Widgetlabs - Reference Cases


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Here you can find some of our reference cases. As you can see we have a wide range of customers from diverse industries.

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Widgetlabs - Reference Cases

  1. 1. Reference List 04.08.09
  2. 2. Challenges and Objectives <ul><li>I ncrease web traffic and user requests </li></ul><ul><li>Make the DSLTESTER service available on other websites through a Flash based widget </li></ul><ul><li>Generate traffic beyond the website dsltester.de </li></ul><ul><li>Offsite SEO through gaining back-links </li></ul>Solutions and Results <ul><li>Widget can measure upload and download speed </li></ul><ul><li>Results are presented directly in the widget </li></ul><ul><li>Free of charge distribution through clearspring.com </li></ul><ul><li>Embeddable in many different widget engines </li></ul><ul><li>With no seeding cost more than 12.000 installs to date, providing back-links and user traffic to the DSLTESTER portal </li></ul>Link Client Name: dsltester.de Location: Hennef, Germany Sector : Services Products and services: DSL Speed measuring and comparison of DSL tariffs Project period: November 2008 Project duration: 3 weeks Flash Function Widget for DSL Speed Tests
  3. 3. Flash Widget for Germany's largest Shopping Community Challenges and Objectives <ul><li>Widget as an innovative marketing instrument and promotion channel </li></ul><ul><li>Generate premium users for brands4friends </li></ul><ul><li>Increase page impressions </li></ul>Solutions and Results <ul><li>Self-refreshing text with regularly updated sales promotions </li></ul><ul><li>Widget integrates google's weather information for a choosen location </li></ul><ul><li>Within 7 months the widget drove 600,000 page impressions with minimal seeding cost </li></ul><ul><li>Link to registration landing page </li></ul>Link Client Name: brands4friends Location: Berlin, Germany Sector: Fashion and Lifestyle Products and services: Shopping community brands4friends Project period: December 2007 Project duration: 3 weeks
  4. 4. Fan Widget for MySpace Challenges and Objectives <ul><li>Develop a MySpace widget with the subject 'European Football Championship' </li></ul><ul><li>Quickly gain users </li></ul><ul><li>Demonstrate widget development and MySpace competence </li></ul>Solutions and Results <ul><li>Users can select their preferred team </li></ul><ul><li>User interaction, flash animation and raffle as an incentive </li></ul><ul><li>Match schedule and dynamic fan rank </li></ul><ul><li>Users can buy the European Football Championship song by Enrique Iglesias in the bottom of the widget </li></ul><ul><li>1,700 installs in the first 10 days </li></ul>Link Client Name: Widgetlabs Location: Cologne, Germany Sector: Internet Marketing Products and services: Widget Marketing Campaigns Project period: Mid 2008 Project duration: 2 weeks
  5. 5. Mobile Apps for BlackBerry, Android & iPhone – ‘Vodafone Update’ Challenges and Objectives <ul><li>Create, develop & seed cross-platform mobile application </li></ul><ul><li>Aggregate & synchronize the three major Social Networks Twitter, Facebook & MySpace </li></ul><ul><li>Contribute to Vodafone’s largest marketing campaign to date </li></ul><ul><li>Create a clean & user-friendly look & feel with strong branding </li></ul><ul><li>Transport the brand into social networks and the web2.0 community </li></ul>Solutions and Results <ul><li>Application for BlackBerry, Android, iPhone & Symbian </li></ul><ul><li>Seamless app integration into each eco-system‘s individual specifications and requirements </li></ul><ul><li>A true innovation: The user can read tweets from all social networks and can choose where he/she posts to - all in just one app! </li></ul><ul><li>Real time Twitter search function & Twitpic integration </li></ul><ul><li>Vodafone icon brands each status update in Facebook </li></ul>Link Client Name: Vodafone Location: Düsseldorf, Germany Sector: Telecommunication Products /Services: Communication solutions Project period: Mid 2009 Project duration: 8 weeks + seeding
  6. 6. Consulting: Mobile Facebook Application Challenges and Objectives <ul><li>Fring intended to build a widget to run on mobile devices </li></ul><ul><li>Mobile application should allow users to access Facebook functions and friends </li></ul><ul><li>Find out what Facebook mobile users really want </li></ul><ul><li>Feasibility study referring to Facebook API </li></ul>Solutions and Results <ul><li>Cross connection of users across different platforms </li></ul><ul><li>'I can see on my mobile phone, what you're writing in Facebook' </li></ul><ul><li>Feasibility study for the purpose of business development </li></ul>Client Name: fringland Ltd. Location: Tel-Aviv, Israel Sector: Telecommunication Products and services: Fring, mobile applications Project period: End of 2007 Project duration: 2 weeks
  7. 7. Consulting: Branding Campaign - Shirt-Designer Widget Challenges and Objectives <ul><li>Support PR campaign 'I am ready to...' with widgets </li></ul><ul><li>Spread the message: 'Changing your T-shirt can make the difference in the world' </li></ul><ul><li>Part of internationalisation, expand to USA </li></ul>Solutions and Results <ul><li>Client workshop </li></ul><ul><li>Concept design featuring viral components and user generated content </li></ul><ul><li>Recommendations for realisation </li></ul>Client Name: Hess Natur-Textilien GmbH Location: Butzbach, Germany Sector: Textile Products and services: Natural clothing Project period: June of 2008 Project duration: 3 weeks
  8. 8. Flash Widgets for Slideshow Creation and Photo Hosting Challenges and Objectives <ul><li>Reprogramming imageloop slideshow services </li></ul><ul><li>Develop additional widgets to strengthen the product range </li></ul><ul><li>Increase performance of slideshows </li></ul><ul><li>Integrate new services of Action Script 3 </li></ul>Solutions <ul><li>Slideshow Widget: Highly customisable user generated slideshows </li></ul><ul><li>Guestloop Widget: Photo and greetings in Yahoo map </li></ul><ul><li>Officeloop Widget: Business presentations in a widget </li></ul><ul><li>Labloop Widget: Professional photo galleries in fullscreen mode </li></ul><ul><li>Widgets can be easily embedded in almost any webpage </li></ul>Link Client Name: imageloop GmbH Location: Cologne, Germany Sector: Internet Products and services: Slideshow providing and image hosting Project period: 06/2007 - 02/2008 Project duration: 9 months Results <ul><li>> 40 million views per month </li></ul><ul><li>> 1 million installs </li></ul><ul><li>Highly customisable widgets </li></ul><ul><li>Leading European widget provider </li></ul>
  9. 9. Widget for Photo Upload from iPhone into Social Networks Challenges and Objectives <ul><li>Create a concept for an iPhone app </li></ul><ul><li>Develop a mobile photo feed for social network slideshows </li></ul><ul><li>Allow iPhone or iPod touch users to transfer photos live and mobile into social networks, blogs or other web sites </li></ul><ul><li>Extend the imageloop service portfolio </li></ul>Solutions and Results <ul><li>Realtime photo exchange with social network profiles </li></ul><ul><li>Users can always and from everywhere keep their friends up-to-date with photo feeds </li></ul><ul><li>Users can save their login data </li></ul><ul><li>Slideshows can be customised via iPhone </li></ul>Link Client Name: imageloop GmbH Location: Cologne, Germany Sector: Internet Products and services: Slideshow providing and image hosting Project period: 01/2009 - 02/2009 Project duration: 5 weeks
  10. 10. Consulting: Facebook App 'Content Wish List’ Challenges and Objectives <ul><li>Optimise the Facebook widget idea: 'Jamba content wish list for mobile devices' </li></ul><ul><li>Strategy Consulting </li></ul><ul><li>Gain experience in widget development </li></ul><ul><li>Draft a test case for further social network activities or other widgets </li></ul><ul><li>Lay the foundation to strengthen reach in social networks </li></ul><ul><li>Generate additional sales revenues via Facebook </li></ul>Solutions and Results <ul><li>Expanded the Jamba concept to include essential network and viral marketing aspects </li></ul><ul><li>Elements to gain interaction, stickiness and engagement </li></ul><ul><li>Application structure draft </li></ul>Client Name: Fox Mobile Distribution Location: Berlin, Germany Sector: Entertainment Products and services: Mobile Content Project period: February 2009 Project duration: 4 weeks
  11. 11. Flash Fun Widget for Consumer Sales Promotions Challenges and Objectives <ul><li>Widget as an innovative marketing instrument and promotion channel </li></ul><ul><li>Increase awareness </li></ul><ul><li>Search engine optimisation (offsite) </li></ul>Solutions and Results <ul><li>Users can upload own pictures </li></ul><ul><li>Face frame selection </li></ul><ul><li>Flash animated, personalised, virtual bungee jump </li></ul><ul><li>Easy to embed in a range of eco systems </li></ul><ul><li>Backlink to jochen-schweizer.de </li></ul><ul><li>Marketing promotion: 'embed the widget and win a real bungee jump!' </li></ul><ul><li>Embedded in diverse eco systems </li></ul>Link Client Name: Jochen Schweizer GmbH Location: Munich, Germany Sector: Event Marketing Products and services: Events Project period: November 2008 Project duration: 4 weeks
  12. 12. Viral Campaign displaying funny Video Challenges and Objectives <ul><li>Develop and syndicate a video player with given content </li></ul><ul><li>Viral distribution of the video player widget </li></ul><ul><li>Increase awareness of Metabo brand philosophy: 'work. don't play.‘ </li></ul>Solutions and Results <ul><li>Flash based video player includes embed and download functions </li></ul><ul><li>Download feature for various video formats and mobile devices </li></ul><ul><li>More than 400,000 views </li></ul><ul><li>Embedded in 50 communities and portals </li></ul>Link Client Name: Metabowerke GmbH Location: Nürtingen,Germany Sector: Industries Products and services: Electronic power tools Project period: February 2008 Project duration: 6 weeks
  13. 13. MySpace and Facebook Widget for Music Discovery Challenges and Objectives <ul><li>Mufin provides personalised similarity searches for music songs </li></ul><ul><li>Transfer the mufin web services in social communities </li></ul><ul><li>Increase awareness of Mufin </li></ul><ul><li>Leverage social networks for viral growth </li></ul>Solutions and Results <ul><li>Widget is running in Facebook as well as in MySpace environment </li></ul><ul><li>Users can add music to their profiles, listen to what others are discovering and find new music just as easily as on mufin.com </li></ul><ul><li>Despite no marketing investments hundreds of active monthly widget users were achieved in Facebook and MySpace </li></ul>MySpace Client Name: mufin GmbH, a Magix company Location: Berlin, Germany Sector: Music Products and services: Online music discovery engine Project period: 2008 Project duration: 10 weeks Facebook
  14. 14. Bargain Widget for Affilliate Partners Challenges and Objectives <ul><li>Increase the number of shopping community members </li></ul><ul><li>Increase the number of affiliate partners </li></ul><ul><li>Display bargains in interactive widgets </li></ul><ul><li>Increase reach and awareness of MyBestBrands </li></ul><ul><li>Viral growth with bloggers and social community members </li></ul>Solutions and Results <ul><li>Flash based widget can be easily customised and embedded in blogs or other websites </li></ul><ul><li>Displays the bargains of the day with links to the product page </li></ul><ul><li>Users recieve amazon coupons in return for new members </li></ul><ul><li>High traffic to the landing pages </li></ul><ul><li>Increased the number of affiliate partners </li></ul>Link Client Name: MyBestBrands GmbH Location: Munich, Germany Sector: Trading Products and services: Bargain shopping community Project period: March - April 2009 Project duration: 4 weeks
  15. 15. Consulting: Extending Online Reach through Facebook Application Challenges and Objectives <ul><li>'How to transfer the MyDeco room planner tool functions into Facebook?' </li></ul><ul><li>Increase online presence in social networks </li></ul><ul><li>Gain popularity through the innovative room planner application </li></ul><ul><li>Viral growth through community friends sharing the widget </li></ul>Solutions and Results <ul><li>3D room design tool using products from the MyDeco shop </li></ul><ul><li>Including social community features 'Top rooms', 'Your rooms', 'Friends' rooms', 'Top designers' and 'Discuss' </li></ul><ul><li>Click and buy function </li></ul><ul><li>Expanded online reach due to Facebook users </li></ul>Link Client Name: MyDeco Location: Notting Hill, UK Sector: Trading Products and services: Online-Shop for furniture, sofas, beds and more Project period: January 2009 Project duration: 4 weeks
  16. 16. Consulting: Birthday App for Facebook through Data Gathering Challenges and Objectives <ul><li>Market research of relevant social communities and applications </li></ul><ul><li>Widget as e-commerce instrument </li></ul><ul><li>Explore effective ways to gather marketing relevant data in Facebook </li></ul><ul><li>Ascertain: 'what kind of birthday apps work successfully in Facebook?‘ </li></ul>Solutions and Results <ul><li>Analysed diverse social networks and birthday applications </li></ul><ul><li>Identified the critical success factors of birthday widgets </li></ul><ul><li>Recommended concept for a birthday widget in Facebook allowing the gathering of relevant user data </li></ul>Link Client Name: The Agency cc GmbH Location: Munich, Germany Sector: Advertising Products and services: Marketing Consulting Project period: January 2008 Project duration: 2 weeks
  17. 17. Windows Vista Desktop Widget for Web Traffic Monitoring Challenges and Objectives <ul><li>Webtrekk users had to open their browser to visit the Webtrekk website in order to see their web analytics </li></ul><ul><li>Develop a Windows Vista desktop widget for Webtrekk clients </li></ul><ul><li>Increase customer satisfaction </li></ul><ul><li>Gain competitive edge over google Analytics </li></ul>Solutions and Results <ul><li>Widget can display key statistic charts of client's websites on their desktop </li></ul><ul><li>Users get a quick overview about the main trends, e.g. number of visitors, page impressions etc. </li></ul><ul><li>Satisfied Webtrekk clients due to the new free of charge service </li></ul><ul><li>Increased loyality </li></ul>Client Name: Webtrekk Location: Berlin, Germany Sector: Web solutions Products and services: Web analytics services (Webtrekk) Project period: Beginning of 2008 Project duration: 2 weeks