http://vimeo.com/1083838 Social Media in Plain English
Why should Rotary use Social Media?
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng Social Media Revolution
Numbers of Note Years to reach 50 million users:
Radio – 38 years
TV – 13 years
Internet – 4 years
iPod – 3 years
The fastest growing segment on Facebook is 55-65 year-old females. More than 1.5 million pieces of content are shared on facebook every day. 1 out of 8 couples married in the U.S. in 2008 met via social media. 80% of companies are using LinkedIn as their primary tool to find employees.
More Numbers of Note 78% of consumers trust peer recommendations, only 14% trust advertisements. 70% of 18-34 year-olds have watched TV on the Web; only 33% have ever viewed a show on PVR. 35% of book sales on Amazon are for the Kindle (they did about $6 Billion in sales in 2009). iPod Application downloads hit 1 Billion in 9 months. Social Media has overtaken porn as the #1 activity on the Web.
But Does Social Media WORK? http://www.youtube.com/watch?v=ypmfs3z8esI
What is RI Doing?
Sharing options on Rotary.org
Social Networking section on Rotary.org
How is RI Doing?
Fans of Facebook page: 58,413
Twitter followers: 27,129
YouTube Subscribers: 1,467
YouTube Channel Views: 114,171
Members on LinkedIn: 9,516
What Can Clubs Do?
All members can get on Facebook
Create a LinkedIn profile
Get on Twitter and follow
Don’t forget that social media is a time investment!
How Can Clubs Do It?
Make a Facebook page for your club
Put all of your public events on your Facebook page
Post interesting links/photos/videos to the page
If you see something interesting, comment on it and share
Make sure all of your guest speakers know about your Facebook page, request that they become fans
Ask the guests if they have a page, and become fans
Get membership information up on your page
The Future of Social Media is in our Hands THANK YOU