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6 Reasons Why Auto Dealers Need a Mobile Strategy


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6 Reasons Why Auto Dealers Need a Mobile Strategy.

6 Reasons Why Auto Dealers Need a Mobile Strategy.

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  • 1. 6 Reasons Why Auto Dealers Need a Mobile Strategy
  • 2.
    • PC and desktops have become tools of an old era. More
    • and more people are viewing the web using their mobile
    • phones.
    • Consumers are researching the web on their smartphones
    • before making auto purchase decisions.
    • Dealers are becoming aware of the shift and are leveraging
    • Mobile Web for marketing.  
    • Having a Mobile Marketing strategy is key to maintaining a
    • strong online presence. For Auto Dealers the mobile
    • platform is the biggest opportunity.
  • 3. Here are 6 reasons why Auto Dealers need to have a mobile strategy 
  • 4. Mobile web is the fastest growing communication channel in history
    • Consumers are using their smartphones for everything –
    • search inventory, special offers, car purchase,
    • information, news, entertainment, shopping, research,
    • making purchase decisions, finding local areas of
    • interest, etc.
    • According to Eric Schmidt, CEO Google, the Mobile
    • Web is growing 8 times faster than the first wave of
    • online Internet adoption. 
    • 70% use their smartphones while in
    • the store, reflecting varied purchase
    • paths that often begin online or on
    • their phones and brings consumers
    • to the store.
  • 5. That’s where people expect you to be!
    • In the near future people will view the web most from
    • their hand held device. Smartphone have become a life
    • tool for consumers. They expect all their friends and
    • businesses to  be on the mobile web.
    • Mobile Web viewing will surpass traditional desktop and
    • laptop web viewing as 81% browse the Internet on their
    • smartphone. Not having a mobile presence will alienate
    • your customers.
    Source: 2
  • 6. Leverage mobile internet traffic
    • Consumers are searching on the go. Having a mobile
    • website makes your Auto Dealership visible in front of a
    • growing mobile audience.
    • For some industries like travel, tourism, food, etc having
    • a mobile website has become mission critical.
    Source: 3
  • 7. Even if you don’t go mobile, your competitors will
    • If your competition is on the mobile web  – you need to
    • be there too. . Your audience will no longer default to
    • their desktop PC to find you, learn about you or interact
    • with you.
  • 8. Mobile Immediacy
    • Customers carry their smartphones all the time and use
    • them to make decisions and act.
    • Customers  pull out their smartphones
    • anytime/anywhere and take action – mobile search,
    • scan a qr code, product search, click-to-call, etc.
    • Users expect immediate access to information about
    • you, your company and your cause in the mobile web.
  • 9. Reach your audience on the go
    • If you have a brand, mission or message that you need
    • to share (and everyone does), go where your audience
    • is: the Mobile Web. 
  • 10. According To Google Research
    • 93% of smartphone owners use their smartphones while at
    • home.
    • 79% of smartphone consumers use their phones to help with
    • shopping, from comparing prices, finding more product info to
    • locating a retailer Clearly no auto dealer can ignore the mobile
    • platform today.
  • 11. Wikimotive is dedicated to providing the latest Social Media Marketing, Facebook Marketing, and Search Engine optimization techniques to businesses and persons looking to enhance their online marketing presence.