Your Business Strategy and the DAM Revolution
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The strategic business cases for implementing digital asset management software to support your communications and bottom line. ...
The strategic business cases for implementing digital asset management software to support your communications and bottom line.
There’s an old saying that goes, “the revolution will not be televised.” However, quite the opposite is taking place in today’s business arena, where signs are growing of a wave of revolutionary business transformations that definitely will be “televised” — and those transformations are being driven by video. For any company’s leadership, it’s a question of whether an organization leads the charge now or plays catch-up later.
These sweeping changes are closely connected to the convergence of such developments as the expanding role of social media, the growing consumption of media (especially video) on mobile devices, and the impact of “big data” capabilities, all developments that marketers and C-level leaders should be keeping their eyes on and adapting to.
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