Digital marketing, social media marketing, small business SEO and web design services in Marlborough, MA at wikimotive.com. Facebook has rapidly become one of the biggest players in the SEO field. Weʼve given you tips on how to make social network marketing work for you in the past, but itʼs time for an update. Facebook is implementing a major change by making their new Timeline layout compulsory. Here are a few of the big things you need to go and update as a result of the change.