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Web 3.0:  The Wave That Follows Social<br />Dave Wieneke@usefularts<br />Scott Brinker@chiefmartec<br />September 25, 2010...
Media Doesn’t Die – It Reconfigures.<br />Printing<br />Radio<br />Billboards<br />Recorded Music<br />Handbills<br />Webp...
Change is constant- Hericlitus                                535 – 475 BC<br />
Technology Models Change.<br />
Business Models Change<br />
Change happens in unexpected transformative bursts.- Thomas KuhnThe Structure of Scientific Revolutions 1962<br />
2007: Web3.0 is a Mess Display, Data, and Distribution Factors…<br />
2008: Modernista! Lets the Net Replace Its Brand Homepage…<br />
2008: Desktop, Browser and Web Apps Start to Converge…<br />
2009: What is Twitter?<br />Is Twitter a Website?<br />
2010: Search by Social “Likes”<br />
The Content & Data Model of the Online World is Changing<br />Info / Transaction<br />Connect w/ Others<br />Do Things<br ...
Wired Magazine<br />
This Will Change Disribution.Percentage of Traffic to Top 10 Sites<br />100%<br /> 75%<br />  50%<br />   25%<br />2001   ...
Platforms for Audience & Marketers<br />Web 3.0<br />Utilities<identity, payment, analytics, interface><br />Integration<s...
“data deduplication”<br />
“data recovery”<br />
“data retention”<br />
“backup window”<br />
“snap server NAS”<br />
“data storage”<br />
“business continuity”<br />
>16% conversion rate<br />
Three Buckets of Pageless Distribution<br />Web Pages We Control.<br />Web Sites We Don’t Control (Social Networks)<br />A...
How Does This Change Marketing?<br />How will this change the tempo of marketing?<br />How will this change the skill set ...
The data marketing ecosystem<br />Marketing<br />Data Marketing<br />
Thanks!<br />Dave Wieneke@usefularts<br />Scott Brinker@chiefmartec<br />This Presentation is Posted atwww.usefularts.us<b...
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Web3.0: The Wave That Follows Social

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Web3.0: The Wave That Follows Social - by Dave Wieneke and Scott Brinker at Podcamp Boston, 2010.

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  • Transcript of "Web3.0: The Wave That Follows Social"

    1. 1. Web 3.0: The Wave That Follows Social<br />Dave Wieneke@usefularts<br />Scott Brinker@chiefmartec<br />September 25, 2010#pcb5<br />
    2. 2. Media Doesn’t Die – It Reconfigures.<br />Printing<br />Radio<br />Billboards<br />Recorded Music<br />Handbills<br />Webpages<br />Usenet<br />FTP<br />Walled Gardens<br />
    3. 3. Change is constant- Hericlitus 535 – 475 BC<br />
    4. 4. Technology Models Change.<br />
    5. 5. Business Models Change<br />
    6. 6. Change happens in unexpected transformative bursts.- Thomas KuhnThe Structure of Scientific Revolutions 1962<br />
    7. 7. 2007: Web3.0 is a Mess Display, Data, and Distribution Factors…<br />
    8. 8. 2008: Modernista! Lets the Net Replace Its Brand Homepage…<br />
    9. 9. 2008: Desktop, Browser and Web Apps Start to Converge…<br />
    10. 10. 2009: What is Twitter?<br />Is Twitter a Website?<br />
    11. 11. 2010: Search by Social “Likes”<br />
    12. 12. The Content & Data Model of the Online World is Changing<br />Info / Transaction<br />Connect w/ Others<br />Do Things<br />Credit: Miko Coffey<br />
    13. 13. Wired Magazine<br />
    14. 14.
    15. 15.
    16. 16. This Will Change Disribution.Percentage of Traffic to Top 10 Sites<br />100%<br /> 75%<br /> 50%<br /> 25%<br />2001 2006 2010<br />Source: Compete data presented in Wired Aug 2010<br />
    17. 17. Platforms for Audience & Marketers<br />Web 3.0<br />Utilities<identity, payment, analytics, interface><br />Integration<standards matter><br />Centralization<the end of anarchy?><br />Subscription<br />Purpose<br />
    18. 18.
    19. 19.
    20. 20.
    21. 21.
    22. 22.
    23. 23.
    24. 24.
    25. 25.
    26. 26. “data deduplication”<br />
    27. 27. “data recovery”<br />
    28. 28. “data retention”<br />
    29. 29. “backup window”<br />
    30. 30. “snap server NAS”<br />
    31. 31. “data storage”<br />
    32. 32. “business continuity”<br />
    33. 33. >16% conversion rate<br />
    34. 34. Three Buckets of Pageless Distribution<br />Web Pages We Control.<br />Web Sites We Don’t Control (Social Networks)<br />Applications we might not see clearly at all.<br />
    35. 35. How Does This Change Marketing?<br />How will this change the tempo of marketing?<br />How will this change the skill set of marketing?<br />How will this change the organization of marketing?<br />How will this change the value network of marketing, agencies, and outside providers?<br />What remains the same about marketing?<br />
    36. 36. The data marketing ecosystem<br />Marketing<br />Data Marketing<br />
    37. 37. Thanks!<br />Dave Wieneke@usefularts<br />Scott Brinker@chiefmartec<br />This Presentation is Posted atwww.usefularts.us<br />

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