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Microsoft Innovation- Wilbour Craddock

Microsoft Innovation- Wilbour Craddock






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    Microsoft Innovation- Wilbour Craddock Microsoft Innovation- Wilbour Craddock Presentation Transcript

    • Facilitating innovation with software
      Wilbour Craddock
      Architect Evangelist
    • Innovation is the
      conversion of knowledge and ideas into
      new or improved products, processes, and services
      to gain a competitive advantage.
      A definition of “innovation”
      - introduction
      • Never lose suction
      • Status symbol
      • Male economic buyer
      • No late fees
      • Watch movies via Xbox
      • Stay at home
      • Online marketplace
      • Social recommendations
      • Paperless reading
      © 2011 Microsoft Corporation. All Rights Reserved.
      • Sugar free perception change
      • Marketed as lifestyle product
      • Differentiated flavors
    • Disruptive (unique) service vs. evolution
      © 2011 Microsoft Corporation. All Rights Reserved.
      - introduction
      © USA Today.
      © Ronald J Stella. Airliners.net
    • Where does Innovation come from?
      Anywhere - Innovation is a phenomenon that can come from anywhere
      Product Groups
      Customers & Partners
    • Taxonomy of innovation
    • Examples of Product Group innovation
      New Features within an existing Product Group
      Windows Search, Office Ribbon, Hotmail drag & drop support
      New Marketing / Packaging or Bundling Effort
      Office Suite, Enterprise Agreements
      Revitalized service offering / New Partnerships
      Ford Sync, Mergers & Acquisitions
      New Member for and existing Product Family
      OneNote, SharePoint
    • Characteristics of startup businesses
      Build new market capabilities. Create real options in the face of market shifts that ensure long-term leadership
      Build new technology capabilities
      Seed new growth areas for the company
      Venture Capitalist
      Initially funded by senior leaders –chief software architect or chief of research and strategy
    • Challenges of startup businesses
      Disruptive models face resistance from existing product groups
      Tendency to address new markets with ‘proven’ mindset and technology
      Gray line between product adjacencies and ‘new technology’, must ensure high-powered teams are being aimed at innovation
      Need strong sponsorship to build and maintain momentum. Struggle to raise funding in performance metric-based budgeting process
    • Examples of startup businesses
      Development Concept Center
      Under the CSA – grow ideas from concept to product.
      Examples: New storage solutions, Simple Sharing Extensions
      Unlimited Potential Group
      Integrates new business models, technology solutions, and expanded citizenship efforts to address the needs of people in developed and developing nations
      Microsoft Start-up Labs
      An entrepreneurial new product group that develops ideas and prototypes into early-stage, market-proven products.
    • Characteristics of exploration innovation
      • Microsoft Research (MSR) Established in 1991 - with over 800 employees
      • Looking 10-15 years beyond current product-development
      • Collaborating with the entire research community
      • Tech Transfer - incorporate the latest innovations into the company’s products
      • Academics - Building relationships with key universities
      • TechFest – yearly event (7,000) employees – 150 booths / 40 talks
    • ThinkWeek
      Twice a year anyone can submit a paper to be reviewed/commented on by Bill Gates and other Technical Fellow/ Distinguished Engineers
      Several examples (including Tablet PC, Silverlight, etc were made into products)
      Social Networking site that anyone in the company can read and comment on papers
    • - Innovation practices
      Innovation practices
      © 2011 Microsoft Corporation. All Rights Reserved.
    • Business need: new approach
      Yesterday’s thinking
      Only the top minds can make a meaningful contribution
      Ideation is a strategy for innovation
      Today’s practices
      Ideas are potential investments
      Ideas need to be managed
      Everyone has a voice
      Innovation is a process
      © 2011 Microsoft Corporation. All Rights Reserved.
      - Innovation practices
    • Focus & filtering: identify the best ideas
      Focused ideation on a topic, subject, etc
      Collect only pertinent ideas
      Progressive evaluation independent of “challenge”
      Bake-off of best ideas
      Akin to Portfolio Analytics and Assessment
      - Innovation practices
      Karl T. Ulrich
      CIBC Professor and Chair
      Operations and Information Management Department
      © 2011 Microsoft Corporation. All Rights Reserved.
    • 4 x main facilitators @ Microsoft
      © 2011 Microsoft Corporation. All Rights Reserved.
      - Business insights and perspectives
      • Tool for collecting ideas and sharing them with peers
      • Bill Gate’s time away from Microsoft to “think” about new ideas for the business
      • A think tank for evolving ideas and concepts
      • The neutral party for enhancing collaboration and new ideas in Office
      Communities Of Practice
    • Microsoft ResearchWorldwide Presence
      MSR India
      MSR New England
      Redmond, Washington Sept, 1991
      San Francisco, California Jun, 1995
      Cambridge, United Kingdom July, 1997
      Beijing, China Nov, 1998
      Silicon Valley, California July, 2001
      Bangalore, India Jan, 2005
      Cambridge, Massachusetts July, 2008
      MSR Cambridge, UK
      MSR Asia (Beijing)
      Silicon Valley, California
    • Microsoft ResearchOur Mission
      • Expand the state of the art in each of the areas in which we do research
      • Rapidly transfer innovative technologies into Microsoft products
      • Ensure that Microsoft products have a future
    • Microsoft Research  Notable Areas20 years of innovation
      Natural Language
      Office: grammar checker + SmartTags + language detection + document translation; Bing Translate; KnowledgeBase translation; product localization tools
      Vision and Graphics Technology
      Progressive mesh libraries for DirectX and Xbox; water and texture rendering for Xbox games; Image-based rendering in DirectX, Xbox, Photosynth, Bing Maps: 3-D aerial view + street view; Office image editor; Windows Live Photo Gallery face recognition and Photo Fuse; Tag; Xbox Kinect
      Machine Learning
      Office answer wizard; Spam filter for Outlook, Exchange & Hotmail; Xbox TrueSkill + drivatars; HIV vaccine design; Bing InstantAnswers; Bing Maps ClearFlow
      Development Tools
      Analysis tools (code & protocols); Testing tools; Performance tools; C# generics; F#
      Database Technologies
      Auto Administration; Index generation; Indexed views; Data mining algorithms
      Information Retrieval
      Bing; Windows Desktop Search
      Surface Computing
    • Microsoft Research  Product Impact20 years of technology transfer
      DOS Disk Compression Algorithms 1992
      Windows and Office Performance Tools 1995
      Windows Media Audio encoding 1996
      Office Grammar Checker 1997
      Terraserver (leading to Bing Maps) 1998
      Windows IPv6 2000
      ClearType 2001
      Office Speech Recognition 2001
      Tablet PC 2001
      Spam Filter (Outlook, Exchange, Hotmail) 2003
      SQL Server Data Mining 2003
      Xbox “Drivatars” 2004
      MSN/Live/Bing Search 2006
      Windows Desktop Search 2006
      Xbox TrueSkill Player Matching 2006
      AdCenter Pricing Algorithm 2007
      MultiPoint Mouse 2007
      Robotics Studio 2007
      Bing Translate 2007
      Surface 2007
      F# 2007
      Bing Maps Clearflow 2008
      Kodu 2008
      Bing Maps 3-D Aerial View 2009
      Tag 2009
      Bing Maps Street View 2010
      Windows Phone Virtual Keyboard 2010
      Kinect 2010
    • Scope of Microsoft Research
      Significant Investment
      Investing > $9B in R&D (MSR & product dev)
      Staff of over 850 in 55 research areas
      International Research lab locations :
      Redmond, Washington (Sept, 1991)
      San Francisco, California (1995)
      Cambridge, United Kingdom (July, 1997)
      Beijing, People’s Republic of China (Nov, 1998)
      Mountain View, California (July, 2001)
      Bangalore, India (January, 2005)
      Cambridge, Massachusetts (February, 2008)
      - Xbox Kinect
    • Microsoft Research
      Computational Modeling of Immune System Processes
      Medical Image Analysis
      Microsoft Biology Initiative
      Stochastic Pi Machine
      Domestic 2.0:
      Constructing Ideas of the Family
      Connecting and Partitioning the Domestic Space
      Healthcare Privacy
      Participant in the mHealth Summit 2010
      - Xbox Kinect
    • Xbox kinect
    • What is Kinect?
      Combination of RGB camera, depth sensor and multi-array microphone
      RBG camera delivers three basic color components
      Depth sensors “sees” the room in 3-D
      Microphone locates voices by sound and extracts ambient noise
      Software makes all the magic possible
      - Xbox Kinect
    • Idea to innovation: joining the dots
      © 2011 Microsoft Corporation. All Rights Reserved.
      - Xbox Kinect
      Object Recognition
      “We need a body tracker with
      All body motions …
      All agilities …
      10x Real-time …
      For multiple players …
      and it has to be 3D ”
      J. Shotton, J. Winn, C. Rother, A. Criminisi, TextonBoost: Joint Appearance, Shape and Context Modeling for Multi-Class Object Recognition and Segmentation. European Conference on Computer Vision, 2006
      R Navaratnam, A Fitzgibbon, R Cipolla The Joint Manifold Model for Semi-supervised Multi-valued RegressionIEEE Intl Conf on Computer Vision, 2007
      A match between technology and a need
    • Software provides the magic
      © 2011 Microsoft Corporation. All Rights Reserved.
      - Xbox Kinect
    • Programmers View
      - Xbox Kinect
    • Your fitness evolved
      © 2011 Microsoft Corporation. All Rights Reserved.
      - Xbox KIneCT
    • Where can Kinect go?
      Air Guitar Hero
      Shopping in 3D
      Remote Control Replacement
      Dance Instructor
      Personal Trainer
      Physical Therapy
      Identity authentication
      - Xbox Kinect
    • Innovation Success Inhibitors
      • Organizational complexity.
      • Several teams with competing ownership of the technology and/or product
      • Too many managers pushing their own agenda’s
      • No single team owning the problem and working towards a common cross group solution.
      • Too much too fast.
      • Too many people on it all at once, before we really figure out the problem.
      • Inadequate product or service that gets plagued with bad reviews and taints all future versions.
    • 10 ways to help you fail
      5 things to watch out for before you start
      Ideas are cheap.
      Ideas without action are even cheaper.
      Waiting for someone to give you resources to get started.
      Not having a good story that is meaningful.
      Trying to figure out the best business model.
      5 things to watch out for after you start
      Not building momentum.
      Trying to be perfect.
      Over engineering.
      Assuming you know.
      Solving world hunger.
    • Thank you!
      © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
      The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.