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Course How to Increase Sales in Your Hospitality Operation IHA102Description Authoring Faculty Wilbert Frank MMH, MBAThe primary function of sales and marketing in business is to identify customers Sponsoring Schooland hold their attention in order to deliver a valuable product or service.Marketing departments help differentiate a company from competitors by International Hospitality Academybuilding brand recognition and creating sales collateral such as websites, sell Total Learning Timesheets, presentations and print ads, which in turn support sales departments and 6-8 hours over 2 daysposition the company to meet revenue goals. Marketing is also typicallyresponsible for gauging customer satisfaction and managing client relationships,in addition to compiling testimonials, soliciting referrals and developing casestudies.Learn fundamental sales and marketing concepts and principles as they relate to hospitality, observe marketing inaction through case studies and understand how to put that knowledge into practice. This course prepares you forleadership and success in hospitalitymarketing.Who Should Take This Course?This course is designed for hospitality owner professionals seeking an understanding of the marketing field andmarketing professionals who seek to broaden their marketing expertise by getting back to basics.Beneﬁts to the LearnerAfter completing this course you will be able to: Have effective Internal Merchandising Make clear and effective sales and marketing choices. Evaluate Sales Performance Apply the fundamental concepts of marketing to the development of a marketing planAccreditationParticipants who successfully complete the six required modules in the series receive a Certificate in Increasing Salesin Your Hospitality Operation from the International Hospitality Academy. www.internationalhospitalityacademy.com