If At First You Don't Succeed... The Mobile Learning Journey At Qualcomm

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If At First You Don't Succeed... The Mobile Learning Journey At Qualcomm

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If At First You Don't Succeed... The Mobile Learning Journey At Qualcomm

  1. 1. If At First You Don’t Succeed... Virginia Crockett & Barbara Ludwig, Qualcomm The Mobile Learning Journey At Qualcomm
  2. 2. What is mLearning?
  3. 3. It depends… What is mLearning?
  4. 4. Any activity that allows individuals to be more productive when consuming, interacting with, or creating information, mediated through a compact digital portable device that the individual carries on a regular basis, has reliable connectivity, and fits in a pocket or purse. Source: eLearning Guild, 360 Report
  5. 5. on our mobile devices? What are we doing
  6. 6. Mobile ≠ “Learning” (In the traditional sense…) 0%   10%   20%   30%   40%   50%   60%   70%   80%   90%   100%   Online  to   educate   Online  to   research   Online  to  keep   informed   Tradi@onal  User   Mobile  user  
  7. 7. mLearning: It’s Time! 2009: Half billion people accessed mobile Internet 2011: over 85 percent of new handsets will be able to access the mobile Web 3G handsets becoming ubiquitous Smartphone sales growing fast (Multi-)touch interface“Real” web on mobile Source: mobiThinking.com, Global Mobile Stats 2013: The #1 device used to access the web will be the phone
  8. 8. Qualcomm’s Adventures in Mobile Phase I: 2007-2008 Phase II: 2009-2010 Phase III: 2011 - ?? Case Study
  9. 9. Objective Enable mobile access to learning resources and corporate knowledge to foster informal/formal learning.
  10. 10. Qualcomm’s Adventures in Mobile Memories…
  11. 11. Our First App… Qualcomm Negotiation Skills (BREW) Splash IconsMain Menu Content/ Quiz
  12. 12. 13 Main Menu SPIN Menu TriviaQuestions Tips More Memories… Onboarding a Sales Team (SPIN)
  13. 13. 14
  14. 14. 15 Even More Memories… mLearning for Customer Service Reps
  15. 15. Qualcomm’s New Mobile (Social) Strategy Changing Directions
  16. 16. 2009 Strategy •  Leverage low cost, low risk solutions •  Systemic, enterprise approach •  Partner with IT - Use what we already have •  Target devices (SmartPhones) •  Aggregate mobile ready content
  17. 17. mLearning Portal
  18. 18.  2,500+  users   20,000+  Yams  
  19. 19. User-driven mobile solutions Changing Directions, Again
  20. 20. 2011 Strategy •  Find and meet user’s emerging needs •  Focus on connecting people to people and people to information •  Shift from traditional learning to productivity tools •  Work across enterprise to find mobile opportunities •  Simultaneous development for web & mobile
  21. 21. To Mobile Learning Top 7 Challenges
  22. 22. #7 - Scattered approach to enterprise mobile #6 - Lack of mobile ready content #5 - Mistrust of “social” #4 - Personal vs. company issued phones #3 - Fear of IP/CCI leakage #2 - Security #1 - Info vs. Learning – Changing Learning’s role
  23. 23. #7 - Scattered approach to enterprise mobile #6 - Lack of mobile ready content #5 - Mistrust of “social” #4 - Personal vs. company issued phones #3 - Fear of IP/CCI leakage #2 - Security #1 - Info vs. Learning – Changing Learning’s role
  24. 24. #7 - Scattered approach to enterprise mobile #6 - Lack of mobile ready content #5 - Mistrust of “social”
  25. 25. #7 - Scattered approach to enterprise mobile #6 - Lack of mobile ready content #5 - Mistrust of “social” #4 - Personal vs. company issued phones #3 - Fear of IP/CCI leakage #2 - Security #1 - Info vs. Learning – Changing Learning’s role
  26. 26. #7 - Scattered approach to enterprise mobile #6 - Lack of mobile ready content #5 - Mistrust of “social” #4 - Personal vs. company issued phones #3 - Fear of IP/CCI leakage
  27. 27. #7 - Scattered approach to enterprise mobile #6 - Lack of mobile ready content #5 - Mistrust of “social” #4 - Personal vs. company issued phones #3 - Fear of IP/CCI leakage #2 - Security #1 - Info vs. Learning – Changing Learning’s role
  28. 28. #7 - Scattered approach to enterprise mobile #6 - Lack of mobile ready content #5 - Mistrust of “social” #4 - Personal vs. company issued phones #3 - Fear of IP/CCI leakage #2 - Security #1 - Info vs. Learning – Changing Learning’s role
  29. 29. Questions?
  30. 30. Resources •  RuderFinn.com, Mobile Intent Index: http://www.ruderfinn.com/rfrelate/intent/mobile/intent-index.html •  mobiThinking.com, Global Mobile Stats: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats •  Jive: http://www.jivesoftware.com/ •  WordPress: http://wordpress.org/ •  WPTouch WordPress Theme: http://www.bravenewcode.com/products/wptouch-pro/

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