Is your Dealership Mobile Ready for 2012? http://www.wikimotive.net
According to a Automotive Shopping Behavior Study 2011 by Google – customers are using their mobile phones to research vehicles prior to buying.
http://www.thinkwithgoogle.com/insights/library/studies/automotive-shopping-behavior-study-2011/ Here are some statistics-
Mobile is growing faster than the internet did, with more internet users on mobile than desktop in less than 5 years. 79% of smartphone consumers use their phones to help with shopping. Auto Dealers need to factor mobile into their marketing and customer service equation for 2012.
Here are few ways on how auto dealers can integrate mobile in their business processes for 2012.
Mobile Website Create a mobile version of your online website. A mobile website is easy to build and will give your dealership a presence on all smartphones. -- Put your location, working hours, inventory, deals, discounts, offers, etc on your mobile website. 1
QR Codes QR codes are physical 2D bar codes that, when scanned with a mobile app takes the user to a mobile landing page. <ul><li>Auto dealers can use QR codes on all sales stickers - to make it easy for </li></ul><ul><li>consumers to research the vehicles and get more information. </li></ul><ul><li>That way if a customer comes on a dealer lot after the dealership is closed – </li></ul><ul><li>he/she will still get all the information. </li></ul>2
SMS Marketing Getting started with SMS mobile marketing is fast and cost effective. (a) According to recent research from comScore, 68.1 percent of U.S. mobile subscribers used text messaging on their mobile device in January. (b) Leverage your existing customer database and web opt-in programs and make SMS mobile marketing part of your mobile marketing strategy. (c) Send out coupons/deals/specials to your customers via SMS. 3
Google Mobile Ads Consumers are increasingly relying on mobile search information. Businesses can connect with consumers while they search on-the-go. (a) Your ads appear beside related mobile search results or across mobile content (b) Users can click on your ads and you can send them your mobile optimized website. http://www.google.com/ads/mobile/images/solutions/build-your-brand-hero.jpg 4
Mobile Apps Today's customers like to get the information quickly and conveniently. Mobile apps can be the communication tool between auto dealers and their potential customers. Create a mobile app for your dealership and below is some functionality you can provide.. • Search and Sort new and pre-owned inventory by price/model/year/ • View complete car details - multiple photos/videos • Save or share your favorite auto search results (social buying) • Request a service appointment • View payment details • View service specials • Maps and directions • Easy “click-to-call” phone access • Store hours • Coupons/Special • Social sharing on Twitter/Facebook http://www.powerhomebiz.com/BizNews/wp-content/uploads/2011/07/IPHONE_application.png 5
Mobile usage and mobile search continues to grow and customers are using their smartphones for product research, news, entertainment and everything else.
Auto dealers today cannot ignore the mobile channel. For 2012 auto dealers must embrace mobile across all departments and engage with customers. We want you to get the ball rolling - start thinking how to creatively leverage the mobile channel and profit from it.
Contact Timothy Martell Under Timothy Martell's leadership Marlboro Nissan's website drives more than 30,000 visitors per month. Timothy Martell executes a cutting edge online marketing strategy consisting of Social Media platforms like Facebook, Twitter, SEO, Microsites, Local Search, Consumer Rating Websites, Online Tools etc which have made Marlboro Nissan to become one of the volume leaders in the whole of New England. Marlboro Nissan website has had huge steady increases for almost the entire year (2009). In August 2009 of this year traffic was just shy of 40,000 visits, 1,500 phone calls (online only) and almost 1,000 leads. About Timothy Email