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SOCIAL MEDIA & ROTARY<br />
SOCIAL MEDIA<br />Facebook<br />Twitter<br />LinkedIn<br />
http://vimeo.com/1083838<br />Social Media in Plain English<br />
Why should Rotary use Social Media?<br /><ul><li>Membership
Promoting Events
Fundraising
Public Relations</li></li></ul><li>http://www.youtube.com/watch?v=lFZ0z5Fm-Ng<br />Social Media Revolution<br />
Numbers of Note<br />Years to reach 50 million users:<br /><ul><li>Radio – 38 years
TV – 13 years
Internet – 4 years
iPod – 3 years</li></ul>The fastest growing segment on Facebook is 55-65 year-old females.<br />More than 1.5 million piec...
More Numbers of Note<br />78% of consumers trust peer recommendations, only 14% trust advertisements.<br />70% of 18-34 ye...
But Does Social Media WORK?<br />http://www.youtube.com/watch?v=ypmfs3z8esI<br />
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Social Media & Rotary

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  • Talk somewhat in-depth about each social media tool. The picture is of Paul Harris.
  • The new tech that allowed people to make their own ice cream are the social media tools we have today.The ice cream is the product we’re selling: ROTARY
  • Apple sold $1-million iPads in ONE MONTH!More that 1.5 million books sold via iBook.
  • Facebook: moderately active, one post every day or two. Tabs for Twitter, YouTube and Causes.Twitter: 1 or 2 tweets a day, links back to content on rotary.org.YouTube: Humanity in Motion and Rotary stories.LinkedIn: members are very active, many discussion always going on.
  • RI had 52,660 fans 2 weeks ago.Twitter, 21,460Rotary has 1.2 millions members
  • REMEMBER: Don’t talk about the how on this slide, that’s next.
  • Transcript of "Social Media & Rotary"

    1. 1. SOCIAL MEDIA & ROTARY<br />
    2. 2. SOCIAL MEDIA<br />Facebook<br />Twitter<br />LinkedIn<br />
    3. 3. http://vimeo.com/1083838<br />Social Media in Plain English<br />
    4. 4. Why should Rotary use Social Media?<br /><ul><li>Membership
    5. 5. Promoting Events
    6. 6. Fundraising
    7. 7. Public Relations</li></li></ul><li>http://www.youtube.com/watch?v=lFZ0z5Fm-Ng<br />Social Media Revolution<br />
    8. 8. Numbers of Note<br />Years to reach 50 million users:<br /><ul><li>Radio – 38 years
    9. 9. TV – 13 years
    10. 10. Internet – 4 years
    11. 11. iPod – 3 years</li></ul>The fastest growing segment on Facebook is 55-65 year-old females.<br />More than 1.5 million pieces of content are shared on facebook every day.<br />1 out of 8 couples married in the U.S. in 2008 met via social media.<br />80% of companies are using LinkedIn as their primary tool to find employees.<br />
    12. 12. More Numbers of Note<br />78% of consumers trust peer recommendations, only 14% trust advertisements.<br />70% of 18-34 year-olds have watched TV on the Web; only 33% have ever viewed a show on PVR.<br />35% of book sales on Amazon are for the Kindle (they did about $6 Billion in sales in 2009).<br />iPod Application downloads hit 1 Billion in 9 months.<br />Social Media has overtaken porn as the #1 activity on the Web.<br />
    13. 13. But Does Social Media WORK?<br />http://www.youtube.com/watch?v=ypmfs3z8esI<br />
    14. 14. What is RI Doing?<br /><ul><li>Facebook Page
    15. 15. Twitter Account
    16. 16. YouTube Channel
    17. 17. LinkedIn Group
    18. 18. Sharing options on Rotary.org
    19. 19. Social Networking section on Rotary.org</li></li></ul><li>How is RI Doing?<br /><ul><li>Fans of Facebook page: 58,413
    20. 20. Twitter followers: 27,129
    21. 21. YouTube Subscribers: 1,467
    22. 22. YouTube Channel Views: 114,171
    23. 23. Members on LinkedIn: 9,516</li></li></ul><li>What Can Clubs Do?<br /><ul><li>All members can get on Facebook
    24. 24. Create a LinkedIn profile
    25. 25. Get on Twitter and follow
    26. 26. Share!</li></ul>Don’t forget that social media is a time investment!<br />
    27. 27. How Can Clubs Do It?<br /><ul><li>Make a Facebook page for your club
    28. 28. Put all of your public events on your Facebook page
    29. 29. Post interesting links/photos/videos to the page
    30. 30. If you see something interesting, comment on it and share
    31. 31. Make sure all of your guest speakers know about your Facebook page, request that they become fans
    32. 32. Ask the guests if they have a page, and become fans
    33. 33. Get membership information up on your page</li></li></ul><li>The Future of Social Media is in our Hands<br />THANK YOU<br />
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