7 Reasons why your Auto Dealership needs a mobile website in 2012

7 Reasons why your Auto Dealership needs a mobile website in 2012 http://www.wikimotive.net

As smartphone adoption rises - Auto Dealers need to embrace mobile technology.
According to several research studies by 2014-2015 mobile internet
traffic will be 50% of the total internet traffic.
You mobile audience expect your dealership to have a mobile website.
In fact Generation Y prefers the mobile web over the desktop equivalent.

Here are 7 reasons why your business needs a mobile website..

1 Mobile web is the fastest growing communication channel in history
Consumers are using their smartphones for everything – inventory
search, information, news, entertainment, shopping, research, making
car purchase decisions, finding local areas of interest, etc.
According to Eric Schmidt, CEO Google, the Mobile Web is growing 8
times faster than the first wave of online Internet adoption.

2 Your customers expect your business to have a mobile presence
Smartphones have become a life tool for consumers.
Not having a mobile presence will alienate your customers.

3 Leverage mobile internet traffic
Consumers are searching on the go.
Having a mobile website makes your company visible in front of a
growing mobile audience.

4 Mobile websites are device agnostic
Mobile websites reach all audiences - no matter what type of
smartphone they have.
Every smartphone has a browser - so users can immediately find you
on the mobile web.

5 Competition
If your competition has a mobile website - you need one as soon as
possible.
They might attract your regular customers with their mobile presence.

6 Immediacy
Customers carry their smartphones all the time and use them to make
decisions and act.
The very nature of consumer behavior mandates your dealership has a
mobile presence and you are accessible anytime/anywhere customers
need you.

7 Google Mobile Ads
Consumers are increasingly using their smart phones for search.
Your dealership can buy mobile ads via Google and direct customers
to your mobile optimized site.
Your ads will appear beside related mobile search results.
http://www.google.com/ads/mobile/advertisers/casestudies/volvo.html

An mobile optimized website is a must for any auto dealership with a mission, message or brand.
Having a mobile site is ultimately about serving customers on the go.
Make it easier for them to find you and have a seamless experience
across all channels - physical store, web and mobile.
Customers pull out their smartphones anytime/anywhere and take action
- car search, inventory search, mobile search, scan a QR code, product
search, click-to-call, etc.
Your dealership needs to be present in the palm of their hands.

Contact Timothy Martell Under Timothy Martell's leadership Marlboro Nissan's website drives more than 30,000 visitors per month. Timothy Martell executes a cutting edge online marketing strategy consisting of Social Media platforms like Facebook, Twitter, SEO, Microsites, Local Search, Consumer Rating Websites, Online Tools etc which have made Marlboro Nissan to become one of the volume leaders in the whole of New England. Marlboro Nissan website has had huge steady increases for almost the entire year (2009). In August 2009 of this year traffic was just shy of 40,000 visits, 1,500 phone calls (online only) and almost 1,000 leads. About Timothy Email

7 Reasons why your Auto Dealership needs a mobile website in 2012

by Wikimotive - A Digital Marketing Company

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