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Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
Wikads facebook_marketing
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Wikads facebook_marketing

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Transcript

  • 1. New Facebook Timeline For Brand Pages “How to Use Facebook to Retaining New Customers at a Fraction of the Cost of Traditional Advertising” by Matt Astifan
  • 2. Social Media Consultant Director & OrganizerMatt AstifanInternet Marketing
  • 3. "We’re building toward a web where the default is social." - Mark Zuckerberg
  • 4. Part 1: Reach More People,The Secret Sauce To Facebook VisibilityPart 2: Facebook Landing PagesHow To Generate Leads On FacebookPart 3: Facebook AdsHow To Get Fans And Leads With Ads
  • 5. Reach More PeopleThe Secret Sauce To Facebook Visibility
  • 6. What is Facebook EdgeRank?Affinity:Relationship between people and pagesWeight:Amount of comments, likes, links, tags, ectTime Decay:How long ago the post was created
  • 7. Weight: Affinity:• Comments • Engagement on each others posts• Likes • Public/private messages to• Photo/videos/location tags each other• Mobile photos/videos • Photo/video/location tags &• Photos/videos mentions together• @Mentions • Mutual friends, fan pages &• Questions groups• Events • Mutual activities & interests• Links • Events attended together • Phone calls to each other
  • 8. Best Days To Post
  • 9. Best Times To Post 11am 3pm 8pmgraph source: danzerrella.com
  • 10. Wednesday at 3:14pm
  • 11. What should you say?Here are 8 ways toincrease engagement...
  • 12. Tip #1: Ask For & Share Opinions
  • 13. Tip #2: Post Contests and Trivia
  • 14. Tip #3: Ask Questions
  • 15. Tip #4: Attach Photo/Video
  • 16. Tip #5: Discuss Current Events
  • 17. Tip #6: Interact with Fan Engagement
  • 18. Tip #7: Mention Friends/Pages In Posts
  • 19. Tip #8: Us Action KeywordsFans Follow Instructions Well: the simpler, the better
  • 20. Bonus Tip: Give Away Free Stuff
  • 21. VS VS
  • 22. Fans are important
  • 23. Facebook Landing PagesHow To Generate Leads On Facebook
  • 24. Old Facebook Pages
  • 25. New Facebook Timeline
  • 26. Facebook AdsHow To Get Fans And Leads With Ads
  • 27. What are SponsoredStories?
  • 28. 1. Page Like StoryFriend’s Photo & NameThe photo and link take you tothis friends profile Page Name Full name of Page is preserved (up to 70 characters)Page Image Thumbnail50px wide, 50px high (same asthumbnail managed by Page; Like Clicking on itaspect ration is preserved). makes you a fan ofTakes you to page. the page.
  • 29. 2. Page Post StoryPage Name & Photo Page Post Takes youTakes you to Page. to the permalink for the News Feed storyComments & LikesTakes you to the permalinkfor the News Feed story, Share Allows you to share thewhere you can comment Page post on your profile orand/or like story as well send as a message to a friend
  • 30. 3. Page Post Like StoryFriend’s Name & Photo Page Name TakesThe photo and link take you you to the Page.to this friends profileComments & LikesTakes you to the permalinkfor the News Feed story,where you can comment Page Post Takes youand/or like story as well to the permalink for the News Feed story
  • 31. Optimize Ads:5 Pictures - 5 Interest - 5 DescriptionsThe ad on the left targets woman The ad on the right targets men• ages 30-55 • ages 30-55• Married • Single• Interested in Internet marketing • Interested in business
  • 32. Don’t run ads with a CTR below 0.04%
  • 33. $21.84 / 18= $1.21 per fan
  • 34. 57 clicks / 34.2%Conversion Rate = $1.07 per fan
  • 35. June 18th and 19th, 2012 @ The Prestige Hotel "How Social Media-Savvy Restaurant Owners areAcquiring & Retaining New Customers at a Fraction of the Cost of Traditional Advertising"Getting Your Restaurant Started With Social Media $947 gets two full days of training Register Here
  • 36. "How Social Media-Savvy RestaurantOwners are Acquiring & Retaining NewCustomers at a Fraction of the Cost of Traditional Advertising" REVEALED TO ONLY 30 PEOPLE IN KELOWNA
  • 37. Sign up for Social Media Workshop today and as a bonus you get... Social Media Setup: $500 ValueFirst Month Social Marketing Strategy: $500 Value
  • 38. Thank You

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