Facebook <ul><li>Present and Future </li></ul>
I’m Nick Gonzalez <ul><li>1st employee at TechCrunch.com </li></ul><ul><ul><li>World’s most influential tech news site </l...
Why not MySpace Garage, or Google Garage?
There’s Something Different Happening Here
Fuctionality? <ul><li>Not the first social network </li></ul>
Scale? <ul><li>300 million people world wide. </li></ul><ul><li>Well, Yahoo does half a billion. </li></ul>
A Social Utility to Social Platform
Facebook Today
Worldwide audience
CheckFacebook.com
Argentina - Largest South American FB Audience Columbia is a close second 29.7 M total
Text Top 10 United States 90.5 million United Kingdom 21.5 million Turkey 14.3 million France 13.5 million Canada 13.0 mil...
Observations <ul><li>In North America and Western Europe, age distributions are 33% >34 years old </li></ul><ul><li>Everyw...
Observations <ul><li>Facebook’s user translations made a big difference </li></ul><ul><li>Germany went from 600K to 4M in ...
Lagging in Brazil, Germany, Russia, China Facebook Saturation
Largest Competition <ul><li>Brazil - Orkut - 20 million users </li></ul><ul><li>Attack of the Clones </li></ul><ul><li>Ger...
The Future of Facebook
Social Network vs. Social Utility <ul><li>Bigger plans </li></ul>
Social connections put to work
Value of Facebook Profile Database Connections Personal Interaction Trust Personal Identity Filtering Targeting Context
Platform / Connect brings social utility to the web
Facebook is the new hyperlink
What do I mean?
Google 1998 <ul><li>Page Rank </li></ul>
Find information based on ranking pages based on how pages Link <ul><li>more links, better links </li></ul>
Facebook 2008 <ul><li>Facebook Connect </li></ul>
discover information based on social recommendation <ul><li>real people, the one’s who page rank is supposed to emulate </...
Impact
Facebook becomes a larger driver of quality traffic and engagement
Facebook drives more traffic to perez hilton than google <ul><li>7 million monthly readers, 9% of traffic from FB, 7% GOOG...
More than 2 billion photos uploaded to the site each month
More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
More than 3 million events created each month
More than 45 million active user groups exist on the site
It’s only getting bigger
Thanks
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Facebook Present & Future by Nick Gonzalez

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Facebook Present & Future by Nick Gonzalez
Presentation for Facebook Developer Garage Guayaquil, October 24th 2009

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  • Buenos días, ¿Estás en problemas financieros? ¿Necesita un préstamo para compensar sus deudas? O eres un hombre o una mujer que tienen la intención de ampliar su negocio. Ofrecer préstamos de todo tipo a una tasa de interés asequible de 2% con nosotros hoy para un préstamo hipotecario por correo electrónico: Arlenewilliamsloanfinance@hotmail.com SOLICITUD DE PRÉSTAMO / INFORMACIÓN (EN APLICACIÓN) nombre: Nombre: país: Cantidad requerida: Plazo del préstamo: Objeto del préstamo: profesión: Ingreso mensual: Fecha de nacimiento (aaaa-mm-dd): móvil: sexo: Estado: Cordial saludo Sra. Arlene Williams
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Facebook Present & Future by Nick Gonzalez

  1. 1. Facebook <ul><li>Present and Future </li></ul>
  2. 2. I’m Nick Gonzalez <ul><li>1st employee at TechCrunch.com </li></ul><ul><ul><li>World’s most influential tech news site </li></ul></ul><ul><li>SocialMedia.com - 1st social advertising provider </li></ul><ul><ul><li>Ran publisher network and later marketing </li></ul></ul><ul><li>CheckFacebook.com </li></ul><ul><ul><li>Tracks international growth of Facebook </li></ul></ul><ul><li>Covered Co. - 1st strategic marketing consultancy for silicon valley </li></ul>
  3. 3. Why not MySpace Garage, or Google Garage?
  4. 4. There’s Something Different Happening Here
  5. 5. Fuctionality? <ul><li>Not the first social network </li></ul>
  6. 6. Scale? <ul><li>300 million people world wide. </li></ul><ul><li>Well, Yahoo does half a billion. </li></ul>
  7. 7. A Social Utility to Social Platform
  8. 8. Facebook Today
  9. 9. Worldwide audience
  10. 10. CheckFacebook.com
  11. 11. Argentina - Largest South American FB Audience Columbia is a close second 29.7 M total
  12. 12. Text Top 10 United States 90.5 million United Kingdom 21.5 million Turkey 14.3 million France 13.5 million Canada 13.0 million Italy 12.3 million Indonesia 10.7 million Australia 7.1 million Spain 6.9 million Argentina 6.7 million
  13. 13. Observations <ul><li>In North America and Western Europe, age distributions are 33% >34 years old </li></ul><ul><li>Everywhere else, Facebook skews younger </li></ul>Older Markets Have Older Users
  14. 14. Observations <ul><li>Facebook’s user translations made a big difference </li></ul><ul><li>Germany went from 600K to 4M in one year </li></ul><ul><li>MySpace shut down global offices during the same time </li></ul>
  15. 15. Lagging in Brazil, Germany, Russia, China Facebook Saturation
  16. 16. Largest Competition <ul><li>Brazil - Orkut - 20 million users </li></ul><ul><li>Attack of the Clones </li></ul><ul><li>Germany - StudiVZ.com - 13 million total </li></ul><ul><li>Russia - Odnoklassniki - 30 million </li></ul><ul><li>China - QQ - 375M, 51.com - 130M, xiaonei - 40M </li></ul>
  17. 17. The Future of Facebook
  18. 18. Social Network vs. Social Utility <ul><li>Bigger plans </li></ul>
  19. 19. Social connections put to work
  20. 20. Value of Facebook Profile Database Connections Personal Interaction Trust Personal Identity Filtering Targeting Context
  21. 21. Platform / Connect brings social utility to the web
  22. 22. Facebook is the new hyperlink
  23. 23. What do I mean?
  24. 24. Google 1998 <ul><li>Page Rank </li></ul>
  25. 25. Find information based on ranking pages based on how pages Link <ul><li>more links, better links </li></ul>
  26. 26. Facebook 2008 <ul><li>Facebook Connect </li></ul>
  27. 27. discover information based on social recommendation <ul><li>real people, the one’s who page rank is supposed to emulate </li></ul>
  28. 28. Impact
  29. 29. Facebook becomes a larger driver of quality traffic and engagement
  30. 30. Facebook drives more traffic to perez hilton than google <ul><li>7 million monthly readers, 9% of traffic from FB, 7% GOOG </li></ul>
  31. 31. More than 2 billion photos uploaded to the site each month
  32. 32. More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
  33. 33. More than 3 million events created each month
  34. 34. More than 45 million active user groups exist on the site
  35. 35. It’s only getting bigger
  36. 36. Thanks

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