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MINI USA does a great job of capturing and utilizing user generated content. MINI owners are an engaged community and love showing off their vehicles. The struggle was how to collect, organize and share all of this great, authentic content.
BEAM, on behalf of MINI USA, combines social listening with workflow tools and cloud connectors, file sharing tools and the Widen API to aggregate content in its Widen-powered digital asset library.
The blend of all these web services fosters a connection between authentic customer experiences and the MINI brand to create stronger engagement with its audience.
Check out the slide deck below highlighting the steps involved in two innovative uses of DAM from BEAM Interactive on behalf of MINI USA.
Learn more about Widen Digital Asset Management at http://www.Widen.com.