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Applying Digital Strategy Across the Business

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Learn how to poise yourself and your organization to effectively drive innovation through business strategy. In this workshop you will learn: …

Learn how to poise yourself and your organization to effectively drive innovation through business strategy. In this workshop you will learn:
• The 9 strategic forces that create business value and how to apply them to your strategy
• How digital innovation can change business fundamentals
• You will leave this workshop with the tools to assemble single page maps to renovate existing businesses approaches, or show how your new approach will obsolete competitors.

Digital Business Strategist, Dave Wieneke, shares a system he uses help enterprises develop digital opportunities that reshape their business and change their industry’s competitive landscape.

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  • Unprecedented leadership. Integrate – DIGITAL BUSINESS
  • “Relationship pipe” to owners.Improve ownership experience.Streamline service orders.More active two way communication.See how manuals are really used.Sell position to related services.Potential future interactions with auto telemetry.
  • NYT is Elitist – get informed while learning english from one of the Word’s best news sources.Content + Context = RebrandGives them a new segment.
  • Transcript

    • 1. Applying Digital Strategy Across the Business
      Dave Wieneke@usefularts
    • 2. 2
      The Wealth of Change
      Compound annual growth rate over five years
      [Source: IBM, CEOs are expanding the innovation horizon: important implications for CIOs]
    • 3. market boundaries are not given
      they are reconstructed by the
      actions & beliefs of industry players
    • 4. RED OCEAN
      BLUE OCEAN
      • compete in existing markets
      • 5. beat the competition
      • 6. explore existing demand
      • 7. make the value/cost trade-off
      • 8. align with differentiation OR low cost
      • 9. create uncontested markets
      • 10. make competition irrelevant
      • 11. create & capture new demand
      • 12. break value/cost trade-off
      • 13. align with differentiation AND low cost
    • 5
      What Are Some Industries
      Which Have Been Remade in recent memory?
    • 14. What Industries Has Tech Remade
      6
    • 15. Digital Shift Calls For a New Business Model
      7
    • 16. IT Had Tools Just Waiting to be Liberated!
      8
      IT
      ListservesSMTP Email
      Hosting
      Portals
      LoganalysisGroupwareApp Dev
      Security
      Data
    • 17. They are in our hands
      9
      Marketing
      ListservesSMTP Email
      Hosting
      Portals
      LoganalysisGroupwareApp Dev
      Security
      Data
      Social ListsEmail Marketing
      Corporate
      Corporate Sites
      Web AnalyticsCommunityMobile Apps
      Compliance
      CRM
      ----------
      Social Networks
      SEO / PPC
      IT
    • 18. But increasingly *companies* are digital
      10
      DigitalBusiness
      DigitalMarketing
      ListservesSMTP Email
      Hosting
      Portals
      LoganalysisGroupwareApp Dev
      Security
      Data
      Social ListsEmail Marketing
      Corporate
      Corporate Sites
      Web AnalyticsCommunityMobile Apps
      Compliance
      CRM
      ----------
      Social Networks
      SEO / PPC
      eCRMTransactional
      Client Suppt.
      Community
      BIClient CommunityProduct Delivery
      Legal
      Data Governance
      DigitalIT
      360 client viewxChannel ROI
      Client experience
    • 19. Relationship Pipes for Manufacturers
      Dave Wieneke – www.usefularts.us
    • 20. New Digital Products as Marketing
      12
    • 21. We Need a Less Specialized Vision
      13
    • 22. Communications & Prototyping Map
      14
      Shows how an organization creates, delivers, and captures value.
    • 23. And there’s a book (soon a second).
      15
    • 24. Customers
      16
      What’s a Segment?
      Who believes in them?
      How do *you* cut them?
    • 25. Your Value Proposition
      17
      New Category
      Performance
      Status
      Price / TCO
      Risk Reduction
      Usability
    • 26. Channels Connect Them
      18
    • 27. Relationship is the Context
      19
    • 28. Revenue Streams
      20
      Asset Sale
      Rental
      Usage / Sales Fee
      Subscription
      Licensing
      Advertising
      Fixed PriceList, Feature Use, Segment, Volume
      Dynamic PriceNegotiation, Yield Mgt, Real Time Mkt, Auction
    • 29. Logic | Emotion
      21
    • 30. Key Resources
      22
      Physical
      Human
      Brand
      IP
      Financial
      Customer Base
    • 31. Key Activities
      23
    • 32. Key Partnerships
      24
    • 33. Cost Stream
      25
    • 34. Efficiency | Value
      26
      Improvement
      Invention
    • 35. Design Pattern 1: The FREE Play
      The demand you get at a price of zero is far greater than the demand you get at a very low price.
      Yet, the incremental production costs separating low cost and free digital products are often zero. In some cases free can be cheaper.
      The awareness, attention and relationship generated by free can have significant value.
      27
      After giving away 100 billion free callsSkype sold at a value of $8.5 billion…to Microsoft
      Goolge’s not a real company, it’s a house of cards. - Steve Ballmer, CEO, Microsoft
    • 36. Start With Three Steps
      28
    • 37. What Does Google Do For Free?
      29
      Free Search
      Web Surfers
      Free
    • 38. Google: and paid, and more free
      30
      AdvertisersWeb SurfersPublishers
      Targeted Ads
      Free SearchMonetize Content
      Keyword Auctions
      Free
    • 39. Google: the Multi-sided Platform
      31
      Platform MgtAd SalesInnovationAnti-Anti Trust
      Other SearchProvidersThe SEO CommunityTrademarkHolders
      AdvertisersWeb SurfersPublishers
      Targeted Ads
      Free SearchMonetize Content
      Data PlatformsAd Matching
      Keyword Auctions
      Platform Costs
      Free
      Ad Costs ~0!
    • 40. Pattern 2: Amazon - Unbundle & Diversify
      32
      Online ProfilesCustomized Recos---Membership to save on shipping
      Software Dev.
      Fulfillment
      Global Consumer Market(NA, EU, ASIA/Pac)
      Marketplace forLow Value Items
      LogisticsPartnersAffiliates
      Amazon.com---Affiliate Marketing
      IT SystemsGlobal Fulfillment“Leader” Brand
      Huge long-tailselection
      Sales Margin is Low
      State of the art marketing& fulfillment system
    • 41. What Could Happen?
      Trends: regulation, technology, societal, economic
      Industry:
      >Suppliers
      >Stakeholders
      >Competitors
      >Insurgents
      >Substitute Products
      Market:
      >Shifting Needs
      >New segments
      >Marketing issues
      >Margins
      Economic: global conditions, capital, input costs, infrastructure
      33
    • 42. Amazon: Unbundle to Diversify
      34
      Online ProfilesCustomized Recos---Membership to save on shipping
      Software Dev.
      Fulfillment
      Global Consumer Market(NA, EU, ASIA/Pac)
      Marketplace forLow Value Items
      LogisticsPartnersAffiliates
      Amazon.com---Affiliate Marketing
      IT SystemsGlobal Fulfillment“Leader” Brand
      Huge long-tailselection
      Sales Margin is Low
      State of the art marketing& fulfillment system
    • 43. Amazon SWOT Analysis
      35
      Online ProfilesCustomized Recos---Membership to save on shipping
      Software Dev.
      Fulfillment
      Global Consumer Market(NA, EU, ASIA/Pac)
      Marketplace forLow Value Items
      LogisticsPartnersAffiliates
      Amazon.com---Affiliate Marketing
      IT SystemsGlobal Fulfillment“Leader” Brand
      Huge long-tailselection
      Sales Margin is Low
      State of the art marketing& fulfillment system
    • 44. Amazon SWOT Analysis
      36
      Online ProfilesCustomized Recos---Membership to save on shipping
      Software Dev.
      Fulfillment
      Global Consumer Market(NA, EU, ASIA/Pac)
      Marketplace forLow Value Items
      LogisticsPartnersAffiliates
      Huge long-tailselection
      Developers
      Fulfillment by Amazon
      Firms that needfulfillment
      Amazon.com---Affiliate Marketing
      IT SystemsGlobal Fulfillment“Leader” Brand
      Amazon Web SvcsEC2, SQS etc.
      APIs
      Sales Margin is Low
      State of the art marketing& fulfillment system
      Higher margins that retail
      Cloud Computing FeesFulfillments Services Fees
    • 45. Yes, there’s an app for this
      37
    • 46. Sketches Can Become Prototypes
    • 47. 39
    • 48. Applying Digital Strategy Across the Business
      Tweet: @usefulartsBlog: www.usefularts.usEmail: strategy2.0@gmail.com
      Special thanks to Alexander Osterwalder, Yves Pigneur and 470 co-creators behind the Business Model Generation rubric.

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