Victoria Przydrozny's Re-invented Brand PlanPresentation Transcript
My Personal BrandVictoria Przydrozny Traveller, Global News Junkie, Big City Girl
What you should know... I lived in Czech Republic for a year and taught English. I am Polish and speak, read and write fluently. I have visited every province in Canada and one territory. Travelled to over 40 states in the U.S.A Backpacked Europe. Flew to Dominican Republic for 10 days to do mission work with adults and children in need. Enjoy cooking and trying to restaurants. Fond of big city architecture and lights.
What I want:.. To market myself as a professional individual to help build a successful career as a public relations practitioner To create an online presence that reflects my personality Take advantage of networking opportunities Visit each continent at least once Live abroad again Work with the less fortunate
Key Messages... Young, sophisticated, professional woman Travelling is my life. I love to experience new cultures, new foods and languages. I am intrigued by challenges and ready to start my career. I am committed to standing behind what I believe in and promote myself as someone who is driven to succeed and evolve in PR.
Objectives:.. To become a better communicator and writer by the end of the school year at Humber College. To create awareness about my personal brand online through various social media applications and measuring followers, friends and page hits. To seek a job opportunity in an agency as public relations practitioner by early 2010.
Strategies... Promote my personal brand through social media to gain a positive reputation. Look professional and presentable to give a good first impression Build relationships with mentors, networks, classmates, bloggers, PR professionals, professors and people who share my interests. Update online identity on a regular basis to maintain a positive image. Keep up-to-date with emerging issues and news to be more knowledgeable. Communicate with my networks by posting comments, giving feedback, taking the first step to write in order to connect with new people.
Tactics... Expand my networks by actively using Twitter, Facebook, NaszaKlasaand updating my blog on a weekly basis. Follow and comment on online blogs and interact with new people on a weekly basis. Read , watch and listen to the news more often to keep myself informed on a daily basis. Engage with classmates by attending events and social gatherings at least once a month. Research possible job opportunities in Canada and abroad on a weekly basis.
Have public relations experience with a family-owned company
Leader. extroverted personality, confident
Reliable problem solver and multi-tasker
Fluent in Polish
Teaching English as a Second Language Certification
Created a new blog specifically geared towards PR
Open to traveling and learning about new places
Do not have volunteer experience in PR
Need to think about certain topics before I can speak about them immediately
Do not have many PR contacts
Do not use social media applications regularly to build a network
Do not belong to PR clubs such as IABC or CPRS
Focus more on online networking (commenting on blogs, updating Twitter etc.)
Search for and participate in volunteer/work opportunities
Improve public speaking in front of strangers
Join PR clubs, networking events, seminars
Use my knowledge of the Polish language to network to different groups of people
Competitors who belong to PR clubs
Competitors who can easily speak in front of a group of strangers
New technological advancements that I am not familiar with
How you can find me.... Facebook Twitter LinkedIn HumberPR NaszaKlasa – A website similar to Facebook but in the Polish language