SMX London 2008: Blow Your Mind Link Building Techniques - Wiep Knol

Blow your mind link building techniques November 5 th , SMX London Link Building During a Recession

Wiep Knol
Manager link marketing at Tribal Internet Marketing http://www.tribal-im.com
Link marketing blogger at Wiep.net
http://wiep.net

What’s for breakfast?
Consequences of a recession for link building
Linking tactics during a recession
Recession related content ideas
Takeaways

Budget Available time Expectations Stress Level Required creativity Consequences of a recession for link building

Always efficient
Link Building training
Improve your skills for more efficiency
Training the rest of your staff
Picking the low hanging fruit
404 statistics (Google Webmaster Tools)
Internal linking structure
Paid links
Against the rules, but sometimes cheaper during recession

Become (or bring) the news Linking tactics during a recession

Monitor bankruptcies in your industry
Acquire the entire website
Obtain a link from the home page/ landing page
Contact webmasters linking to websites that went out of business

Don’t: Do: To find them: Search for something like keyword+intitle:”in+liquidation” or keyword+intitle:”in+administration” Local websites, news papers, boards Monitor industry related portals Websites like http://www.insolvency.gov.uk (but then it’s usually already too late) Linking tactics during a recession

Find others in need of content
Guest blogging
“ Guest blogger wanted”
“ Want to write for”
Unused blogs:
<Keyword> blog intitle:archive -2008
Inposttitle:”my last post”
Closed websites:
“ website has closed”
“ website no longer active”

Develop recession related content
Comparison tools
Graphs, charts and other visuals of ‘how bad things are going’
Highlight recession proof industries or up markets in a down economy
Funny widgets, quizzes, etc.
Layoff-o-meter
Recession related content ideas

In summary
Proven tactics also work during a recession
Try to find websites that scream for content
Develop recession related content
Be creative, but not too greedy

You can find me online at http://www.tribal-im.com http://wiep.net http://twitter.com/wiep Or contact me at [email_address]

http://wiep.net	394
http://www.tribal-im.com	32
http://www.slideshare.net	4
http://static.slideshare.net	1
http://www.linkedin.com	1

SMX London 2008: Blow Your Mind Link Building Techniques - Wiep Knol

by Wiep Knol

Accessibility

Categories

Upload Details

Usage Rights

5 Embeds 432

Statistics

SMX London 2008: Blow Your Mind Link Building Techniques - Wiep Knol Presentation Transcript