Facebook Present and Future

Present and Future

I’m Nick Gonzalez 1st employee at TechCrunch.com World’s most influential tech news site SocialMedia.com - 1st social advertising provider Ran publisher network and later marketing CheckFacebook.com Tracks international growth of Facebook Covered Co. - 1st strategic marketing consultancy for silicon valley

1st employee at TechCrunch.com

World’s most influential tech news site

SocialMedia.com - 1st social advertising provider

Ran publisher network and later marketing

CheckFacebook.com

Tracks international growth of Facebook

Covered Co. - 1st strategic marketing consultancy for silicon valley

Why not MySpace Garage, or Google Garage?

There’s Something Different Happening Here

Fuctionality? Not the first social network

Not the first social network

Scale? 300 million people world wide. Well, Yahoo does half a billion.

300 million people world wide.

Well, Yahoo does half a billion.

A Social Utility to Social Platform

Facebook Today

Worldwide audience

CheckFacebook.com

Argentina - Largest South American FB Audience Columbia is a close second 29.7 M total

Text Top 10 United States 90.5 million United Kingdom 21.5 million Turkey 14.3 million France 13.5 million Canada 13.0 million Italy 12.3 million Indonesia 10.7 million Australia 7.1 million Spain 6.9 million Argentina 6.7 million

Observations In North America and Western Europe, age distributions are 33% >34 years old Everywhere else, Facebook skews younger Older Markets Have Older Users

In North America and Western Europe, age distributions are 33% >34 years old

Everywhere else, Facebook skews younger

Observations Facebook’s user translations made a big difference Germany went from 600K to 4M in one year MySpace shut down global offices during the same time

Facebook’s user translations made a big difference

Germany went from 600K to 4M in one year

MySpace shut down global offices during the same time

Lagging in Brazil, Germany, Russia, China Facebook Saturation

Largest Competition Brazil - Orkut - 20 million users Attack of the Clones Germany - StudiVZ.com - 13 million total Russia - Odnoklassniki - 30 million China - QQ - 375M, 51.com - 130M, xiaonei - 40M

Brazil - Orkut - 20 million users

Attack of the Clones

Germany - StudiVZ.com - 13 million total

Russia - Odnoklassniki - 30 million

China - QQ - 375M, 51.com - 130M, xiaonei - 40M

The Future of Facebook

Social Network vs. Social Utility Bigger plans

Bigger plans

Social connections put to work

Value of Facebook Profile Database Connections Personal Interaction Trust Personal Identity Filtering Targeting Context

Platform / Connect brings social utility to the web

Facebook is the new hyperlink

What do I mean?

Google 1998 Page Rank

Page Rank

Find information based on ranking pages based on how pages Link more links, better links

more links, better links

Facebook 2008 Facebook Connect

Facebook Connect

discover information based on social recommendation real people, the one’s who page rank is supposed to emulate

real people, the one’s who page rank is supposed to emulate

Impact

Facebook becomes a larger driver of quality traffic and engagement

Facebook drives more traffic to perez hilton than google 7 million monthly readers, 9% of traffic from FB, 7% GOOG

7 million monthly readers, 9% of traffic from FB, 7% GOOG

More than 2 billion photos uploaded to the site each month

More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week

More than 3 million events created each month

More than 45 million active user groups exist on the site

It’s only getting bigger

Thanks