New study shows marketers are clueless about Social Media.

1. New Study Shows Marketers Are
Clueless About Social Media
http://www.wikimotive.net

2. Despite all the buzz about social media these days only 49% of
marketers have fully integrated it into their internet marketing
strategy.
This is according to a study done by Forrester Research based on 99 CMOs
and marketing VPs in February of this year.
http://www.wikimotive.net

3. The odd thing is that the same study also reveals that the same
people are very aware that social media is extremely important.
• 92% agree that social media has “fundamentally changed how consumers
engage with brands.”
• And yet less than half are actually using it fully in their marketing
strategy.
http://www.wikimotive.net

4. Tracy Stokes principal analyst for Forrester, says marketers are
just now “stepping back to see how the jigsaw fits into their
marketing plan.”
Although it is encouraging that they accept the importance of social media
why are they not starting to integrate it yet?
http://www.wikimotive.net

5. Luckily this leaves the door wide open for startup social media
marketing companies to swing in and provide an important
service that ad agencies seem to be neglecting.
http://www.wikimotive.net

6. In the rest of the report Stokes reports that 59% of online
consumers are active on social media sites and a third of them
have become fans of a brand on Facebook or Twitter.
http://www.wikimotive.net

7. This number could easily swell though if companies knew what
they were doing and had proper social media marketing strategies
in place.
The most telling statement in the whole report is that half of the marketers
polled agreed with the statement “Social media has the potential to build
my brand, but I’m not sure how to capitalize on it.”
http://www.wikimotive.net

8. Is your marketing company letting you down with social media?
Need some help developing a powerful and effective social media
strategy?
Contact Wikimotive for a free evaluation of your current process as well as
advice and help with changing it for the better.
http://www.wikimotive.net

9. Contact Timothy Martell
Twitter Facebook Email
About Timothy
Under Timothy Martell's leadership Marlboro Nissan's website drives more than 30,000
visitors per month. Timothy Martell executes a cutting edge online marketing strategy
consisting of Social Media platforms like Facebook, Twitter, SEO, Microsites, Local
Search, Consumer Rating Websites, Online Tools etc which have made Marlboro
Nissan to become one of the volume leaders in the whole of New England. Marlboro
Nissan website has had huge steady increases for almost the entire year (2009). In
August 2009 of this year traffic was just shy of 40,000 visits, 1,500 phone calls (online
only) and almost 1,000 leads.