Intro to Digital Asset Management Return On Investment (DAM ROI)Presentation Transcript
Three crucial components to calculating DAM ROI Accounting for the benefits of digital asset management systems in terms of labor, cost and opportunity savings
A comprehensive view Marketing assets touch every aspect of your organization. Creating, maintaining and using them costs time, work and money. So it’s important—albeit difficult—to think comprehensively when calculating DAM’s ROI. Dr. DAM says: This guide through the sometimes overwhelming process of figuring out your DAM ROI is Just what the doctor… I mean… just what I ordered.
Three sides to your ROI story
Putting in the DAM work How much of your teams’ time is spent searching for assets? How about what’s spent on administrative tasks? One Widen client, a medical technology company, found that as many as 7,000 and 2,000 hours were being spent on search and admin tasks respectively. That’s based on 35 people spending about 4 hours a week on searchand 4 people spending 10 hours a week on administration.
Carpe DAM This medical technology DAM client found that, of those 9,000 hours their people were spending on DAM tasks every year, they could repurpose about 5,000 hours. That’s more than 50 percent of the DAM time not just cut, but invested more wisely and productively. Dr. DAM asks: What value does your organization place on just half the time your people spend on DAM-related tasks?
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