SMILE04/08/11     @wiesenhofer   1
INTRODUCTION TO                           DI (FH) Stephan Wiesenhofer                                                    0...
WIESELSTEIN.COM     08.04.2011       Introduction to Social Media04/08/11                        @wiesenhofer         3
04/08/11   @wiesenhofer   4
SOCIAL MEDIA is the           „use of technology to co-create,                 know, like and trust“                 John ...
4 Ps of Marketing                                infused with                                Social Media  Content + Conte...
SOCIAL MEDIA STRATEGY•          Spread Content?•          Community of Evangelists?•          Involve Customers?•         ...
HIERARCHY  of SOCIAL MEDIA MARKETING                                            Micro                                   So...
MEASURE & MONITOR           •   Define KPIs           •   Predictable Results with Targeting           •   Foster Viral Sh...
SOCIAL LANDSCAPE           Better Leverage Social Media Sites04/08/11                  @wiesenhofer          10
04/08/11   @wiesenhofer   11
04/08/11   @wiesenhofer   12
News & Community in 140 Characters04/08/11                  @wiesenhofer          13
WHAT‘S HAPPENING                                     ON TWITTER?Introduction08.04.2011 to Social Media 04/08/11           ...
•   Tweet: 140 Characters           •   Mention: @Wiesenhofer           •   RT: „re-tweet“ (old style)           •   Hasht...
EVEN MORE TERMS  •        Timeline  •        Follow / Unfollow  •        Following  •        Followers04/08/11            ...
TWITTER TOOLS04/08/11   @wiesenhofer        17
BEST PRACTICES               •   Share               •   Listen & Ask               •   Respond & Reward               •  ...
Use Technology to Co-Create, Know, Like and Trust           Content + Context + Connection + Community      RECAP         ...
Thank you                          DI (FH) Stephan Wiesenhofer                                                   08/04/11 ...
Sources       Slide       Sources       1           IMAGE: AIESEC – http://www.aiesec.at       2, 20       IMAGE: Ludwig G...
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Introduction 2 Social Media (Marketing)

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This presentation deals with social media basics, social media marketing and Twitter basics.
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Introduction 2 Social Media (Marketing)

  1. 1. SMILE04/08/11 @wiesenhofer 1
  2. 2. INTRODUCTION TO DI (FH) Stephan Wiesenhofer 08/04/11SOCIAL MEDIA Presales & Consultant | DCCS GmbH Tweet This: @Wiesenhofer04/08/11 @wiesenhofer
  3. 3. WIESELSTEIN.COM 08.04.2011 Introduction to Social Media04/08/11 @wiesenhofer 3
  4. 4. 04/08/11 @wiesenhofer 4
  5. 5. SOCIAL MEDIA is the „use of technology to co-create, know, like and trust“ John Jantsch, Duct Tape Marketing04/08/11 @wiesenhofer 5
  6. 6. 4 Ps of Marketing infused with Social Media Content + Context + Connection + Community = SOCIAL MEDIA MARKETING04/08/11 @wiesenhofer 6
  7. 7. SOCIAL MEDIA STRATEGY• Spread Content?• Community of Evangelists?• Involve Customers?• Be a Thought Leader?• Be a Trusted Source?04/08/11 @wiesenhofer 7
  8. 8. HIERARCHY of SOCIAL MEDIA MARKETING Micro Social Networks Social Bookmarking Social Search RSS Blogging04/08/11 @wiesenhofer 8
  9. 9. MEASURE & MONITOR • Define KPIs • Predictable Results with Targeting • Foster Viral Sharing with Incentives04/08/11 @wiesenhofer 9
  10. 10. SOCIAL LANDSCAPE Better Leverage Social Media Sites04/08/11 @wiesenhofer 10
  11. 11. 04/08/11 @wiesenhofer 11
  12. 12. 04/08/11 @wiesenhofer 12
  13. 13. News & Community in 140 Characters04/08/11 @wiesenhofer 13
  14. 14. WHAT‘S HAPPENING ON TWITTER?Introduction08.04.2011 to Social Media 04/08/11 @wiesenhofer Video: http://goo.gl/UhGhT 14
  15. 15. • Tweet: 140 Characters • Mention: @Wiesenhofer • RT: „re-tweet“ (old style) • Hashtag: #aiesecF2 • Message: DM04/08/11 @wiesenhofer 15
  16. 16. EVEN MORE TERMS • Timeline • Follow / Unfollow • Following • Followers04/08/11 @wiesenhofer 16
  17. 17. TWITTER TOOLS04/08/11 @wiesenhofer 17
  18. 18. BEST PRACTICES • Share • Listen & Ask • Respond & Reward • Demonstrate Know-How • Champion your Stakeholders • Use the Right Voice04/08/11 @wiesenhofer 18
  19. 19. Use Technology to Co-Create, Know, Like and Trust Content + Context + Connection + Community RECAP Have a Social Media Strategy Measure and Monitor04/08/11 @wiesenhofer 19
  20. 20. Thank you DI (FH) Stephan Wiesenhofer 08/04/11 Presales & Consultant | DCCS GmbH Tweet This: @Wiesenhofer04/08/11 @wiesenhofer
  21. 21. Sources Slide Sources 1 IMAGE: AIESEC – http://www.aiesec.at 2, 20 IMAGE: Ludwig Gatzke - http://goo.gl/oLjUy 3-4,11,13 IMAGES: Twitter Inc. – http://twitter.com 5 IMAGE: RegentsEarth - http://goo.gl/xIuPy 6 IMAGE: Website Design Divas - http://goo.gl/vzSvg DATA: John Jantsch, Duct Tape Marketing - http://goo.gl/TDhAG 7 IMAGE: CFO Strategist (Screenshot) - http://goo.gl/kszHd 8 IMAGE: Flickr - Michel27 - http://goo.gl/5yJkW 9 DATA: Social Media Examiner http://goo.gl/gmQmI 10 IMAGE: Flickr - Pixel0908 - http://goo.gl/shs2e 11 IMAGES: Fake Convos Generator - http://fakeconvos.com/ ; Screenshot: http://facebook.com 14 VIDEO: Youtube – Twitter - http://goo.gl/UhGhT 15 IMAGE: AGENT-X Comics - http://goo.gl/5JkI6 16 IMAGES: Web Design Creatives - http://goo.gl/NiiKl 17 IMAGES: Screenshots - http://goo.gl/X1hyE, http://goo.gl/hY8BX, http://goo.gl/9x1WY 18 DATA: Twitter Inc. - http://goo.gl/1CzkY IMAGE: Flickr -aiesecinternational - http://goo.gl/pEXO0 2104/08/11 @wiesenhofer

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