Reference List 04.08.09

Challenges and Objectives I ncrease web traffic and user requests Make the DSLTESTER service available on other websites through a Flash based widget Generate traffic beyond the website dsltester.de Offsite SEO through gaining back-links Solutions and Results Widget can measure upload and download speed Results are presented directly in the widget Free of charge distribution through clearspring.com Embeddable in many different widget engines With no seeding cost more than 12.000 installs to date, providing back-links and user traffic to the DSLTESTER portal Link Client Name: dsltester.de Location: Hennef, Germany Sector : Services Products and services: DSL Speed measuring and comparison of DSL tariffs Project period: November 2008 Project duration: 3 weeks Flash Function Widget for DSL Speed Tests

I ncrease web traffic and user requests

Make the DSLTESTER service available on other websites through a Flash based widget

Generate traffic beyond the website dsltester.de

Offsite SEO through gaining back-links

Widget can measure upload and download speed

Results are presented directly in the widget

Free of charge distribution through clearspring.com

Embeddable in many different widget engines

With no seeding cost more than 12.000 installs to date, providing back-links and user traffic to the DSLTESTER portal

Flash Widget for Germany's largest Shopping Community Challenges and Objectives Widget as an innovative marketing instrument and promotion channel Generate premium users for brands4friends Increase page impressions Solutions and Results Self-refreshing text with regularly updated sales promotions Widget integrates google's weather information for a choosen location Within 7 months the widget drove 600,000 page impressions with minimal seeding cost Link to registration landing page Link Client Name: brands4friends Location: Berlin, Germany Sector: Fashion and Lifestyle Products and services: Shopping community brands4friends Project period: December 2007 Project duration: 3 weeks

Widget as an innovative marketing instrument and promotion channel

Generate premium users for brands4friends

Increase page impressions

Self-refreshing text with regularly updated sales promotions

Widget integrates google's weather information for a choosen location

Within 7 months the widget drove 600,000 page impressions with minimal seeding cost

Link to registration landing page

Fan Widget for MySpace Challenges and Objectives Develop a MySpace widget with the subject 'European Football Championship' Quickly gain users Demonstrate widget development and MySpace competence Solutions and Results Users can select their preferred team User interaction, flash animation and raffle as an incentive Match schedule and dynamic fan rank Users can buy the European Football Championship song by Enrique Iglesias in the bottom of the widget 1,700 installs in the first 10 days Link Client Name: Widgetlabs Location: Cologne, Germany Sector: Internet Marketing Products and services: Widget Marketing Campaigns Project period: Mid 2008 Project duration: 2 weeks

Develop a MySpace widget with the subject 'European Football Championship'

Quickly gain users

Demonstrate widget development and MySpace competence

Users can select their preferred team

User interaction, flash animation and raffle as an incentive

Match schedule and dynamic fan rank

Users can buy the European Football Championship song by Enrique Iglesias in the bottom of the widget

1,700 installs in the first 10 days

Mobile Apps for BlackBerry, Android & iPhone – ‘Vodafone Update’ Challenges and Objectives Create, develop & seed cross-platform mobile application Aggregate & synchronize the three major Social Networks Twitter, Facebook & MySpace Contribute to Vodafone’s largest marketing campaign to date Create a clean & user-friendly look & feel with strong branding Transport the brand into social networks and the web2.0 community Solutions and Results Application for BlackBerry, Android, iPhone & Symbian Seamless app integration into each eco-system‘s individual specifications and requirements A true innovation: The user can read tweets from all social networks and can choose where he/she posts to - all in just one app! Real time Twitter search function & Twitpic integration Vodafone icon brands each status update in Facebook Link Client Name: Vodafone Location: Düsseldorf, Germany Sector: Telecommunication Products /Services: Communication solutions Project period: Mid 2009 Project duration: 8 weeks + seeding

Create, develop & seed cross-platform mobile application

Aggregate & synchronize the three major Social Networks Twitter, Facebook & MySpace

Contribute to Vodafone’s largest marketing campaign to date

Create a clean & user-friendly look & feel with strong branding

Transport the brand into social networks and the web2.0 community

Application for BlackBerry, Android, iPhone & Symbian

Seamless app integration into each eco-system‘s individual specifications and requirements

A true innovation: The user can read tweets from all social networks and can choose where he/she posts to - all in just one app!

Real time Twitter search function & Twitpic integration

Vodafone icon brands each status update in Facebook

Consulting: Mobile Facebook Application Challenges and Objectives Fring intended to build a widget to run on mobile devices Mobile application should allow users to access Facebook functions and friends Find out what Facebook mobile users really want Feasibility study referring to Facebook API Solutions and Results Cross connection of users across different platforms 'I can see on my mobile phone, what you're writing in Facebook' Feasibility study for the purpose of business development Client Name: fringland Ltd. Location: Tel-Aviv, Israel Sector: Telecommunication Products and services: Fring, mobile applications Project period: End of 2007 Project duration: 2 weeks

Fring intended to build a widget to run on mobile devices

Mobile application should allow users to access Facebook functions and friends

Find out what Facebook mobile users really want

Feasibility study referring to Facebook API

Cross connection of users across different platforms

'I can see on my mobile phone, what you're writing in Facebook'

Feasibility study for the purpose of business development

Consulting: Branding Campaign - Shirt-Designer Widget Challenges and Objectives Support PR campaign 'I am ready to...' with widgets Spread the message: 'Changing your T-shirt can make the difference in the world' Part of internationalisation, expand to USA Solutions and Results Client workshop Concept design featuring viral components and user generated content Recommendations for realisation Client Name: Hess Natur-Textilien GmbH Location: Butzbach, Germany Sector: Textile Products and services: Natural clothing Project period: June of 2008 Project duration: 3 weeks

Support PR campaign 'I am ready to...' with widgets

Spread the message: 'Changing your T-shirt can make the difference in the world'

Part of internationalisation, expand to USA

Client workshop

Concept design featuring viral components and user generated content

Recommendations for realisation

Flash Widgets for Slideshow Creation and Photo Hosting Challenges and Objectives Reprogramming imageloop slideshow services Develop additional widgets to strengthen the product range Increase performance of slideshows Integrate new services of Action Script 3 Solutions Slideshow Widget: Highly customisable user generated slideshows Guestloop Widget: Photo and greetings in Yahoo map Officeloop Widget: Business presentations in a widget Labloop Widget: Professional photo galleries in fullscreen mode Widgets can be easily embedded in almost any webpage Link Client Name: imageloop GmbH Location: Cologne, Germany Sector: Internet Products and services: Slideshow providing and image hosting Project period: 06/2007 - 02/2008 Project duration: 9 months Results > 40 million views per month > 1 million installs Highly customisable widgets Leading European widget provider

Reprogramming imageloop slideshow services

Develop additional widgets to strengthen the product range

Increase performance of slideshows

Integrate new services of Action Script 3

Slideshow Widget: Highly customisable user generated slideshows

Guestloop Widget: Photo and greetings in Yahoo map

Officeloop Widget: Business presentations in a widget

Labloop Widget: Professional photo galleries in fullscreen mode

Widgets can be easily embedded in almost any webpage

> 40 million views per month

> 1 million installs

Highly customisable widgets

Leading European widget provider

Widget for Photo Upload from iPhone into Social Networks Challenges and Objectives Create a concept for an iPhone app Develop a mobile photo feed for social network slideshows Allow iPhone or iPod touch users to transfer photos live and mobile into social networks, blogs or other web sites Extend the imageloop service portfolio Solutions and Results Realtime photo exchange with social network profiles Users can always and from everywhere keep their friends up-to-date with photo feeds Users can save their login data Slideshows can be customised via iPhone Link Client Name: imageloop GmbH Location: Cologne, Germany Sector: Internet Products and services: Slideshow providing and image hosting Project period: 01/2009 - 02/2009 Project duration: 5 weeks

Create a concept for an iPhone app

Develop a mobile photo feed for social network slideshows

Allow iPhone or iPod touch users to transfer photos live and mobile into social networks, blogs or other web sites

Extend the imageloop service portfolio

Realtime photo exchange with social network profiles

Users can always and from everywhere keep their friends up-to-date with photo feeds

Users can save their login data

Slideshows can be customised via iPhone

Consulting: Facebook App 'Content Wish List’ Challenges and Objectives Optimise the Facebook widget idea: 'Jamba content wish list for mobile devices' Strategy Consulting Gain experience in widget development Draft a test case for further social network activities or other widgets Lay the foundation to strengthen reach in social networks Generate additional sales revenues via Facebook Solutions and Results Expanded the Jamba concept to include essential network and viral marketing aspects Elements to gain interaction, stickiness and engagement Application structure draft Client Name: Fox Mobile Distribution Location: Berlin, Germany Sector: Entertainment Products and services: Mobile Content Project period: February 2009 Project duration: 4 weeks

Optimise the Facebook widget idea: 'Jamba content wish list for mobile devices'

Strategy Consulting

Gain experience in widget development

Draft a test case for further social network activities or other widgets

Lay the foundation to strengthen reach in social networks

Generate additional sales revenues via Facebook

Expanded the Jamba concept to include essential network and viral marketing aspects

Elements to gain interaction, stickiness and engagement

Application structure draft

Flash Fun Widget for Consumer Sales Promotions Challenges and Objectives Widget as an innovative marketing instrument and promotion channel Increase awareness Search engine optimisation (offsite) Solutions and Results Users can upload own pictures Face frame selection Flash animated, personalised, virtual bungee jump Easy to embed in a range of eco systems Backlink to jochen-schweizer.de Marketing promotion: 'embed the widget and win a real bungee jump!' Embedded in diverse eco systems Link Client Name: Jochen Schweizer GmbH Location: Munich, Germany Sector: Event Marketing Products and services: Events Project period: November 2008 Project duration: 4 weeks

Widget as an innovative marketing instrument and promotion channel

Increase awareness

Search engine optimisation (offsite)

Users can upload own pictures

Face frame selection

Flash animated, personalised, virtual bungee jump

Easy to embed in a range of eco systems

Backlink to jochen-schweizer.de

Marketing promotion: 'embed the widget and win a real bungee jump!'

Embedded in diverse eco systems

Viral Campaign displaying funny Video Challenges and Objectives Develop and syndicate a video player with given content Viral distribution of the video player widget Increase awareness of Metabo brand philosophy: 'work. don't play.‘ Solutions and Results Flash based video player includes embed and download functions Download feature for various video formats and mobile devices More than 400,000 views Embedded in 50 communities and portals Link Client Name: Metabowerke GmbH Location: Nürtingen,Germany Sector: Industries Products and services: Electronic power tools Project period: February 2008 Project duration: 6 weeks

Develop and syndicate a video player with given content

Viral distribution of the video player widget

Increase awareness of Metabo brand philosophy: 'work. don't play.‘

Flash based video player includes embed and download functions

Download feature for various video formats and mobile devices

More than 400,000 views

Embedded in 50 communities and portals

MySpace and Facebook Widget for Music Discovery Challenges and Objectives Mufin provides personalised similarity searches for music songs Transfer the mufin web services in social communities Increase awareness of Mufin Leverage social networks for viral growth Solutions and Results Widget is running in Facebook as well as in MySpace environment Users can add music to their profiles, listen to what others are discovering and find new music just as easily as on mufin.com Despite no marketing investments hundreds of active monthly widget users were achieved in Facebook and MySpace MySpace Client Name: mufin GmbH, a Magix company Location: Berlin, Germany Sector: Music Products and services: Online music discovery engine Project period: 2008 Project duration: 10 weeks Facebook

Mufin provides personalised similarity searches for music songs

Transfer the mufin web services in social communities

Increase awareness of Mufin

Leverage social networks for viral growth

Widget is running in Facebook as well as in MySpace environment

Users can add music to their profiles, listen to what others are discovering and find new music just as easily as on mufin.com

Despite no marketing investments hundreds of active monthly widget users were achieved in Facebook and MySpace

Bargain Widget for Affilliate Partners Challenges and Objectives Increase the number of shopping community members Increase the number of affiliate partners Display bargains in interactive widgets Increase reach and awareness of MyBestBrands Viral growth with bloggers and social community members Solutions and Results Flash based widget can be easily customised and embedded in blogs or other websites Displays the bargains of the day with links to the product page Users recieve amazon coupons in return for new members High traffic to the landing pages Increased the number of affiliate partners Link Client Name: MyBestBrands GmbH Location: Munich, Germany Sector: Trading Products and services: Bargain shopping community Project period: March - April 2009 Project duration: 4 weeks

Increase the number of shopping community members

Increase the number of affiliate partners

Display bargains in interactive widgets

Increase reach and awareness of MyBestBrands

Viral growth with bloggers and social community members

Flash based widget can be easily customised and embedded in blogs or other websites

Displays the bargains of the day with links to the product page

Users recieve amazon coupons in return for new members

High traffic to the landing pages

Increased the number of affiliate partners

Consulting: Extending Online Reach through Facebook Application Challenges and Objectives 'How to transfer the MyDeco room planner tool functions into Facebook?' Increase online presence in social networks Gain popularity through the innovative room planner application Viral growth through community friends sharing the widget Solutions and Results 3D room design tool using products from the MyDeco shop Including social community features 'Top rooms', 'Your rooms', 'Friends' rooms', 'Top designers' and 'Discuss' Click and buy function Expanded online reach due to Facebook users Link Client Name: MyDeco Location: Notting Hill, UK Sector: Trading Products and services: Online-Shop for furniture, sofas, beds and more Project period: January 2009 Project duration: 4 weeks

'How to transfer the MyDeco room planner tool functions into Facebook?'

Increase online presence in social networks

Gain popularity through the innovative room planner application

Viral growth through community friends sharing the widget

3D room design tool using products from the MyDeco shop

Including social community features 'Top rooms', 'Your rooms', 'Friends' rooms', 'Top designers' and 'Discuss'

Click and buy function

Expanded online reach due to Facebook users

Consulting: Birthday App for Facebook through Data Gathering Challenges and Objectives Market research of relevant social communities and applications Widget as e-commerce instrument Explore effective ways to gather marketing relevant data in Facebook Ascertain: 'what kind of birthday apps work successfully in Facebook?‘ Solutions and Results Analysed diverse social networks and birthday applications Identified the critical success factors of birthday widgets Recommended concept for a birthday widget in Facebook allowing the gathering of relevant user data Link Client Name: The Agency cc GmbH Location: Munich, Germany Sector: Advertising Products and services: Marketing Consulting Project period: January 2008 Project duration: 2 weeks

Market research of relevant social communities and applications

Widget as e-commerce instrument

Explore effective ways to gather marketing relevant data in Facebook

Ascertain: 'what kind of birthday apps work successfully in Facebook?‘

Analysed diverse social networks and birthday applications

Identified the critical success factors of birthday widgets

Recommended concept for a birthday widget in Facebook allowing the gathering of relevant user data

Windows Vista Desktop Widget for Web Traffic Monitoring Challenges and Objectives Webtrekk users had to open their browser to visit the Webtrekk website in order to see their web analytics Develop a Windows Vista desktop widget for Webtrekk clients Increase customer satisfaction Gain competitive edge over google Analytics Solutions and Results Widget can display key statistic charts of client's websites on their desktop Users get a quick overview about the main trends, e.g. number of visitors, page impressions etc. Satisfied Webtrekk clients due to the new free of charge service Increased loyality Client Name: Webtrekk Location: Berlin, Germany Sector: Web solutions Products and services: Web analytics services (Webtrekk) Project period: Beginning of 2008 Project duration: 2 weeks

Webtrekk users had to open their browser to visit the Webtrekk website in order to see their web analytics

Develop a Windows Vista desktop widget for Webtrekk clients

Increase customer satisfaction

Gain competitive edge over google Analytics

Widget can display key statistic charts of client's websites on their desktop

Users get a quick overview about the main trends, e.g. number of visitors, page impressions etc.

Satisfied Webtrekk clients due to the new free of charge service

Increased loyality