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Social Media & Rotary
Social Media & Rotary
Social Media & Rotary
Social Media & Rotary
Social Media & Rotary
Social Media & Rotary
Social Media & Rotary
Social Media & Rotary
Social Media & Rotary
Social Media & Rotary
Social Media & Rotary
Social Media & Rotary
Social Media & Rotary
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Social Media & Rotary

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  • Talk somewhat in-depth about each social media tool. The picture is of Paul Harris.
  • The new tech that allowed people to make their own ice cream are the social media tools we have today.The ice cream is the product we’re selling: ROTARY
  • Apple sold $1-million iPads in ONE MONTH!More that 1.5 million books sold via iBook.
  • Facebook: moderately active, one post every day or two. Tabs for Twitter, YouTube and Causes.Twitter: 1 or 2 tweets a day, links back to content on rotary.org.YouTube: Humanity in Motion and Rotary stories.LinkedIn: members are very active, many discussion always going on.
  • RI had 52,660 fans 2 weeks ago.Twitter, 21,460Rotary has 1.2 millions members
  • REMEMBER: Don’t talk about the how on this slide, that’s next.
  • Transcript

    • 1. SOCIAL MEDIA & ROTARY<br />
    • 2. SOCIAL MEDIA<br />Facebook<br />Twitter<br />LinkedIn<br />
    • 3. http://vimeo.com/1083838<br />Social Media in Plain English<br />
    • 4. Why should Rotary use Social Media?<br /><ul><li>Membership
    • 5. Promoting Events
    • 6. Fundraising
    • 7. Public Relations</li></li></ul><li>http://www.youtube.com/watch?v=lFZ0z5Fm-Ng<br />Social Media Revolution<br />
    • 8. Numbers of Note<br />Years to reach 50 million users:<br /><ul><li>Radio – 38 years
    • 9. TV – 13 years
    • 10. Internet – 4 years
    • 11. iPod – 3 years</li></ul>The fastest growing segment on Facebook is 55-65 year-old females.<br />More than 1.5 million pieces of content are shared on facebook every day.<br />1 out of 8 couples married in the U.S. in 2008 met via social media.<br />80% of companies are using LinkedIn as their primary tool to find employees.<br />
    • 12. More Numbers of Note<br />78% of consumers trust peer recommendations, only 14% trust advertisements.<br />70% of 18-34 year-olds have watched TV on the Web; only 33% have ever viewed a show on PVR.<br />35% of book sales on Amazon are for the Kindle (they did about $6 Billion in sales in 2009).<br />iPod Application downloads hit 1 Billion in 9 months.<br />Social Media has overtaken porn as the #1 activity on the Web.<br />
    • 13. But Does Social Media WORK?<br />http://www.youtube.com/watch?v=ypmfs3z8esI<br />
    • 14. What is RI Doing?<br /><ul><li>Facebook Page
    • 15. Twitter Account
    • 16. YouTube Channel
    • 17. LinkedIn Group
    • 18. Sharing options on Rotary.org
    • 19. Social Networking section on Rotary.org</li></li></ul><li>How is RI Doing?<br /><ul><li>Fans of Facebook page: 58,413
    • 20. Twitter followers: 27,129
    • 21. YouTube Subscribers: 1,467
    • 22. YouTube Channel Views: 114,171
    • 23. Members on LinkedIn: 9,516</li></li></ul><li>What Can Clubs Do?<br /><ul><li>All members can get on Facebook
    • 24. Create a LinkedIn profile
    • 25. Get on Twitter and follow
    • 26. Share!</li></ul>Don’t forget that social media is a time investment!<br />
    • 27. How Can Clubs Do It?<br /><ul><li>Make a Facebook page for your club
    • 28. Put all of your public events on your Facebook page
    • 29. Post interesting links/photos/videos to the page
    • 30. If you see something interesting, comment on it and share
    • 31. Make sure all of your guest speakers know about your Facebook page, request that they become fans
    • 32. Ask the guests if they have a page, and become fans
    • 33. Get membership information up on your page</li></li></ul><li>The Future of Social Media is in our Hands<br />THANK YOU<br />

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