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2010 District 7070 Conference - Social Media

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The presentation delivered at the the 2010 District 7070 Conference about Social Media & Rotary.

The presentation delivered at the the 2010 District 7070 Conference about Social Media & Rotary.

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    2010 District 7070 Conference - Social Media 2010 District 7070 Conference - Social Media Presentation Transcript

    • Rotary & Social Media
    • Digital  Native? A new kind of Hide-n-Seek
    • What  we’re  talking  about • How to use social media for Rotary • How to make a Facebook Page • Social media etiquette • A closer look at “the big three” of social media Facebook Twitter LinkedIn
    • What’s  the  Return? http://www.youtube.com/watch?v=ypmfs3z8esI
    • How can we use Social Media for Rotary?
    • Looking  at Rotary  International RI has a page at rotary.org that describes how they use social media. 599,704 YouTube Upload Views 90,479 “Likes” of Facebook Page 51,750 Twitter Followers 11,623 members on LinkedIn
    • What  can  clubs  do? • Get accounts! • Create a Facebook page for your club • Create a Page for annual events • Use LinkedIn to connect with other Rotarians • Use social media across channels • Membership • Get your members involved!
    • Facebook  Tips • Have a social media plan and stick to it! • Facebook is for your friends • To connect outside your circle of friends, make pages or groups • Pay attention to your audience, responses must be timely and respectful
    • Facebook  Pages • Pages are perfect for your club • Use Pages for annual events • Easy way to engage people interested in what your club does • Pages are public • Pages get indexed by search engines • Pages have insights • Pages are easily promoted
    • Facebook  Social  Plugins Places Activity  Feed Like  Box Like  Button
    • Twitter  Tips • Take advantage of @rotary7070 • Make an account and follow • Post tweets with links • Retweet • Use the hash tag
    • Twitter  Helpers • HootSuite • TweetDeck • Gist • Built in to smart phones
    • LinkedIn  Tips • Make sure your profile is accurate, up-to- date and complete • Claim your company/club • Add all business contacts • Join relevant groups, participate in the conversations • Share your knowledge openly • Use it to recruit
    • LinkedIn  Widgets   • Add follow us buttons • Add profile badges • Add share buttons
    • Wrap Up
    • What  About  Privacy? • They only know what you tell them • Be mindful of allowing apps to access your profile • Keep your private life private • All sites will eventually have security issues
    • Social  Media  Etiquette DO DON’T • Have complete profiles; • Be friend crazy; • Write posts offline; • Be fake or rude; • Offer information of value; • Send frivolous requests; • Look at the people who • Post private information in friend/connect/follow you; public; • Connect with business • Use l33t speak; contacts; • Respond off-the-cuff; • Take complaints to e-mail; • Post things you wouldn’t want • Share things you find your mom or your kids to see; interesting; • Think that people aren’t • Keep profiles up to date. listening; • Just “aggregate” other content.
    • The  Future  is  Mobile Social  Media  in  Your  Hands • Mobile apps • Tablets • Location based Always  on,  always  available,  always  with  you.
    • Resources • flowtown.com/blog • touch.facebook.com (for Places) • facebook.com/username • facebook.com/nonprofits • slideshare.net
    • Finding  Me Rotary: darryl.patterson@eastyorkrotary.org Work: darryl@element26.ca Twitter: @widgetapps tweets@eastyorkrotary.org Transforming your ideas into useful solutions.
    • Thank You