7 Tips to Increase Your Email Marketing Performance And Automotive Internet Marketing Strategy


Published on

Digital marketing, social media marketing, small business SEO and web design services in Marlborough, MA at wikimotive.com. If your company does a lot of mass emailing as part of your automotive internet marketing strategy, it’s important that you’re careful not to fall into the “spam” category. Contact Wikimotive for a free evaluation of your current automotive internet marketing strategies and advice on how you can improve.

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

7 Tips to Increase Your Email Marketing Performance And Automotive Internet Marketing Strategy

  1. 1. 7 Tips to Increase Your Email MarketingPerformance And Automotive Internet Marketing Strategy http://wikimotive.com
  2. 2. If your company does a lot of mass emailing as part of yourautomotive internet marketing strategy, it’s important that you’recareful not to fall into the “spam” category. http://wikimotive.com
  3. 3. It can be difficult to walk that line between what is acceptable and whatis annoying, but it’s important that you’re able to distinguish betweenthe two. When in doubt, you should consult the CAN-SPAM act, adocument containing rules from the government on how to mass emailin a courteous and legal way. http://wikimotive.com
  4. 4. 1. Be honest with your header. This means that you should use accurate, transparent information when sending the email. Don’t try to disguise your FROM address or domain to make it more palatable. http://wikimotive.com
  5. 5. 2. Use descriptive email subjects. This one is self-explanatory. If you’re writing about a sale or a product, try to include that in your subject. http://wikimotive.com
  6. 6. 3. Limit your disguise. If what you are sending is an ad, make it an ad. You can get yourself in trouble if you try and pretend the recipient has won a contest or some other ploy. http://wikimotive.com
  7. 7. 4. Include a physical address. This one seems strange, but you’re much less likely to run into trouble if somewhere in the email body you include either a street address or a post office box. http://wikimotive.com
  8. 8. 5. Include an opt-out. It can be in the footer of the email, it just has to be there. It’s not the responsibility of the recipient to figure out how to get off the list if they don’t want to be on it. They have the right to opt-out and you are obliged to make it simple. http://wikimotive.com
  9. 9. 6. Act on opt-outs. You must honor all opt-out requests within ten days of them being made. If you don’t, you’re technically breaking the law. Even if you aren’t concerned with the dubious legality, once someone tries to opt-out, what good are you doing your company by continuing to harass them? http://wikimotive.com
  10. 10. 7. Control your own brand. Hiring another company and letting them spam on your behalf doesn’t help you out much. If you contract someone and they violate the CAN- SPAM act, you BOTH are legally responsible. http://wikimotive.com
  11. 11. These are the main takeaways from the CAN-SPAM act. Sure, you canignore them and probably won’t get in much trouble, but you won’tmake any friends either. Following these rules makes the internet abetter place, and even if they opt-out, your audience will think more ofyou for following them. http://wikimotive.com
  12. 12. • Need help crafting a great email campaign?• Maybe you need help with your internet marketing in general.Contact Wikimotive for a free evaluation of your current strategies andadvice on how you can improve. http://wikimotive.com
  13. 13. Contact Timothy Martell Twitter Facebook EmailAbout WikimotiveWikimotive is dedicated to providing the latest automotive SEO, Social MediaMarketing, Facebook Marketing, Search Engine optimization techniques and onlinemarketing best practices and services. Wikimotive was conceptualized in 2009 andfounded the following year by its President, Timothy Martell. Beginning as a SearchEngine Optimization service focused on the automotive industry, Wikimotive hasgrown quickly; now servicing numerous verticals and providing a broad range of digitalmarketing services to its clients. Wikimotive’s mission is to provide comprehensivedigital marketing solutions to auto dealerships and businesses of all sizes.Wikimotive’s slogan is, “No Contracts, No Commitments, Just Results.” At Wikimotivewe do not want to provide clients with only the expected results.