QR Codes Auto Case Study by Wikimotive http://www.wikimotive.net
http://www.wikimotive.net A QR Code, or Quick Response code, is a 2D bar code which can be read by a barcode reader app on a smartphone.
http://www.wikimotive.net Think of a QR Code as a bridge between online world and physical world. Auto customers having a smartphone can read the QR Code and can be directed instantly to vehicle landing pages, car video or the auto dealer website.
http://www.wikimotive.net QR Codes are everywhere today and can be seen in magazines, posters, brochures, labels, bottles, etc. This is powerful as it enables Auto dealers to connect and engage with their customers 24/7. For the Auto Industry this represents a powerful and low cost strategy to increase sales.
http://www.wikimotive.net Recently, Porsche Cars North America announced a convenient new way for consumers to do more than just "kick the tires" when they visit a Porsche dealership after hours, or when they prefer to be "just looking" while in the showroom. Source ; http://www.prnewswire.com/news-releases/porsche-cars-north-america-launches-mobile-tag-program-for-porsche-dealerships-125342993.html Porsche Case Study
Shoppers now have the power to see, read and even hear the inside story about Porsche vehicles on display at participating Porsche dealers, whenever it suits their busy schedules. http://www.wikimotive.net
The new program, a first for an automotive luxury brand, taps into the technology of mobile tags and smartphone tag readers adding rich content and interactive functionality for a high-performance, personalized shopping experience. http://www.wikimotive.net
Each scan of a mobile tag-equipped Porsche automatically opens a micro website utilizing the phone's built in web browser and features a wealth of specific product information to the exact car being browsed, including vehicle videos, leading press reviews and even the unique sound of the Porsche model's engine. http://www.wikimotive.net A customer can also provide contact information for fast follow-up by a Porsche sales professional, or can browse anonymously.
"Porsche customers enjoy both performance and technology and are using their mobile devices to help make vehicle purchasing decisions," said Michael Bartsch , chief operating officer of Porsche Cars North America. "The dealers that have begun using mobile tags in their showrooms have noted positive feedback from their sales team as well as greater customer engagement and enthusiasm." http://www.wikimotive.net
The ability to access a library of extensive model information, including a national inventory search increases the likelihood of finding the exact Porsche the customer wants, in stock. http://www.wikimotive.net Since the launch of a pilot program in early June, 11 Porsche dealers have already implemented the program, with 184 on the way. According to a 2009 Morgan Stanley study, one-third of all digital information is now viewed using mobile devices, and by 2013 that number is expected to reach 50 percent.
QR Codes clearly offer a competitive advantage and the possibilities are unlimited. In addition to a seamless experience - serving mobile customers anywhere and anytime is important. Forward-looking Auto Dealers are using QR Codes to engage mobile users. Are you? http://www.wikimotive.net
Wikimotive is dedicated to providing the latest Social Media Marketing, Facebook Marketing, and Search Engine optimization techniques to businesses and persons looking to enhance their online marketing presence. http://www.wikimotive.net
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