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WIHP Benchmark - April 2014

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Hotel Marketing and Hospitality Innovations curated by WIHP Hotel. In April you will discover interesting social travel initiatives, inspiring hotel's websites and latest technology news of our …

Hotel Marketing and Hospitality Innovations curated by WIHP Hotel. In April you will discover interesting social travel initiatives, inspiring hotel's websites and latest technology news of our industry.

Published in: Marketing

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  • 1. N°5benchmark HOTEL MARKETING & INNOVATIONApril 2014 / Avril 2014
  • 2. EDITO benchmark N°5 04.2014 Hotel Marketing & Innovation benchmark Chaque mois, WIHP vous propose un condensé de l’actualité autour du marketing et de l’innovation hôtelière. Each month, WIHP offers you a summary on marketing and hospitality innovations latest news.
  • 3. N°5benchmark INTERESTING STARTUPS - STARTUPS INTÉRESSANTES
  • 4. DUETTO benchmark N°4 03.2014 Hotel Marketing & Innovation benchmark Transformez votre stratégie de revenu Duetto transforme la façon dont les hôtels vendent leurs chambres en fournissant des informations nouvelles et plus claires, accessibles et applicables dans tous les domaines de l’hôtel. Transform Your Revenue Strategy Duetto transforms the way hotels price and sell rooms by providing new and better information and making it clear, accessible and actionable across the hotel enterprise. benchmark N°5 04.2014 Hotel Marketing & Innovation benchmark
  • 5. DEALSCOOPR benchmark N°4 03.2014 Hotel Marketing & Innovation benchmark Personalize your travel search Founded by Amazon & Expedia veteran engineers Nitesh Goyal & Nischal Pathania, DealScoopr is a unique travel deals discovery engine. Based on your personal preferences, social profile, location and tens of other signals, we create the most personalized travel experience and also find you the best travel deals out there. benchmark N°5 04.2014 Hotel Marketing & Innovation benchmark Personnalisez votre recherche de voyage Fondé par deux ingénieurs de Amazon et Expedia, Nitesh Goyal et Nischal Pathania, DealScoopr est un moteur de découverte d’offres de voyage uniques. En fonction de vos préférences personnelles, profil social, l'emplacement et des dizaines d'autres signaux, Dealscoopr crée l'expérience de voyage la plus personnalisée et vous trouve les meilleures offres de voyage. www.dealscoopr.com
  • 6. SNAPSHOT TRAVEL benchmark N°4 03.2014 Hotel Marketing & Innovation benchmark Snapshot offers honest educational programs for students & recent graduates. Coaching & change management services to implement effective demand management. Cloud based intelligence & performance management software to effectively budget, strategise & forecast demand. Snapshot offre des programmes éducatifs pour les étudiants et jeunes diplômés. Des services de coaching & des services de gestion à mettre en place pour une gestion efficace de la demande. Logiciel de gestion de l'intelligence et de la performance basée sur le cloud afin de gérer de manière efficace le budget en fonction de la demande. benchmark N°5 04.2014 Hotel Marketing & Innovation benchmark
  • 7. N°5benchmark INSPIRING HOTEL WEBSITES - SITES INTERNET INSPIRANTS
  • 8. PENINSULA benchmark N°4 03.2014 Hotel Marketing & Innovation benchmark Site Internet Inspirant #1Inspiring Hotel Website #1 benchmark N°4 03.2014 Hotel Marketing & Innovation benchmarkbenchmark N°5 04.2014 Hotel Marketing & Innovation benchmark
  • 9. HOTEL ARTS BARCELONA benchmark N°4 03.2014 Hotel Marketing & Innovation benchmark Site Internet Inspirant #2Inspiring Hotel Website #2 benchmark N°4 03.2014 Hotel Marketing & Innovation benchmarkbenchmark N°5 04.2014 Hotel Marketing & Innovation benchmark
  • 10. AQUARDENS benchmark N°4 03.2014 Hotel Marketing & Innovation benchmark Site Internet Inspirant #3Inspiring Hotel Website #3 benchmark N°4 03.2014 Hotel Marketing & Innovation benchmarkbenchmark N°5 04.2014 Hotel Marketing & Innovation benchmark
  • 11. N°5benchmark LATEST NEWS - DERNIÈRES NOUVEAUTÉS
  • 12. GOOGLE EMAIL ADS benchmark N°4 03.2014 Hotel Marketing & Innovation benchmark Advertise with emails Google is launching a new way to advertise through emails. For instance only in beta, it allows advertisers to target specific segment of customers inside Gmail without having their personal emails. Publicité dans votre boite email Google lance un nouveau moyen de publicité par e-mails. Pour l’ instant en version bêta, il permet aux annonceurs de cibler un segment spécifique de clients à l'intérieur de Gmail sans avoir à déternir leurs e-mails personnels. benchmark N°4 03.2014 Hotel Marketing & Innovation benchmarkbenchmark N°4 03.2014 Hotel Marketing & Innovation benchmarkbenchmark N°5 04.2014 Hotel Marketing & Innovation benchmark
  • 13. MARKETING CHANNELS IMPACTS benchmark N°4 03.2014 Hotel Marketing & Innovation benchmark Online travel purchases by channel - Google Study Google has just released an analyse over 36 000 Google Analytics accounts to better understand which channels influence the final purchase. Read the study Achats de voyages en ligne par canal - Étude Google Google vient de publier une analyse de 36 000 comptes Google Analytics pour mieux comprendre quels canaux influencent l'achat final. Lire l’étude benchmark N°4 03.2014 Hotel Marketing & Innovation benchmarkbenchmark N°4 03.2014 Hotel Marketing & Innovation benchmarkbenchmark N°5 04.2014 Hotel Marketing & Innovation benchmark
  • 14. 150 YEARS OF TRAVEL benchmark N°4 03.2014 Hotel Marketing & Innovation benchmark Thanks to HotelClub, the history of travel is a dynamic view of the evolution of the travel market over the past 150 years. Merci à HotelClub pour cette vision intéractive de l’histoire du marché du voyage au cours de ces 150 dernières années. www.hotelclub.com/150-years-of-travel benchmark N°4 03.2014 Hotel Marketing & Innovation benchmarkbenchmark N°4 03.2014 Hotel Marketing & Innovation benchmarkbenchmark N°5 04.2014 Hotel Marketing & Innovation benchmark
  • 15. Thank you Editor Sébastien Felix | Twitter: @fleexit We help hotels to boost their direct bookings. Nous aidons les hôtels à augmenter leurs réservations directes. WIHP www.wihphotels.com | @WIHPHotel