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Creating an Inbound Marketing Program That Works – A Case Study and Presentation by Nina Brakel-Schutt and Jake Athey of Widen Enterprises.
Lead generation is top of mind for every business today – large or small. While there's no magic bullet for filling the pipeline, marrying your outbound marketing to a solid inbound marketing plan will help drive the right people to your organization and increase revenue. In this presentation, we share the Widen story with a step-by-step presentation on how to execute a 100% inbound marketing plan.
Jake Athey, Marketing Manager at Widen, explains how the "core four" – search marketing, content generation, social media and PR – work together to allow Widen, and any marketing organization with any size budget, to build an empire.
Originally delivered to the American Marketing Association – Madison Chapter, Jake share tips on how Widen learned to:
1. Start small by creating and sharing content
2. Marry inbound marketing to your outbound marketing without totally abandoning what you're doing on the outbound side
3. Track and measure to see results (look at traffic, lead generation, and conversions)
Learn more about Widen at http://www.Widen.com.