2010 District 7070 Conference - Social Media

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The presentation delivered at the the 2010 District 7070 Conference about Social Media & Rotary.

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2010 District 7070 Conference - Social Media

  1. 1. Rotary & Social Media
  2. 2. Digital  Native? A new kind of Hide-n-Seek
  3. 3. What  we’re  talking  about • How to use social media for Rotary • How to make a Facebook Page • Social media etiquette • A closer look at “the big three” of social media Facebook Twitter LinkedIn
  4. 4. What’s  the  Return? http://www.youtube.com/watch?v=ypmfs3z8esI
  5. 5. How can we use Social Media for Rotary?
  6. 6. Looking  at Rotary  International RI has a page at rotary.org that describes how they use social media. 90,479 “Likes” of Facebook Page 51,750 Twitter Followers 599,704 YouTube Upload Views 11,623 members on LinkedIn
  7. 7. What  can  clubs  do? • Get accounts! • Create a Facebook page for your club • Create a Page for annual events • Use LinkedIn to connect with other Rotarians • Use social media across channels • Membership • Get your members involved!
  8. 8. Facebook  Tips • Have a social media plan and stick to it! • Facebook is for your friends • To connect outside your circle of friends, make pages or groups • Pay attention to your audience, responses must be timely and respectful
  9. 9. Facebook  Pages • Pages are perfect for your club • Use Pages for annual events • Easy way to engage people interested in what your club does • Pages are public • Pages get indexed by search engines • Pages have insights • Pages are easily promoted
  10. 10. Facebook  Social  Plugins Places Activity  Feed Like  Box Like  Button
  11. 11. Twitter  Tips • Take advantage of @rotary7070 • Make an account and follow • Post tweets with links • Retweet • Use the hash tag
  12. 12. Twitter  Helpers • HootSuite • TweetDeck • Gist • Built in to smart phones
  13. 13. LinkedIn  Tips • Make sure your profile is accurate, up-to- date and complete • Claim your company/club • Add all business contacts • Join relevant groups, participate in the conversations • Share your knowledge openly • Use it to recruit
  14. 14. LinkedIn  Widgets   • Add follow us buttons • Add profile badges • Add share buttons
  15. 15. Wrap Up
  16. 16. What  About  Privacy? • They only know what you tell them • Be mindful of allowing apps to access your profile • Keep your private life private • All sites will eventually have security issues
  17. 17. Social  Media  Etiquette • Have complete profiles; • Write posts offline; • Offer information of value; • Look at the people who friend/connect/follow you; • Connect with business contacts; • Take complaints to e-mail; • Share things you find interesting; • Keep profiles up to date. DO DON’T • Be friend crazy; • Be fake or rude; • Send frivolous requests; • Post private information in public; • Use l33t speak; • Respond off-the-cuff; • Post things you wouldn’t want your mom or your kids to see; • Think that people aren’t listening; • Just “aggregate” other content.
  18. 18. The  Future  is  Mobile Social  Media  in  Your  Hands • Mobile apps • Tablets • Location based Always  on,  always  available,  always  with  you.
  19. 19. • flowtown.com/blog • touch.facebook.com (for Places) • facebook.com/username • facebook.com/nonprofits • slideshare.net Resources
  20. 20. Finding  Me Rotary: darryl.patterson@eastyorkrotary.org Work: darryl@element26.ca Twitter: @widgetapps Transforming your ideas into useful solutions. tweets@eastyorkrotary.org
  21. 21. Thank You

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