Workshop proposal form WORKSHOP PROPOSAL FORM 13th IACC, Athens Greece 30 October to 02 November 2008 Before completing this form, please read the conference programme framework. Please complete and return by 30 May 2008 to firstname.lastname@example.org Only electronic versions will be accepted.Submitted By: Date:COORDINATOR NAME: Georg Neumann, Conrad Zellmann, Dieter ZinnbauerORGANISATION: Transparency InternationalWORKSHOP TITLE: Turning straws into rope: Harnessing the power of social media to take the fight against corruptionto the next levelWORKSHOP TYPE (Format): Tick Box1. Strategic Session -2. Training Session3. Expert Panel Debate xWORKSHOP DESCRIPTION (please include to which stream the workshop belongs to):Internet-based social media tools have profoundly changed the way we engage with others. Social activists, politicalcampaigners, NGOs, government and business all increasingly make use of the connective power of thesecommunication tools to mobilise support, produce knowledge, deliver services and engage with their stakeholders.Hundreds of thousands of people gathered around the world for manifestations calling to free Ingrid Betancourt heldhostage by the FARC in Colombia, brought together via the social networking platform Facebook. The Wikileaksplatform provides an anonymous platform for whistleblowers to expose sensitive documents that are thencollaboratively analysed by the site’s users, yielding collective insight into corrupt networks. Comedian Beppe Grillo hasbeen able to mobilise thousands of Italians to voice their outrage against engrained political corruption in large publicgatherings through his blog, aided by Google maps-based announcements. Established political organisations andprivate sector corporations also see increasing importance in engaging their supporters and stakeholders online.Likewise, the potential to enhance the impact of the international anti-corruption community’s work through theapplication of social media strategies is considerable.Inspiring examples for innovative use of social media tools for fighting corruption and fostering sustainable developmenthave emerged all over the world. This experience is however still poorly documented and shared with the broader anti-corruption and good governance community, which may not be sufficiently aware of both the opportunities that socialmedia affords and the most promising strategies to harness these tools for the fight against corruption.Focused on the potential for collaborative knowledge generation and advocacy through social media tools, thisworkshop will offer perspectives from vanguard civil society organisations, private sector experts and political activists.Expert speakers will demonstrate how social media is used to advance corporate social responsibility, governmentaccountability and political integrity, environmental issues and human rights. The workshop will provide a platform toshare practical experience with these tools with a broader governance and anti-corruption audience and inspire adiscussion on how social media can be best appropriated for the fight against corruption. The central proposition is thatsocial media is rapidly changing the way social networks and political action are organised and experienced by youngergenerations all around the world. The anti-corruption community needs to take notice and explore how to seize these
newopportunities and make the fight against corruption more effective and sustainable. The goal of the workshop is toconnect leaders in the field from a broad range of sectors to inspire and enable new partnerships and collaborationsthat can bring to bear the power of social media in the fight against corruption.A blog started in the run-up to the IACC will accompany the workshop to gather innovative solutions, links and ideasthat will feed into the workshop itself. Best questions raised will be posted to the panel. Results from the workshop willbe brought back and shared with the public. Opportunities to webcast the workshop on video-sharing platforms such aswww.youtube.com or www.fora.tv will be explored, too.Whereas we believe that the workshop addresses a cross-cutting issue relevant to all aspects of anti-corruption work, itmost directly links up to Stream 4 of the 13th IACC programme on Sustainable Globalisation. It will cover issues ofaccess to information and new information technologies, innovative corporate stakeholder engagement initiatives, newtechnical solutions offering opportunities to fight corruption more effectively, as well as novel approaches toinvestigative journalism and whistleblowing. The workshop will demonstrate the potential for new partnerships andserve to inspire new initiatives as well as the adaptation, replication and development of innovative tools to further thefight against corruption. (see http://13iacc.org/en/IACC-Programme/Thematic-Streams).WORKSHOP OBJECTIVES:1. To raise awareness about the opportunities of the internet and social software to enhance accountability and fightcorruption2. To showcase innovative initiatives and best practice from all over the world (wikileaks concept for whistle blowing,blogging for investigative journalism and mobilisation, facebook for networking, twitter)3. To stimulate thinking about promising new partnerships and outreach to new audiences that the use of social mediatools makes possible4. To identify challenges and policy conditions that need to addressed in order to make the use of social media mosteffective for the fight against corruption5. To help the anti-corruption community formulate their needs and lessons learnt in the fight against corruption in waysthat enable social media innovators and entrepreneurs to consider them most effectively in the design of new socialmedia tools and initiatives.WORKING QUESTIONS:1. How are new social media applications used to strengthen accountability, transparency and the fight for bettergovernance around the world?2. How can online social networking, collaboration and activism be translated into “offline” change? Are there regionaland local differences that need to be taken into account?3. How can the anti-corruption and technology communities work together to fully exploit and expand the opportunitiesof social media?4. Is social media just another tool to fight corruption or does it actually change the way we fight corruption?5. What are the specific challenges and opportunities for social media advocacy in the global South?
EXPECTED OUTCOMES:1.Participants have a deeper understanding of social media and its potential for anti-corruption advocacy.2.Participants are familiar with some of the most promising initiatives and best practice solutions in the social media fieldand will be able to feed their needs and experience more effectively into the technology debate.3. New partnerships in the fight against corruption are forged and the current disconnect between anti-corruption andnew media activism is beginning to narrow.4. Participants engage in further discussions on how to use social media to make the fight for a sustainable futuresustainable and most relevant to the incoming generation of ICT-savvy opinion leaders and activists.EXPECTED OUTPUTS:1. A blog reporting the result and follow-up on the workshop. It will bring together best practice, innovative solutions andideas and will provide space for follow-up discussions.2. A nucleus of a group of anti-corruption and social media activists interested to partner on new initiatives has beenformed.3. Understanding for how to reach out to new audiences will make future anti-corruption advocacy more effective