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SEO - A Few Words about Keywords

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SEO : Keyword Research or Keyword Analysis is one of the most important components of a successful SEO campaign.

SEO : Keyword Research or Keyword Analysis is one of the most important components of a successful SEO campaign.

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  • I completely agree with seeking out long tail keywords. There is just too much competition for short tail keywords and they are often too broad to be effective anyway!
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  • 1. SEO A Few Words about Keywords http://www.wikimotive.net
  • 2. Keyword Generation http://www.wikimotive.net
    • Keyword generation is one of the most important
    • components of a successful SEO campaign.
    • All keywords are NOT created equally.
    • Some keywords are easier to rank for than others and some
    • require more than just a proficient level of skill to rank
    • for – they require alliances! Sounds like a new survivor
    • episode right?
  • 3. http://www.wikimotive.net
    • Broad or “short tail” keywords are usually very competitive
    • so you are better off to begin with more specific or “long
    • tail” keywords which are relevant to your business, thus
    • yielding a higher conversion rate.
    • By building out your search engine optimization strategy
    • this way, you can hone your skills and “snipe” one keyword
    • after another. This will lead to a continued growth and
    • respect for a variety of important topics or “terms” which
    • will help to validate those broader terms when you go after
    • them later.
    Remember: relevance is key!
  • 4. http://www.wikimotive.net
    • For example, if you run a home appliance site you stand a
    • much better chance of ranking for product-level keywords
    • than you do for broad keywords that generally describe your
    • business like my example here.
    Notice how I linked “home appliance” to a local appliance store website?
  • 5. http://www.wikimotive.net
    • There are a number of different keyword generation tools
    • that can help you to discover the right keywords for your
    • website. Generally I find that the best tools are free.
    • Google’s Keywords Suggestion Tool allows you to research
    • and analyze your potential keywords.
  • 6. http://www.wikimotive.net
    • Remember though, you can’t just create a massive list of
    • keywords and try to plug them all in somewhere. You need
    • to think about a strategy for growth. Your keywords should
    • represent a cross section of broad and specific terms.
  • 7. http://www.wikimotive.net
    • Another way to generate target keywords is through
    • competitive research. Tools like HubSpot’s Website Grader,
    • SEM Rush, Alexa and Compete and the SEOQuake plugin
    • for firefox are invaluable not only for helping you to analyze
    • your own website, but your competitors’ sites as well. 
  • 8. With the information these sites and tools can provide you, you’ll be able to formulate a game plan to begin implementing the kind of content that will help you to rank well for your important keywords. http://www.wikimotive.net
  • 9. Wikimotive is dedicated to providing the latest Social Media Marketing, Facebook Marketing, and Search Engine optimization techniques to businesses and persons looking to enhance their online marketing presence. http://www.wikimotive.net