Widgetlabs company presentation

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Widgetlabs Company Presentation November 2010

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Widgetlabs company presentation

  1. 1. Widget Agency Company Presentation June 2010
  2. 2. Mega Trends 2010 • Online behaviour is changing rapidly • Apps/Widgets have become the browser for Web 2.0 • Previous business models are being influenced: e.g. away from simply Page Views and Pay Per Click (PPC) towards Brand User Interaction and User Engagement • Businesses require knowhow asap to identify and establish the correct access to (potential) target groups 2
  3. 3. What are Apps/Widgets? • Apps = mini-programs, which offer clients bespoke information with the highest engagement potential • Apps/Widgets can be downloaded easily and used on mobiles, web-pages, social networks, blogs and desktops • Apps are the ticket to creating the closest relationship with users and becoming part of their everyday lives 3
  4. 4. Bild.de Desktop Widget: • Currently the benchmark in the desktop widget segment • Content and layout can be personalized • Automatic updates on the latest news • All content is easily shared on social networks 2
  5. 5. Channel Fragmentation 5
  6. 6. The Importance of Apps/Widgets? • Apps/Widgets are the browsers of social media • In the future they will be used in all areas • Currently driven by marketing º affiliate, brand, dialogue, search ... • Soon also in relevant business processes º shopping, logistics, hardware ... 6
  7. 7. Case Study: Branding & Reach • Branded app synchronises Facebook, Twitter, MySpace and LinkedIn • Cross-platform reach: iPhone, Blackberry, Android, Symbian, Samsung & Desktop • Twitter Search and Twitpic • Strong branding despite “one-to-one” app: Vodafone branding in all Facebook status updates 7
  8. 8. Cross Device & Cross Platform Cloud Rest API FB Rest API Oauth API 8
  9. 9. Vodafone Project Overview • Roll-out of 4 devices in 12 weeks (HTC Magic, iPhone, Blackberry, Nokia S60-series) • Flexible API adaption for future social network (SN) integration • App design for overarching features across diverse SNs • Minimum client deployments • Whitelisting SNs (Facebook, MySpace, Twitter…) • “Scale or fail” – backend demand • Cross-platform viral seeding campaign 9
  10. 10. Development of Mobile Devices 2010 Example: iPhone > 75 million app store compatible devices - excluding iPad (Source: Apple Press Office) Example: BlackBerry > 36 million Blackberry accounts worldwide (Source: Hotwire F.a.M) Other well knows providers: - Nokia/Symbian - Google/Android 10
  11. 11. Social Networks Example: Facebook • More than 400 million active users • Over 100 million users access Facebook via smartphones • 15 million Germans use Facebook daily • On average German users spend over 2 hours on Facebook per day • Growth of Facebook in Germany: 12% per month • Source: Facebook / Nielsen Online 11
  12. 12. Why Widgetlabs? Quick and experienced! • A widget-focused agency & first mover in the EU • Focus: widgets & apps • Strengths: cross platform & cross device • Target groups: international accounts/brands • Synergy: with the iSteps Widget Ventures portfolio • Market: direct access to platform providers • Weaknesses: not an alternative to freelancers 12
  13. 13. Services? We cover all your needs! • Strategy and Concept • App Design and Process Implementation • Graphic and Technical Development • App Store Listing • Seeding (= campaign “kick-off” in all relevant channels) • Performance Analysis and Optimisation 13
  14. 14. Partners and Synergy iSteps Widget Ventures 14
  15. 15. References 15
  16. 16. Our Aim Conception und Development of Rocking Apps in the global market! 16

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