!<br />© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.<br />The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.<br />
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