Social Media Tactics   For RotariansYour club has its very own Twitter account and a brand newFacebook page... now what? W...
Social Media Tactics   for Rotarians
What we re talking about
What we re talking about• Getting Started with Social Media;
What we re talking about• Getting Started with Social Media;• Social Media Tactics for...
What we re talking about• Getting Started with Social Media;• Social Media Tactics for...   • Awareness;
What we re talking about• Getting Started with Social Media;• Social Media Tactics for...   • Awareness;   • Fundraising;
What we re talking about• Getting Started with Social Media;• Social Media Tactics for...   • Awareness;   • Fundraising; ...
What we re talking about• Getting Started with Social Media;• Social Media Tactics for...   • Awareness;   • Fundraising; ...
What we re talking about • Getting Started with Social Media; • Social Media Tactics for...    • Awareness;    • Fundraisi...
Getting Started
Getting Started
Getting Started• Create accounts;
Getting Started• Create accounts;• Use the tools, get to know them;
Getting Started• Create accounts;• Use the tools, get to know them;• Get the club involved, do a social media minute;
Getting Started• Create accounts;• Use the tools, get to know them;• Get the club involved, do a social media minute;• Get...
Getting Started• Create accounts;• Use the tools, get to know them;• Get the club involved, do a social media minute;• Get...
Getting Started• Create accounts;• Use the tools, get to know them;• Get the club involved, do a social media minute;• Get...
Awareness
Awareness
Awareness• Use social plug-ins:  • Facebook: “Like” button & box, activity feed;  • Linked In: Share, Follow Us Button, Pr...
Awareness• Use social plug-ins:  • Facebook: “Like” button & box, activity feed;  • Linked In: Share, Follow Us Button, Pr...
Awareness• Use social plug-ins:  • Facebook: “Like” button & box, activity feed;  • Linked In: Share, Follow Us Button, Pr...
Awareness• Use social plug-ins:  • Facebook: “Like” button & box, activity feed;  • Linked In: Share, Follow Us Button, Pr...
Fundraising
Fundraising
Fundraising• Works best when you already have a community;
Fundraising• Works best when you already have a community;• Monitor related activity on Twitter and respond;
Fundraising• Works best when you already have a community;• Monitor related activity on Twitter and respond;• Pick a hasht...
Fundraising• Works best when you already have a community;• Monitor related activity on Twitter and respond;• Pick a hasht...
Fundraising• Works best when you already have a community;• Monitor related activity on Twitter and respond;• Pick a hasht...
Membership
Membership
Membership• Join Linked In groups and participate in discussions;
Membership• Join Linked In groups and participate in discussions;• Find people by vocation and reach out;
Membership• Join Linked In groups and participate in discussions;• Find people by vocation and reach out;• Don’t keep Rota...
Membership• Join Linked In groups and participate in discussions;• Find people by vocation and reach out;• Don’t keep Rota...
Membership• Join Linked In groups and participate in discussions;• Find people by vocation and reach out;• Don’t keep Rota...
Membership• Join Linked In groups and participate in discussions;• Find people by vocation and reach out;• Don’t keep Rota...
Events
Events
Events• Make a Facebook page;
Events• Make a Facebook page;• Post event online via Facebook Events or Eventbrite;
Events• Make a Facebook page;• Post event online via Facebook Events or Eventbrite;• Use location based services:  • Fours...
Events• Make a Facebook page;• Post event online via Facebook Events or Eventbrite;• Use location based services:  • Fours...
Events• Make a Facebook page;• Post event online via Facebook Events or Eventbrite;• Use location based services:  • Fours...
Events• Make a Facebook page;• Post event online via Facebook Events or Eventbrite;• Use location based services:  • Fours...
Advertise Your Events
Advertise Your Events• Pay for advertising on Facebook, Linked In & Google;
Advertise Your Events• Pay for advertising on Facebook, Linked In & Google;• Results of the 2010 Metro Toronto Auction:  •...
Privacy
Last
Word:
Privacy
Last
Word:
Privacy• They only know what you tell them;
Last
Word:
Privacy• They only know what you tell them;• Be mindful of allowing apps to access your profile;
Last
Word:
Privacy• They only know what you tell them;• Be mindful of allowing apps to access your profile;• Keep your pri...
Last
Word:
Privacy• They only know what you tell them;• Be mindful of allowing apps to access your profile;• Keep your pri...
Resources
Resources• delicious.com/widgetapps/rotary
Resources• delicious.com/widgetapps/rotary• flowtown.com/blog
Resources• delicious.com/widgetapps/rotary• flowtown.com/blog• mashable.com/follow/topics/mashable-infographics/
Resources• delicious.com/widgetapps/rotary• flowtown.com/blog• mashable.com/follow/topics/mashable-infographics/• touch.fa...
Resources• delicious.com/widgetapps/rotary• flowtown.com/blog• mashable.com/follow/topics/mashable-infographics/• touch.fa...
Resources• delicious.com/widgetapps/rotary• flowtown.com/blog• mashable.com/follow/topics/mashable-infographics/• touch.fa...
Resources• delicious.com/widgetapps/rotary• flowtown.com/blog• mashable.com/follow/topics/mashable-infographics/• touch.fa...
Resources• delicious.com/widgetapps/rotary• flowtown.com/blog• mashable.com/follow/topics/mashable-infographics/• touch.fa...
Resources• delicious.com/widgetapps/rotary• flowtown.com/blog• mashable.com/follow/topics/mashable-infographics/• touch.fa...
Finding
Me
Finding
MeRotary: darryl@eastyorkrotary.orgWork: darryl@26mondays.comTwitter: @widgetapps        tweets@eastyorkrotary.org
Thank You
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Social Media Tactics for Rotarians-7070 2011 DC

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  • LinkedIn is the ultimate representation of Vocational Service - share your vocation in groups.\n
  • LinkedIn is the ultimate representation of Vocational Service - share your vocation in groups.\n
  • LinkedIn is the ultimate representation of Vocational Service - share your vocation in groups.\n
  • LinkedIn is the ultimate representation of Vocational Service - share your vocation in groups.\n
  • LinkedIn is the ultimate representation of Vocational Service - share your vocation in groups.\n
  • LinkedIn is the ultimate representation of Vocational Service - share your vocation in groups.\n
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  • LinkedIn is the ultimate representation of Vocational Service - share your vocation in groups.\n
  • LinkedIn is the ultimate representation of Vocational Service - share your vocation in groups.\n
  • LinkedIn is the ultimate representation of Vocational Service - share your vocation in groups.\n
  • LinkedIn is the ultimate representation of Vocational Service - share your vocation in groups.\n
  • LinkedIn is the ultimate representation of Vocational Service - share your vocation in groups.\n
  • \n
  • LinkedIn is the ultimate representation of Vocational Service - share your vocation in groups.\n
  • LinkedIn is the ultimate representation of Vocational Service - share your vocation in groups.\n
  • LinkedIn is the ultimate representation of Vocational Service - share your vocation in groups.\n
  • LinkedIn is the ultimate representation of Vocational Service - share your vocation in groups.\n
  • LinkedIn is the ultimate representation of Vocational Service - share your vocation in groups.\n
  • LinkedIn is the ultimate representation of Vocational Service - share your vocation in groups.\n
  • \n
  • LinkedIn is the ultimate representation of Vocational Service - share your vocation in groups.\n
  • LinkedIn is the ultimate representation of Vocational Service - share your vocation in groups.\n
  • LinkedIn is the ultimate representation of Vocational Service - share your vocation in groups.\n
  • LinkedIn is the ultimate representation of Vocational Service - share your vocation in groups.\n
  • LinkedIn is the ultimate representation of Vocational Service - share your vocation in groups.\n
  • LinkedIn is the ultimate representation of Vocational Service - share your vocation in groups.\n
  • LinkedIn is the ultimate representation of Vocational Service - share your vocation in groups.\n
  • LinkedIn is the ultimate representation of Vocational Service - share your vocation in groups.\n
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  • Social Media Tactics for Rotarians-7070 2011 DC

    1. 1. Social Media Tactics For RotariansYour club has its very own Twitter account and a brand newFacebook page... now what? Well be taking at look at specifictactics you can use to act on your clubs social media strategies.Youll learn how to take advantage of social media to promoteawareness, attract new members and raise more money. We willalso review how each of the popular social media is being usedtoday including Facebook, Twitter, LinkedIn and Google Plus.
    2. 2. Social Media Tactics for Rotarians
    3. 3. What we re talking about
    4. 4. What we re talking about• Getting Started with Social Media;
    5. 5. What we re talking about• Getting Started with Social Media;• Social Media Tactics for...
    6. 6. What we re talking about• Getting Started with Social Media;• Social Media Tactics for... • Awareness;
    7. 7. What we re talking about• Getting Started with Social Media;• Social Media Tactics for... • Awareness; • Fundraising;
    8. 8. What we re talking about• Getting Started with Social Media;• Social Media Tactics for... • Awareness; • Fundraising; • Membership;
    9. 9. What we re talking about• Getting Started with Social Media;• Social Media Tactics for... • Awareness; • Fundraising; • Membership; • Events.
    10. 10. What we re talking about • Getting Started with Social Media; • Social Media Tactics for... • Awareness; • Fundraising; • Membership; • Events.• Some Great Resources.
    11. 11. Getting Started
    12. 12. Getting Started
    13. 13. Getting Started• Create accounts;
    14. 14. Getting Started• Create accounts;• Use the tools, get to know them;
    15. 15. Getting Started• Create accounts;• Use the tools, get to know them;• Get the club involved, do a social media minute;
    16. 16. Getting Started• Create accounts;• Use the tools, get to know them;• Get the club involved, do a social media minute;• Get a club community manager;
    17. 17. Getting Started• Create accounts;• Use the tools, get to know them;• Get the club involved, do a social media minute;• Get a club community manager;• Find your audience;
    18. 18. Getting Started• Create accounts;• Use the tools, get to know them;• Get the club involved, do a social media minute;• Get a club community manager;• Find your audience;• Be active as members.
    19. 19. Awareness
    20. 20. Awareness
    21. 21. Awareness• Use social plug-ins: • Facebook: “Like” button & box, activity feed; • Linked In: Share, Follow Us Button, Profile Badge; • Google +1.
    22. 22. Awareness• Use social plug-ins: • Facebook: “Like” button & box, activity feed; • Linked In: Share, Follow Us Button, Profile Badge; • Google +1.• Share your weekly bulletin: • Build an email list; • Post to social media.
    23. 23. Awareness• Use social plug-ins: • Facebook: “Like” button & box, activity feed; • Linked In: Share, Follow Us Button, Profile Badge; • Google +1.• Share your weekly bulletin: • Build an email list; • Post to social media.• Share content from your Facebook page;
    24. 24. Awareness• Use social plug-ins: • Facebook: “Like” button & box, activity feed; • Linked In: Share, Follow Us Button, Profile Badge; • Google +1.• Share your weekly bulletin: • Build an email list; • Post to social media.• Share content from your Facebook page;• Use Twitter hash tags.
    25. 25. Fundraising
    26. 26. Fundraising
    27. 27. Fundraising• Works best when you already have a community;
    28. 28. Fundraising• Works best when you already have a community;• Monitor related activity on Twitter and respond;
    29. 29. Fundraising• Works best when you already have a community;• Monitor related activity on Twitter and respond;• Pick a hashtag people can use;
    30. 30. Fundraising• Works best when you already have a community;• Monitor related activity on Twitter and respond;• Pick a hashtag people can use;• ALWAYS use the #rotary hashtag for all thing Rotary;
    31. 31. Fundraising• Works best when you already have a community;• Monitor related activity on Twitter and respond;• Pick a hashtag people can use;• ALWAYS use the #rotary hashtag for all thing Rotary;• Accept donations online: • Canada Helps; • PayPal; • Razoo for team based fundraising.
    32. 32. Membership
    33. 33. Membership
    34. 34. Membership• Join Linked In groups and participate in discussions;
    35. 35. Membership• Join Linked In groups and participate in discussions;• Find people by vocation and reach out;
    36. 36. Membership• Join Linked In groups and participate in discussions;• Find people by vocation and reach out;• Don’t keep Rotary a secret;
    37. 37. Membership• Join Linked In groups and participate in discussions;• Find people by vocation and reach out;• Don’t keep Rotary a secret;• Monitor conversations: • Twitter • Facebook • Google Reader.
    38. 38. Membership• Join Linked In groups and participate in discussions;• Find people by vocation and reach out;• Don’t keep Rotary a secret;• Monitor conversations: • Twitter • Facebook • Google Reader.• Follow-up with guests and guest speakers;
    39. 39. Membership• Join Linked In groups and participate in discussions;• Find people by vocation and reach out;• Don’t keep Rotary a secret;• Monitor conversations: • Twitter • Facebook • Google Reader.• Follow-up with guests and guest speakers;• Make sure guests know about your Social Media efforts;
    40. 40. Events
    41. 41. Events
    42. 42. Events• Make a Facebook page;
    43. 43. Events• Make a Facebook page;• Post event online via Facebook Events or Eventbrite;
    44. 44. Events• Make a Facebook page;• Post event online via Facebook Events or Eventbrite;• Use location based services: • Foursquare; • Facebook Places; • Google Check-in.
    45. 45. Events• Make a Facebook page;• Post event online via Facebook Events or Eventbrite;• Use location based services: • Foursquare; • Facebook Places; • Google Check-in.• Schedule your tweets;
    46. 46. Events• Make a Facebook page;• Post event online via Facebook Events or Eventbrite;• Use location based services: • Foursquare; • Facebook Places; • Google Check-in.• Schedule your tweets;• Be active during the event;
    47. 47. Events• Make a Facebook page;• Post event online via Facebook Events or Eventbrite;• Use location based services: • Foursquare; • Facebook Places; • Google Check-in.• Schedule your tweets;• Be active during the event;• Post photos & videos after the event (for next year!)
    48. 48. Advertise Your Events
    49. 49. Advertise Your Events• Pay for advertising on Facebook, Linked In & Google;
    50. 50. Advertise Your Events• Pay for advertising on Facebook, Linked In & Google;• Results of the 2010 Metro Toronto Auction: • Ad was up for one week; • 3,191,043 Impressions; • 2,521 Social Impressions; • 191 Clicks; • 8 Connections; • We paid $250!
    51. 51. Privacy
    52. 52. Last
Word:
Privacy
    53. 53. Last
Word:
Privacy• They only know what you tell them;
    54. 54. Last
Word:
Privacy• They only know what you tell them;• Be mindful of allowing apps to access your profile;
    55. 55. Last
Word:
Privacy• They only know what you tell them;• Be mindful of allowing apps to access your profile;• Keep your private life private;
    56. 56. Last
Word:
Privacy• They only know what you tell them;• Be mindful of allowing apps to access your profile;• Keep your private life private;• All sites will eventually have security issues.
    57. 57. Resources
    58. 58. Resources• delicious.com/widgetapps/rotary
    59. 59. Resources• delicious.com/widgetapps/rotary• flowtown.com/blog
    60. 60. Resources• delicious.com/widgetapps/rotary• flowtown.com/blog• mashable.com/follow/topics/mashable-infographics/
    61. 61. Resources• delicious.com/widgetapps/rotary• flowtown.com/blog• mashable.com/follow/topics/mashable-infographics/• touch.facebook.com (for Places)
    62. 62. Resources• delicious.com/widgetapps/rotary• flowtown.com/blog• mashable.com/follow/topics/mashable-infographics/• touch.facebook.com (for Places)• facebook.com/nonprofits
    63. 63. Resources• delicious.com/widgetapps/rotary• flowtown.com/blog• mashable.com/follow/topics/mashable-infographics/• touch.facebook.com (for Places)• facebook.com/nonprofits• hootsuite.com
    64. 64. Resources• delicious.com/widgetapps/rotary• flowtown.com/blog• mashable.com/follow/topics/mashable-infographics/• touch.facebook.com (for Places)• facebook.com/nonprofits• hootsuite.com• canadahelps.org
    65. 65. Resources• delicious.com/widgetapps/rotary• flowtown.com/blog• mashable.com/follow/topics/mashable-infographics/• touch.facebook.com (for Places)• facebook.com/nonprofits• hootsuite.com• canadahelps.org• razoo.org
    66. 66. Resources• delicious.com/widgetapps/rotary• flowtown.com/blog• mashable.com/follow/topics/mashable-infographics/• touch.facebook.com (for Places)• facebook.com/nonprofits• hootsuite.com• canadahelps.org• razoo.org• slideshare.net
    67. 67. Finding
Me
    68. 68. Finding
MeRotary: darryl@eastyorkrotary.orgWork: darryl@26mondays.comTwitter: @widgetapps tweets@eastyorkrotary.org
    69. 69. Thank You
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