Qualcomm 2.0 – OR --  Using Blended Learning, Web 2.0, Virtual Worlds,  And Social Collaboration At Qualcomm Virginia Croc...
Agenda <ul><li>How Qualcomm uses Web 2.0 for… </li></ul><ul><li>Collaboration, Innovation, and Idea Sharing </li></ul><ul>...
Collaboration, Innovation,  And Idea Sharing
Qualcomm Innovation Network (QIN)
 
 
 
 
 
 
Other Collaboration Tools: QWikis, QForums, QBlogs
 
 
 
Experiential Learning
What is SecondLife?
 
Commerce & Marketing
Collaboration
Learning
Qualcomm in SecondLife
Meetings
 
Qualcomm Trade Show
 
 
 
 
SecondLife User Experience SURVEY RESULTS <ul><li>Most users find it difficult to get set-up to access SecondLife. (71%) <...
Pros <ul><li>Death of distance </li></ul><ul><li>Power of presence, space, and co-creation </li></ul><ul><li>Practice and ...
Mobile Learning  And Onboarding
What is mLearning?
Any activity that allows individuals to be more productive when consuming, interacting with, or creating information, medi...
Determining mLearning Landscape SURVEY RESULTS <ul><li>Most employees do have a data enabled phone. (over 80%) </li></ul><...
Onboarding A Divisional Sales Team
SPIN mLearning App Main Menu SPIN Menu Trivia Questions Tips
SPIN Reminder SenderNameHere
SPIN Tips SenderNameHere
SPIN Survey SenderNameHere
Just-In-Time Learning For OmniVision Customer Service Reps
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Podcast
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More Details Menu
More Details Page
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Qualcomm 2.0: Using Blended Learning, Web 2.0, Virtual Worlds, and Social Collaboration at Qualcomm

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  • (need to blind idea name) Using collaboration and social networking technologies for innovation and learning: Main Page for QIN: QIN Objective: Featured Top Business Plans Manager’s Corner-Decision Market Winners Venture Fest 08
  • Idea Submission Page: 4 types of ideas
  • (Need to blind Idea Title and Names) Viewing Ideas – Business Plans
  • Companies are using SL to feature a corporate presence and to build brand identity and recognition. Marketers uses it to show that the enterprise is visionary and worthy of consideration for employment, or that its products and services are innovative. They research the market to identify additional business opportunities, market preferences, etc. Mazda Mazda launched its latest concept car and allowing anyone to take the car for a virtual test drive. Dell On Dell Island, The Second Life store links in real-time to the Dell.com e-commerce system, so visitors can purchase real PCs with US dollars. The island features a virtual replica of a Dell factory, a walk-though model of a Dell XPS 710 PC Adidas Adidas opened an outlet introduced a new shoe called the a3 Microride. When you buy the shoes in Second Life, they let your avatar to bounce and jump.
  • SL is used to allow remote co-workers, peers and experts to collaborate in real time via virtual meetings to hold discussions, create p rototypes, etc. IBM describes their space in SL as a “gathering space” where “IBM salespeople, clients, and partners can meet, learn, and collaborate, and conduct business.” IBM developing codes as part of a global team… Intel is using SL to allow developers of multicore, manageability, and mobility technologies to interact with Intel engineers and experts. For example, The new Intel Software Network area will offer online training, Webcasts, and meet-the-experts events, as well as the &amp;quot;Braniac Warbots&amp;quot; contest, where developers will be able to use the Second Life standard Linden Scripting Language (LSL) to build robots that compete. QES…meeting
  • Educational Uses of SecondLife (video) : http://www.youtube.com/watch?v=DJTzNSV8pb0 SL allows the creation of environments for distance learning, simulations and corporate training where individuals can practice skills, try new ideas, and learn from their mistakes in a safe environment. University of Southern California is exploring how virtual worlds can be used as effective tools to bridge cultural gaps, to foster new ways to resolve conflict and to learn and teach new skills in dealing with each other to build a better world. The University of Houston uses it in a Design Economics course where designers test their design and entrepreneurial skills in a virtual market. IBM is using it to expedite orientation and improve mentoring. New employees from India, China and the US use avatars to mingle, interact and share ideas before their first day at work. They Intel’s Second Life area has links to Web content, webcasts, online training, videos, Web sites, and blogs.
  • Experience getting set-up in SecondLife --- Difficult - 71% Potential uses --- #1 Team building, #2 Scenario-based training, #3 Collaboration / meetings Likely to use SecondLife? --- Not likely - 57%, Somewhat likely - 43%, Very likely - 0%
  • Transformed instructor-led model to blended model with a focus on mobile learning. Blended model follows Rossett and Frazee’s (2006) anchor blended model, which recommends the use of independent interactions with online resources – assessment, exercises, reference - after a classroom event. Starts with IL class, followed by mobile modules, text messages, and mobile/online survey.
  • Qualcomm 2.0: Using Blended Learning, Web 2.0, Virtual Worlds, and Social Collaboration at Qualcomm

    1. 1. Qualcomm 2.0 – OR -- Using Blended Learning, Web 2.0, Virtual Worlds, And Social Collaboration At Qualcomm Virginia Crockett & Barbara Ludwig Qualcomm May 5, 2008
    2. 2. Agenda <ul><li>How Qualcomm uses Web 2.0 for… </li></ul><ul><li>Collaboration, Innovation, and Idea Sharing </li></ul><ul><li>Experiential Learning </li></ul><ul><li>Mlearning and Onboarding </li></ul>
    3. 3. Collaboration, Innovation, And Idea Sharing
    4. 4. Qualcomm Innovation Network (QIN)
    5. 11. Other Collaboration Tools: QWikis, QForums, QBlogs
    6. 15. Experiential Learning
    7. 16. What is SecondLife?
    8. 18. Commerce & Marketing
    9. 19. Collaboration
    10. 20. Learning
    11. 21. Qualcomm in SecondLife
    12. 22. Meetings
    13. 24. Qualcomm Trade Show
    14. 29. SecondLife User Experience SURVEY RESULTS <ul><li>Most users find it difficult to get set-up to access SecondLife. (71%) </li></ul><ul><li>Potential uses for SecondLife: </li></ul><ul><ul><li>Team Building </li></ul></ul><ul><ul><li>Scenario-based Training </li></ul></ul><ul><ul><li>Collaboration/Meetings </li></ul></ul><ul><li>Majority of users were not likely to use SecondLife. </li></ul>
    15. 30. Pros <ul><li>Death of distance </li></ul><ul><li>Power of presence, space, and co-creation </li></ul><ul><li>Practice and repetition </li></ul><ul><li>Enrichment of experience </li></ul><ul><li>Instability </li></ul><ul><li>Security </li></ul><ul><li>Rules of engagement </li></ul><ul><li>Hardware requirements </li></ul><ul><li>Metrics </li></ul><ul><li>Limitations on attendance </li></ul><ul><li>Learning curve </li></ul><ul><li>Integration with programs </li></ul>Cons
    16. 31. Mobile Learning And Onboarding
    17. 32. What is mLearning?
    18. 33. Any activity that allows individuals to be more productive when consuming, interacting with, or creating information, mediated through a compact digital portable device that the individual carries on a regular basis, has reliable connectivity, and fits in a pocket or purse. The eLearning Guild
    19. 34. Determining mLearning Landscape SURVEY RESULTS <ul><li>Most employees do have a data enabled phone. (over 80%) </li></ul><ul><li>Almost all employees “always keep mobile device with them.” </li></ul><ul><li>Main uses for data: SMS text messages, email, web surfing. </li></ul><ul><li>Over 75% of employees say they would use mLearning . </li></ul>
    20. 35. Onboarding A Divisional Sales Team
    21. 36. SPIN mLearning App Main Menu SPIN Menu Trivia Questions Tips
    22. 37. SPIN Reminder SenderNameHere
    23. 38. SPIN Tips SenderNameHere
    24. 39. SPIN Survey SenderNameHere
    25. 40. Just-In-Time Learning For OmniVision Customer Service Reps
    26. 41. Main Menu
    27. 42. Podcast
    28. 43. Checklist
    29. 44. More Details Menu
    30. 45. More Details Page
    31. 46. Questions?

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