http://www.wikimotive.net Automotive Facebook Marketing ROI for 2012
For Auto Consumers - going to Facebook has become second nature. Before making a big investment like purchasing a car - consumers are going to research everything online - car reviews and dealer reviews.
Automotive Facebook marketing is more than simply designing a page and writing about your offers every day.
It requires sharing content designed to attract and keep your fans
(Likes) coming back day in and day out.
Most car dealer fan pages have a few hundred fans.
There are amazing success stories and equally amazing
Everyone seems to know that they need to be “ on Facebook ,” but very few people seem to know why other than to say that it’s “where your consumers are” or “you’re missing out on free advertising” or “its the most exciting advertising vertical in history”.
Facebook is huge - over 150 million users in the United States
and everyday 75 million of them sign in to get their fix.
They share 9 Billion pieces of content and spend 210 billion
minutes there every month.
Facebook Marketing ROI To drive “Like’s” (Fans) to the dealer’s fan page To increase brand awareness in the local market To increase traffic to dealer website To create a conversion path using the Facebook platform to increase leads To create a direct path for consumer engagement 6. To measure results 1. 2. 3. 4. 5.
Facebook provides a great opportunity for a car dealer website
to expand its targeted audience by simply increasing your fan
Facebook offers a unique opportunity to engage people on a
It is something more than that a Social medium.
Facebook is a direct channel for communication between your
dealership and your potential customers.
Contact Timothy Martell Under Timothy Martell's leadership Marlboro Nissan's website drives more than 30,000 visitors per month. Timothy Martell executes a cutting edge online marketing strategy consisting of Social Media platforms like Facebook, Twitter, SEO, Microsites, Local Search, Consumer Rating Websites, Online Tools etc which have made Marlboro Nissan to become one of the volume leaders in the whole of New England. Marlboro Nissan website has had huge steady increases for almost the entire year (2009). In August 2009 of this year traffic was just shy of 40,000 visits, 1,500 phone calls (online only) and almost 1,000 leads. About Timothy Email Twitter Facebook