1. digital media -
product or process?
most products advance
    incrementally
digital media: incremental product advance?
digital media: incremental product advance?
   or disruptive process innovation?
designed for use, not
      control
an open information
     network as
disruptive process
the users make the disruption
collaboration itself is disrupted.
traditional collaboration: negotiated, low-volume,
         high-density information sharing
meeting-centric. artisanal transactions.
institutionally arranged. information control.
distributed collaboration: automated, high-volume,
          low-density information sharing
network-centric. standard transactions.
individually arranged. information sharing.
content

 code

physical
2. the digital commons:
management for an open
  knowledge network
“the commons”
rivalrous
      v.
non-rivalrous
small contributions.
snap-together licensing.
  technically enabled.
“the commons”
“intellectual property”
knowledge rights
copyright
most
uses
free
most
regulated uses
 commercial
couldn’t
legally control
   perfectly
copyright
regulates
“copies”
in digital world
every use
   =
 “copy”
thus, presumption:
    every use
      requires
   permission
law + technology = (DRM)
“code is law”
control
3. creative commons
Copyright
All Rights
Reserved



                         No Rights
                         Reserved
Copyright
All Rights
Reserved



                         No Rights
                         Reserved
free tools that let authors, scientists, artists, and
educators easily mark their creative work with
      the freedoms th...
user interface to copyright
licensing
step 1: choose conditions


  Attribution               Share Alike



  Non-Commercial            No Derivative...
licensing
step 2: receive a license
Ported to 50
Jurisdictions
Photo: Dennis Stefani, (c) Mrs. Me, Inc., 2008, made available under a CC BY-NC-ND license
CC BY-NC-SA
copyright and open educational resources




                       Michael Reschke   cba
Michael Reschke   cba




                        Text on OER slides are licensed GNU FDL v1.2
                           ...
learning content   tools                    implementation
                                              resources




   ...
learning Content     tools                   implementation
                                                  resources


...
learning content               tools                   implementation
                                                    ...
Learning Content   Tools                            Implementation
                                                      R...
Learning Content                  Tools                         Implementation
                                           ...
what makes resources open?
         the ability to:
              • access
              • share — copy, distribute, displ...
rip?
mix?
burn?
4. digital media: not
   just podcasting
content

 code

physical
innovation

 content

  code

 physical
c
>1000 journals under CC

  image from the public library of science
  licensed to the public under CC-BY 3.0
think beyond paper.
©
creative expression
©
ideas or facts
e=mc2
the container, not the facts.
the container, not the facts.

but   © locks the container.
IGFBP-5 plays a role in the
regulation of cellular senescence
via a p53-dependent pathway
and in aging-associated vascular...
IGFBP-5 plays a role in the
regulation of cellular senescence
via a p53-dependent pathway
and in aging-associated vascular...
indexing: disallowed.




  http://orpheus-1.ucsd.edu/acq/license/cdlelsevier2004.pdf
over 200
   years at
one paper/day
what you want is
    a list of genes.

not a list of documents.
exponential content growth
our brain capacity


5.00



3.75



2.50



1.25



  0
   1990   1994                    1998   2002
collaboration.
conclusion?
use common licensing.
use common licensing.
use common licensing.
create new ways to measure.
be surprised by your users.
thank you

wilbanks@creativecommons.org

  http://sciencecommons.org
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Apple iTunes University - Digital Media in Health Care
Upcoming SlideShare
Loading in...5
×

Apple iTunes University - Digital Media in Health Care

1,526

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,526
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
40
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Apple iTunes University - Digital Media in Health Care

  1. 1. 1. digital media - product or process?
  2. 2. most products advance incrementally
  3. 3. digital media: incremental product advance?
  4. 4. digital media: incremental product advance? or disruptive process innovation?
  5. 5. designed for use, not control
  6. 6. an open information network as disruptive process
  7. 7. the users make the disruption
  8. 8. collaboration itself is disrupted.
  9. 9. traditional collaboration: negotiated, low-volume, high-density information sharing
  10. 10. meeting-centric. artisanal transactions. institutionally arranged. information control.
  11. 11. distributed collaboration: automated, high-volume, low-density information sharing
  12. 12. network-centric. standard transactions. individually arranged. information sharing.
  13. 13. content code physical
  14. 14. 2. the digital commons: management for an open knowledge network
  15. 15. “the commons”
  16. 16. rivalrous v. non-rivalrous
  17. 17. small contributions. snap-together licensing. technically enabled.
  18. 18. “the commons”
  19. 19. “intellectual property”
  20. 20. knowledge rights
  21. 21. copyright
  22. 22. most uses free
  23. 23. most regulated uses commercial
  24. 24. couldn’t legally control perfectly
  25. 25. copyright regulates “copies”
  26. 26. in digital world
  27. 27. every use = “copy”
  28. 28. thus, presumption: every use requires permission
  29. 29. law + technology = (DRM)
  30. 30. “code is law”
  31. 31. control
  32. 32. 3. creative commons
  33. 33. Copyright All Rights Reserved No Rights Reserved
  34. 34. Copyright All Rights Reserved No Rights Reserved
  35. 35. free tools that let authors, scientists, artists, and educators easily mark their creative work with the freedoms they want it to carry
  36. 36. user interface to copyright
  37. 37. licensing step 1: choose conditions Attribution Share Alike Non-Commercial No Derivative Works
  38. 38. licensing step 2: receive a license
  39. 39. Ported to 50 Jurisdictions
  40. 40. Photo: Dennis Stefani, (c) Mrs. Me, Inc., 2008, made available under a CC BY-NC-ND license
  41. 41. CC BY-NC-SA
  42. 42. copyright and open educational resources Michael Reschke cba
  43. 43. Michael Reschke cba Text on OER slides are licensed GNU FDL v1.2 http://www.gnu.org/licenses/fdl.html
  44. 44. learning content tools implementation resources Michael Reschke cba Text on OER slides are licensed GNU FDL v1.2 http://www.gnu.org/licenses/fdl.html
  45. 45. learning Content tools implementation resources Michael Reschke cba full courses, course materials, content modules, learning objects, collections, journals Text on OER slides are licensed GNU FDL v1.2 http://www.gnu.org/licenses/fdl.html
  46. 46. learning content tools implementation resources Michael Reschke cba software to support the creation, delivery, use and improvement of open learning content including searching and organization of content, content and learning management systems, content development tools, and on- line learning communities. Text on OER slides are licensed GNU FDL v1.2 http://www.gnu.org/licenses/fdl.html
  47. 47. Learning Content Tools Implementation Resources Michael Reschke cba Intellectual property licenses to promote open publishing of materials, design-principles, and localization of content. Text on OER slides are licensed GNU FDL v1.2 http://www.gnu.org/licenses/fdl.html
  48. 48. Learning Content Tools Implementation Resources Michael Reschke cba Intellectual property Full courses, course licenses to promote materials, content Software to support the creation, delivery, open publishing of modules, learning use and improvement of open learning materials, design- objects, collections, content including searching and organization principles, and journals of content, content and learning localization of content. management systems, content development tools, and on-line learning communities. Text on OER slides are licensed GNU FDL v1.2 http://www.gnu.org/licenses/fdl.html
  49. 49. what makes resources open? the ability to: • access • share — copy, distribute, display • adapt — perform, translate • derive — remix more permissions = more open.
  50. 50. rip?
  51. 51. mix?
  52. 52. burn?
  53. 53. 4. digital media: not just podcasting
  54. 54. content code physical
  55. 55. innovation content code physical
  56. 56. c >1000 journals under CC image from the public library of science licensed to the public under CC-BY 3.0
  57. 57. think beyond paper.
  58. 58. © creative expression
  59. 59. © ideas or facts
  60. 60. e=mc2
  61. 61. the container, not the facts.
  62. 62. the container, not the facts. but © locks the container.
  63. 63. IGFBP-5 plays a role in the regulation of cellular senescence via a p53-dependent pathway and in aging-associated vascular diseases
  64. 64. IGFBP-5 plays a role in the regulation of cellular senescence via a p53-dependent pathway and in aging-associated vascular diseases
  65. 65. indexing: disallowed. http://orpheus-1.ucsd.edu/acq/license/cdlelsevier2004.pdf
  66. 66. over 200 years at one paper/day
  67. 67. what you want is a list of genes. not a list of documents.
  68. 68. exponential content growth
  69. 69. our brain capacity 5.00 3.75 2.50 1.25 0 1990 1994 1998 2002
  70. 70. collaboration.
  71. 71. conclusion?
  72. 72. use common licensing.
  73. 73. use common licensing.
  74. 74. use common licensing.
  75. 75. create new ways to measure.
  76. 76. be surprised by your users.
  77. 77. thank you wilbanks@creativecommons.org http://sciencecommons.org
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×