Realising your potential   marketing your skills in the workplace
Upcoming SlideShare
Loading in...5
×
 

Realising your potential marketing your skills in the workplace

on

  • 406 views

 

Statistics

Views

Total Views
406
Views on SlideShare
406
Embed Views
0

Actions

Likes
0
Downloads
3
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • I qualified in June 2008Worked as an information officer in Student Services Got this job – first professional job in January 2009Lots of opportunity since then both in and out of the workplace. Highlights: New Professionals Conference, Umbrella, Manifesto group5-7 minutes
  • Aldrich library: the largest of the 5 university libraries
  • Exercise 1:Let’s think about the skills and attitudes that we think are important to have as LIS professionals.Groups – flip chart or as a whole group contributing – depends on numbersFarkas and Haye (2006)Can these skills and attitudes be applied across LIS sectors? Yes, I think so...Consider these 9 skills/attitudes. Apply them to the scenarios.
  • Within each of these groups there’s ever such a lot of diversity. This is important to bear in mind. Also, that we can never reach everyone with the same techniques. Diversity = many different views/mind sets/learning styles etc.Exercise 2: defining user groupsScenario 1: Health/NHSScenario 2: PublicScenario 3: LegalScenario 4: PrisonScenario 5: School
  • Identifying needs and then ways to meet them. Examples for us at UoBRealistic goals. We can do so much stuff for everyone, but what can we realistically deliver?Discussion
  • Based on the needs established. How can we market our skills and services to meet those needs? Who do we need to market to?What are our unique selling points? Show how we can benefit whoever we’re marketing to, make it in their interest.Lots of working across departments – collaboration: UoB example: other sections of IS, academics, other central departments eg Student Services.
  • Enhance your profile and demonstrate to your colleagues and customers just how much you can do (in our case that’s assisting teaching and learning at the University of Brighton)Be visible outside the library – where possible attend events that your customers may attend. This may present opportunities for networkingConsistent online presence both in and out of work, backs up the visible outside the library thingParticipate in library promotion eventsIf we host an event or session – follow it up, get feedback, see what works and what doesn’tShare good practice with colleagues – share the wealthBrush up on presentation skills – if group work is required. Confidence.Send a welcome pack to new members of staff – meet relevant staff, tour, intro to resources – follow up. Word of mouth to other colleagues.Participate in library promotion events – take part, get involved, good way to meet others and let people know how you can be beneficial to them.30 second commercial – Judith SiessClear 30 second summary in your mind which you can use to promote your skills and values. What makes you valuable to your organisation.Go back to the diversity of the users – different learning styles, different ways of accessing information, an awareness of this is important when thinking about the best way to engage with the user group you’re trying to target.

Realising your potential   marketing your skills in the workplace Realising your potential marketing your skills in the workplace Presentation Transcript

  • Realising your potential: Marketing your skills in the workplace
  • What we’ll look at today
    Who am I? Where do I work?
    Identifying and prioritising skills and attitudes
    Identifying and defining user groups
    Marketing our skills and our services
  • Who am I?
    Emma Illingworth, Assistant Information AdviserUniversity of Brighton
    :www.brighton.ac.uk/is:http://twitter.com/UniBrightonIS
    Blog and twitter:http://librariansontheloose.wordpress.com/:http://twitter.com/wigglesweets
  • Where do I work?
    University of Brighton
    St Peter’s House
    Falmer
    Aldrich
    Queenwood
    UCH
  • Identifying and prioritising skills and attitudes
    Ability to
    question
    and evaluate
    library
    services
    Develop and maintain an awareness of the profession
    Project
    Management
    skills
    Commitment to customer service
    Enthusiasm for
    learning new
    technologies
    Ability to sell
    ideas and library
    services
    Diplomacy skills
    Creativity and Innovation
    Patience
    Ability to
    evaluate
    the needs of all
    stakeholders
    Ability to sell
    ideas and library
    services
    Enthusiasm for
    teaching and
    learning
  • Identifying and defining user groups
    Defining our users at the University of Brighton – who do we want to market our skills (and services) to?
    Professionals/public
    Studentsft, pt, distance, ug, pg, home, EU, international
    Researchers
    Staffft, pt, visiting, academic, support,
  • Identifying the needs of our users
    School board meetings
    Comments/feedback by comment form and email
    Verbal comments at the enquiry desk
    Information services student survey
    Information services staff survey
    Aldrich library feedback wiki
  • Marketing our skills and our services
    The library should have:
    an effective marketing strategy in place
    So that:
    our users know what they can expect from us,
    what services we deliver
    what sorts of skills we have and can pass on through instruction and user education sessions.
  • Marketing our skills and our services
    Be visible outside the library
    Consistent online presence
    Share good practice with colleagues
    Brush up on presentation skills
    Send a welcome pack to new members of staff
    Participate in library promotion events
    Your very own 30 second commercial
  • Re-cap!
    Who am I? Where do I work?
    Identifying and prioritising skills and attitudes
    Identifying and defining user groups
    Marketing our skills and our services
  • Contact me
    Emma Illingworth, Assistant Information AdviserUniversity of Brighton(: 01273 642 798
    • : e.illingworth@brighton.ac.uk
    :: www.brighton.ac.uk/is:: http://twitter.com/UniBrightonIS
    My online profile:: http://librariansontheloose.wordpress.com/:: http://twitter.com/wigglesweets:: facebook.com/emmaillingworth72
  • Recommended reading - books
    Siess, J. (2003) The visible librarian : asserting your value with marketing and advocacy. Chicago : American Library Association
    Pantry, S & Griffiths, P. (1998) Becoming a successful intrapreneur : a practical guide to creating an innovative information service. London : Library Association Publishing
    Corrall, S & Brewerton, A. (1999) The new professional's handbook : your guide to information services management. London : Library Association
    Byke, S. (2009) A leadership primer for new librarians : tools for helping today's early-career librarians to become tomorrow's library leaders. Oxford : Chandos Publishing
    Pantry, S & Griffiths, P. (2003) Your essential guide to career success. London : Facet
    Myburgh, S. (2005) The new information professional : how to thrive in the information age doing what you love. Oxford : Chandos
    Ptolomey, J. (2009) Taking charge of your career : a guide for library and information professionals. Oxford : Chandos
  • Recommended reading – blogs and other electronic resources
    Phil Bradley’s weblog http://philbradley.typepad.com/phil_bradleys_weblog/
    JoeyanneLibraryanne
    http://www.joeyanne.co.uk/