The essence of communication has extended beyond voice and text messaging. As consumers become more immersed and engrossed in the delight of instantaneous communication, the expectations of mobile experience is a necessity for constant engagement in a variety of ever changing mobile devices in the market.
One clearly sees that the offload movement in any form of technology (i.e. Wi-Fi, small cells), deployment strategy (public, private, hotspot zones) and pricing strategy is hot on every service provider’s agenda with telcos being hit the hardest. Services that put the greatest strain on mobile networks won’t necessarily be the ones that bring the most revenue.
This paper will provide insights into the rationale and understanding to convert the data challenge to revenue opportunity. Before launching into a data offload movement, we examine the crucial elements that spell cost savings, service level differentiation, monetization and setting the foundation for the right type of QoS and QoE.