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Digital Asset Management as SaaS 2.0
 

Digital Asset Management as SaaS 2.0

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Digital Asset Management (DAM) has evolved tremendously and has spawned the emerging model of DAM as Software-as-a-Service (SaaS). DAM as SaaS has not only capitalized on the value proposition of the ...

Digital Asset Management (DAM) has evolved tremendously and has spawned the emerging model of DAM as Software-as-a-Service (SaaS). DAM as SaaS has not only capitalized on the value proposition of the overall DAM market but also brought to the table some very compelling benefits that are unique to the SaaS model while freeing-up valuable internal IT resources to do other productive tasks. Learn more about DAM as SaaS 2.0 from Widen

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    Digital Asset Management as SaaS 2.0 Digital Asset Management as SaaS 2.0 Presentation Transcript

    • Digital Asset Management as SaaS 2.0:Monetizing the Content Lifecycle
      Download the whitepaper from Frost & Sullivan
    • Value Propositions of DAM
      Eliminate cost of lost or misplaced work
      Accelerate creative and production cycles
      Reduce marketing campaign time to market
      Eliminate workflow redundancies
      Improve collaboration and access to critical assets
      Maintain brand consistency and brand integrity
    • Value Propositions of DAM SaaS
      All of the above mentioned benefits
      + Plus
      Valuable internal IT resources are free to do other productive tasks
    • DAM as a Service
      Web-based application
      Quick to deploy
      Easy to configure
      No heavy customization required
      Guided implementation
      Shared best practices
      Training provided
      No additional staff needed
      Secure and stable
      Automatic upgrades
      Scalable for future growth
      Integrate with other systems
    • Challenges that have emerged…
      Due to the rapid proliferation of digital media:
      Increasing File Sizes and Bandwidth Constraints
      Integration with Content Workflows
      Lack of Approval and Routing Processes
    • DAM as SaaS 2.0
      The Widen Solution
    • The Widen Appliance
      Features:
      Widen server and DAM software installed at your site
      Installed by Widen in conjunction with your IT
      Remote-Monitored by Widen
      Benefits:
      Internal creative and design teams use the Widen Appliance
      The world accesses digital assets via Widen Collective
      Security and scalability controlled by Widen
      Business continuity plans remain in check
      Meet cross functional demands for centralized creative operations and distributed marketing environments
    • Photography Workflow Management
      Features:
      Web-based routing, comment and approval tracking
      Automatic delivery of images in formats and sizes needed
      Immediate approval and feedback
      Integration with DAM for single point to review, comment, and distribution of images
      Benefits:
      Eliminate repetitive administrative tasks
      Streamline time and resource intensive processes
      Collaborate globally in real-time
      Accelerate cycle time measurably
    • Project Collaboration
      Features:
      Web-based document approval
      Consolidate all comments in one location
      Time-stamping on all actions
      Automatic email notifications trigger tasks
      Final versions released into DAM
      Benefits:
      Allow multiple stages of approvals to take place at once
      Encourage greater accountability
      Eliminate clogging of email servers and storage concerns
      Reduce printing and delivery costs
      Accelerate approval cycle time
    • Dynamic Media Building
      Features:
      Point & click to build templates for ads, brochures & direct mail
      Choose from menu of brand-approved content
      Pull high-resolution photos and logos from digital asset library
      Pre-configure text options or allow users to enter their own
      Download print-ready PDFs or send to your printer of choice
      Benefits:
      Co-brand and localize materials within brand guidelines
      Create quality ads without design expertise or specialized tools
      Automate repetitive graphic design processes
      Extend corporate campaigns by repurposing existing assets
      Increase Return on Marketing Investments (ROMI)
    • Web Services Integration
      Integrate technologies that complement DAM:
      Enable multiple systems to work together
      Simplify workflow with a single point of entry
      Streamline with a seamless integrated workflow
      Leverage core competencies of multiple software applications
      Empower marketing and creative teams with minimal IT support
      Accomplish departmental and organizational objectives
    • Call: 800-444-2828
      Visit: http://www.Widen.com
      For more info: