Introduction 2 Social Media (Marketing)

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This presentation deals with social media basics, social media marketing and Twitter basics. …

This presentation deals with social media basics, social media marketing and Twitter basics.
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  • 1. SMILE04/08/11 @wiesenhofer 1
  • 2. INTRODUCTION TO DI (FH) Stephan Wiesenhofer 08/04/11SOCIAL MEDIA Presales & Consultant | DCCS GmbH Tweet This: @Wiesenhofer04/08/11 @wiesenhofer
  • 3. WIESELSTEIN.COM 08.04.2011 Introduction to Social Media04/08/11 @wiesenhofer 3
  • 4. 04/08/11 @wiesenhofer 4
  • 5. SOCIAL MEDIA is the „use of technology to co-create, know, like and trust“ John Jantsch, Duct Tape Marketing04/08/11 @wiesenhofer 5
  • 6. 4 Ps of Marketing infused with Social Media Content + Context + Connection + Community = SOCIAL MEDIA MARKETING04/08/11 @wiesenhofer 6
  • 7. SOCIAL MEDIA STRATEGY• Spread Content?• Community of Evangelists?• Involve Customers?• Be a Thought Leader?• Be a Trusted Source?04/08/11 @wiesenhofer 7
  • 8. HIERARCHY of SOCIAL MEDIA MARKETING Micro Social Networks Social Bookmarking Social Search RSS Blogging04/08/11 @wiesenhofer 8
  • 9. MEASURE & MONITOR • Define KPIs • Predictable Results with Targeting • Foster Viral Sharing with Incentives04/08/11 @wiesenhofer 9
  • 10. SOCIAL LANDSCAPE Better Leverage Social Media Sites04/08/11 @wiesenhofer 10
  • 11. 04/08/11 @wiesenhofer 11
  • 12. 04/08/11 @wiesenhofer 12
  • 13. News & Community in 140 Characters04/08/11 @wiesenhofer 13
  • 14. WHAT‘S HAPPENING ON TWITTER?Introduction08.04.2011 to Social Media 04/08/11 @wiesenhofer Video: http://goo.gl/UhGhT 14
  • 15. • Tweet: 140 Characters • Mention: @Wiesenhofer • RT: „re-tweet“ (old style) • Hashtag: #aiesecF2 • Message: DM04/08/11 @wiesenhofer 15
  • 16. EVEN MORE TERMS • Timeline • Follow / Unfollow • Following • Followers04/08/11 @wiesenhofer 16
  • 17. TWITTER TOOLS04/08/11 @wiesenhofer 17
  • 18. BEST PRACTICES • Share • Listen & Ask • Respond & Reward • Demonstrate Know-How • Champion your Stakeholders • Use the Right Voice04/08/11 @wiesenhofer 18
  • 19. Use Technology to Co-Create, Know, Like and Trust Content + Context + Connection + Community RECAP Have a Social Media Strategy Measure and Monitor04/08/11 @wiesenhofer 19
  • 20. Thank you DI (FH) Stephan Wiesenhofer 08/04/11 Presales & Consultant | DCCS GmbH Tweet This: @Wiesenhofer04/08/11 @wiesenhofer
  • 21. Sources Slide Sources 1 IMAGE: AIESEC – http://www.aiesec.at 2, 20 IMAGE: Ludwig Gatzke - http://goo.gl/oLjUy 3-4,11,13 IMAGES: Twitter Inc. – http://twitter.com 5 IMAGE: RegentsEarth - http://goo.gl/xIuPy 6 IMAGE: Website Design Divas - http://goo.gl/vzSvg DATA: John Jantsch, Duct Tape Marketing - http://goo.gl/TDhAG 7 IMAGE: CFO Strategist (Screenshot) - http://goo.gl/kszHd 8 IMAGE: Flickr - Michel27 - http://goo.gl/5yJkW 9 DATA: Social Media Examiner http://goo.gl/gmQmI 10 IMAGE: Flickr - Pixel0908 - http://goo.gl/shs2e 11 IMAGES: Fake Convos Generator - http://fakeconvos.com/ ; Screenshot: http://facebook.com 14 VIDEO: Youtube – Twitter - http://goo.gl/UhGhT 15 IMAGE: AGENT-X Comics - http://goo.gl/5JkI6 16 IMAGES: Web Design Creatives - http://goo.gl/NiiKl 17 IMAGES: Screenshots - http://goo.gl/X1hyE, http://goo.gl/hY8BX, http://goo.gl/9x1WY 18 DATA: Twitter Inc. - http://goo.gl/1CzkY IMAGE: Flickr -aiesecinternational - http://goo.gl/pEXO0 2104/08/11 @wiesenhofer