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If At First You Don't Succeed... The Mobile Learning Journey At Qualcomm

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If At First You Don't Succeed... The Mobile Learning Journey At Qualcomm

If At First You Don't Succeed... The Mobile Learning Journey At Qualcomm

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    If At First You Don't Succeed... The Mobile Learning Journey At Qualcomm If At First You Don't Succeed... The Mobile Learning Journey At Qualcomm Presentation Transcript

    • If At First You Don’t Succeed... The Mobile Learning Journey At Qualcomm Virginia Crockett & Barbara Ludwig, Qualcomm
    • What is mLearning?
    • What is mLearning? It depends…
    • Any activity that allows individuals to be more productive when consuming, interacting with, or creating information, mediated through a compact digital portable device that the individual carries on a regular basis, has reliable connectivity, and fits in a pocket or purse. Source: eLearning Guild, 360 Report
    • What are we doing on our mobile devices?
    • Mobile ≠ “Learning” (In the traditional sense…) 100%   90%   80%   70%   60%   50%   Tradi@onal  User   40%   Mobile  user   30%   20%   10%   0%   Online  to   Online  to   Online  to  keep   educate   research   informed  
    • mLearning: It’s Time! 2011: over 85 percent of new 2009: Half billion handsets will be able to access people accessed the mobile Web mobile Internet (Multi-)touch 2013: The #1 device interface used to access the web “Real” web on will be the phone mobile Smartphone sales 3G handsets growing fast becoming ubiquitous Source: mobiThinking.com, Global Mobile Stats
    • Case Study Qualcomm’s Adventures in Mobile Phase I: 2007-2008 Phase II: 2009-2010 Phase III: 2011 - ??
    • Objective Enable mobile access to learning resources and corporate knowledge to foster informal/formal learning.
    • Memories… Qualcomm’s Adventures in Mobile
    • Our First App… Qualcomm Negotiation Skills (BREW) Splash Main Menu Content/ Icons Quiz
    • More Memories… Main Menu SPIN Menu Onboarding a Sales Team (SPIN) Questions Tips Trivia 13
    • 14
    • Even More Memories… mLearning for Customer Service Reps 15
    • Changing Directions Qualcomm’s New Mobile (Social) Strategy
    • 2009 Strategy •  Leverage low cost, low risk solutions •  Systemic, enterprise approach •  Partner with IT - Use what we already have •  Target devices (SmartPhones) •  Aggregate mobile ready content
    • mLearning Portal
    •  2,500+  users   20,000+  Yams  
    • Changing Directions, Again User-driven mobile solutions
    • 2011 Strategy •  Find and meet user’s emerging needs •  Focus on connecting people to people and people to information •  Shift from traditional learning to productivity tools •  Work across enterprise to find mobile opportunities •  Simultaneous development for web & mobile
    • Top 7 Challenges To Mobile Learning
    • #7 - Scattered approach to enterprise mobile #6 - Lack of mobile ready content #5 - Mistrust of “social” #4 - Personal vs. company issued phones #3 - Fear of IP/CCI leakage #2 - Security #1 - Info vs. Learning – Changing Learning’s role
    • #7 - Scattered approach to enterprise mobile #6 - Lack of mobile ready content #5 - Mistrust of “social” #4 - Personal vs. company issued phones #3 - Fear of IP/CCI leakage #2 - Security #1 - Info vs. Learning – Changing Learning’s role
    • #7 - Scattered approach to enterprise mobile #6 - Lack of mobile ready content #5 - Mistrust of “social”
    • #7 - Scattered approach to enterprise mobile #6 - Lack of mobile ready content #5 - Mistrust of “social” #4 - Personal vs. company issued phones #3 - Fear of IP/CCI leakage #2 - Security #1 - Info vs. Learning – Changing Learning’s role
    • #7 - Scattered approach to enterprise mobile #6 - Lack of mobile ready content #5 - Mistrust of “social” #4 - Personal vs. company issued phones #3 - Fear of IP/CCI leakage
    • #7 - Scattered approach to enterprise mobile #6 - Lack of mobile ready content #5 - Mistrust of “social” #4 - Personal vs. company issued phones #3 - Fear of IP/CCI leakage #2 - Security #1 - Info vs. Learning – Changing Learning’s role
    • #7 - Scattered approach to enterprise mobile #6 - Lack of mobile ready content #5 - Mistrust of “social” #4 - Personal vs. company issued phones #3 - Fear of IP/CCI leakage #2 - Security #1 - Info vs. Learning – Changing Learning’s role
    • Questions?
    • Resources •  RuderFinn.com, Mobile Intent Index: http://www.ruderfinn.com/rfrelate/intent/mobile/intent-index.html •  mobiThinking.com, Global Mobile Stats: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats •  Jive: http://www.jivesoftware.com/ •  WordPress: http://wordpress.org/ •  WPTouch WordPress Theme: http://www.bravenewcode.com/products/wptouch-pro/