Your SlideShare is downloading. ×
0
6 Reasons Why Auto Dealers Need a Mobile Strategy
6 Reasons Why Auto Dealers Need a Mobile Strategy
6 Reasons Why Auto Dealers Need a Mobile Strategy
6 Reasons Why Auto Dealers Need a Mobile Strategy
6 Reasons Why Auto Dealers Need a Mobile Strategy
6 Reasons Why Auto Dealers Need a Mobile Strategy
6 Reasons Why Auto Dealers Need a Mobile Strategy
6 Reasons Why Auto Dealers Need a Mobile Strategy
6 Reasons Why Auto Dealers Need a Mobile Strategy
6 Reasons Why Auto Dealers Need a Mobile Strategy
6 Reasons Why Auto Dealers Need a Mobile Strategy
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

6 Reasons Why Auto Dealers Need a Mobile Strategy

1,243

Published on

6 Reasons Why Auto Dealers Need a Mobile Strategy.

6 Reasons Why Auto Dealers Need a Mobile Strategy.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,243
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
34
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 6 Reasons Why Auto Dealers Need a Mobile Strategy http://www.wikimotive.net
  • 2. http://www.wikimotive.net <ul><li>PC and desktops have become tools of an old era. More </li></ul><ul><li>and more people are viewing the web using their mobile </li></ul><ul><li>phones. </li></ul><ul><li>Consumers are researching the web on their smartphones </li></ul><ul><li>before making auto purchase decisions. </li></ul><ul><li>Dealers are becoming aware of the shift and are leveraging </li></ul><ul><li>Mobile Web for marketing.   </li></ul><ul><li>Having a Mobile Marketing strategy is key to maintaining a </li></ul><ul><li>strong online presence. For Auto Dealers the mobile </li></ul><ul><li>platform is the biggest opportunity. </li></ul>Source: http://www.squidoo.com/mobile-websites-for-auto-dealers
  • 3. http://www.wikimotive.net Here are 6 reasons why Auto Dealers need to have a mobile strategy 
  • 4. http://www.wikimotive.net Mobile web is the fastest growing communication channel in history <ul><li>Consumers are using their smartphones for everything – </li></ul><ul><li>search inventory, special offers, car purchase, </li></ul><ul><li>information, news, entertainment, shopping, research, </li></ul><ul><li>making purchase decisions, finding local areas of </li></ul><ul><li>interest, etc. </li></ul><ul><li>According to Eric Schmidt, CEO Google, the Mobile </li></ul><ul><li>Web is growing 8 times faster than the first wave of </li></ul><ul><li>online Internet adoption.  </li></ul>Source: http://www.urmobile.com/top-10-reasons-you-must-embrace-the-mobile-web/ <ul><li>70% use their smartphones while in </li></ul><ul><li>the store, reflecting varied purchase </li></ul><ul><li>paths that often begin online or on </li></ul><ul><li>their phones and brings consumers </li></ul><ul><li>to the store. </li></ul>1
  • 5. http://www.wikimotive.net That’s where people expect you to be! <ul><li>In the near future people will view the web most from </li></ul><ul><li>their hand held device. Smartphone have become a life </li></ul><ul><li>tool for consumers. They expect all their friends and </li></ul><ul><li>businesses to  be on the mobile web. </li></ul><ul><li>Mobile Web viewing will surpass traditional desktop and </li></ul><ul><li>laptop web viewing as 81% browse the Internet on their </li></ul><ul><li>smartphone. Not having a mobile presence will alienate </li></ul><ul><li>your customers. </li></ul>Source: http://www.yourlocalmobile.com/mobile-web-design/ 2
  • 6. http://www.wikimotive.net Leverage mobile internet traffic <ul><li>Consumers are searching on the go. Having a mobile </li></ul><ul><li>website makes your Auto Dealership visible in front of a </li></ul><ul><li>growing mobile audience. </li></ul><ul><li>For some industries like travel, tourism, food, etc having </li></ul><ul><li>a mobile website has become mission critical. </li></ul>Source: http://www.leveragesoftware.com/mobile-social-networking-for-business.html 3
  • 7. http://www.wikimotive.net Even if you don’t go mobile, your competitors will <ul><li>If your competition is on the mobile web  – you need to </li></ul><ul><li>be there too. . Your audience will no longer default to </li></ul><ul><li>their desktop PC to find you, learn about you or interact </li></ul><ul><li>with you. </li></ul>4
  • 8. http://www.wikimotive.net Mobile Immediacy <ul><li>Customers carry their smartphones all the time and use </li></ul><ul><li>them to make decisions and act. </li></ul><ul><li>Customers  pull out their smartphones </li></ul><ul><li>anytime/anywhere and take action – mobile search, </li></ul><ul><li>scan a qr code, product search, click-to-call, etc. </li></ul><ul><li>Users expect immediate access to information about </li></ul><ul><li>you, your company and your cause in the mobile web. </li></ul>5
  • 9. http://www.wikimotive.net Reach your audience on the go <ul><li>If you have a brand, mission or message that you need </li></ul><ul><li>to share (and everyone does), go where your audience </li></ul><ul><li>is: the Mobile Web.  </li></ul>6
  • 10. http://www.wikimotive.net According To Google Research <ul><li>93% of smartphone owners use their smartphones while at </li></ul><ul><li>home. </li></ul><ul><li>79% of smartphone consumers use their phones to help with </li></ul><ul><li>shopping, from comparing prices, finding more product info to </li></ul><ul><li>locating a retailer Clearly no auto dealer can ignore the mobile </li></ul><ul><li>platform today. </li></ul>Source: http://www.squidoo.com/mobile-websites-for-auto-dealers
  • 11. Wikimotive is dedicated to providing the latest Social Media Marketing, Facebook Marketing, and Search Engine optimization techniques to businesses and persons looking to enhance their online marketing presence. http://www.wikimotive.net

×