reputation advocate


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Online Reputation Management is not an event. For many individuals or business owners, attention is first drawn to online reputation management because derogatory content has been discovered by a client or a well-meaning friend. Those who inquire are acting primarily on the initial shame, embarrassment and disgust they experience the first time a search is done and the online slander viewed. The two most common concerns we hear from prospective clients are, How long will it take to get rid of this? and How much will it cost? These questions are understandable since, prior to becoming aware of the negative postings, most businesses and individuals seldom consider their online reputation management.

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reputation advocate

  1. 1. Home About Us What We Do Helpful Tips Blog Media Violated Online Contact 888-229-0746 What You Need to Know What Makes Us Different Filing a rebuttal will validate the slander Family-owned and always accessible Get Help Now. You must own your own real estate Limit the number of clients we accept Request your free consultation. Stay aware! Sign up for free alerts           >> Quality valued over "instant" results           >> NAME Can You Fix My Problem? How Does It Work? EMAIL ADDRESS Even if what you see is wrong, its probably not We create high quality content and sites that illegal. Well help you get your life back–in fact, will overtake the negatives and be found when we tell you what you need to know even if you your name is searched. You approve content decide not to hire us. before it is posted online. PHONE Can I Afford It? How Long Will It Take? SUBMIT Reputation Advocate allows you to pay over time Movement on page one can happen within days as results accumulate, and you control the of approving content. But each site reacts We promise to never sell your information to process. A better question might be, “how can I differently, so lasting results for some anyone. View our Privacy Policy. afford not to do it?” complaints may take several months.             FIND REPUTATION ADVOCATE ONLINE. Have you been VIOLATED online? Call 888-229-0746 for a FREE consultation. Bad search results from websites like these? Reputation Advocate can help. Newspaper Articles Court Documents Legal Documents Government Sites Social Sites Wiki Sites Complaint Sites Blogs Forums Mug Shots REMOVE SUPPRESS PROTECT Some slander can be completely removed from the Even information that has followed you around for Reputation Advocate offers proactive monitoring and Internet, if it violates website guidelines or is illegal years can be suppressed so that it is not easily management services to safeguard your online content. found. reputation. Websites have published Terms and Conditions under Litigation, legal actions, negative TV and newspaper Protection against false accusations and the ongoing which they operate, and violations of these guidelines reports, mug shots and bad reviews can all be need to address negative reviews, slander and could be grounds for a takedown demand letter to be addressed successfully. Your online reputation can be complaints may require a reputation management served. This may offer an opportunity to have negative repaired by building online assets that you own and company such as Reputation Advocate. Well remain posts removed from Google search results and more that present you fairly and honestly. Retaining vigilant, continuing to identify and remove negative quickly regain your online reputation. To have your Reputation Advocate empowers you to regain your information about you or your company. We provide the project evaluated, request a consultation with an privacy, character and professional credibility. Reclaim services you need when you need them, no long term Advocate now. your reputation now. agreement required.Generated with Page 1 / 4
  2. 2. Online Reputation Management Search Engine Reputation Management Online Reputation Management is not an event. For many individuals or A few years ago, casual dinner table conversation would not have business owners, attention is first drawn to online reputation included the topic of search engine reputation management (SERM). management because derogatory content has been discovered by a Fast forward to almost any social gathering today, and terms like “Just client or a well-meaning friend. Those who inquire are acting primarily Google it” are bound to be heard. Often, the results presented when a on the initial shame, embarrassment and disgust they experience the personal online search is done can be embarrassing, shaming and first time a search is done and the online slander viewed. The two most infuriating. Search engine reputation results are front and center for common concerns we hear from prospective clients are, How long will it millions of Americans, yet few seem to know what might be done about take to get rid of this? and How much will it cost? These questions are them. Retaining the services of a reputation management firm like understandable since, prior to becoming aware of the negative postings, Reputation Advocate is not always an immediate option. However, there most businesses and individuals seldom consider their online reputation are some practical steps that can be taken if you are concerned about management. your online reputation. As it’s difficult to understand the ramifications of online reputation 1. The first step for any individual, professional or business is to have management without context, the answers to these questions may make the courage to actually see what content is in place and what it says. little sense. We find it helpful to set these questions aside and begin by Search engine reputation management is not so much about orienting the conversation toward better defining the need and effort constricting all information about you as it is about presenting you fairly required to create solid online reputation management. and honestly. If your search results are accomplishing this, then there is much less to worry about. As mentioned above, successful online reputation management is not 2. Another pro-active effort to be made when addressing online search an “out-of-the-box solution.” One size does not fit all and almost every engine results is to secure the websites that are most closely associated online reputation management situation is different. Beginning to with your name or business. Online reputation projects will always manage online reputation for one’s self or company starts with having benefit if you own “your” sites on Facebook, Linkedin and Twitter. Once the courage to do a comprehensive search, and by comprehensive, we secured by you, there is no obligation to populate them with specific mean by searching for all forms of your name. Comprehensive online personal details. Just controlling them may be enough. reputation management requires that consideration be given not only to 3. Search engine efforts should also focus on participating in the one’s common name but also to the respective formal name and any conversation about how you are known online. Claim general designations earned. As an example, comprehensive online reputation information sites and review the information already provided for management strategies will look at the search results for “BILL SMITH”  accuracy. If errors are found, follow the website’s process for correcting in this way: your information. Your online reputation is dependent on the information already indexing for your name. • Bill Smith 4. Remember that building a positive online identity through search • William Smith engine reputation management is not a single event but a process • Bill Q Smith developed and implemented over time. Do not react to slander suddenly • Bill Quincy Smith discovered. Take your time and build a framework for your online identity. By making a consistent effort over time, your search engine The combination of these search results will reveal different websites, project will not become overwhelming. content and findings. Your full legal name will have been used on legal 5. Content for the sites that you establish is what validates both your documents, while other name references may reflect other ways you are sites and your relevance to the search engine. Writing original content more commonly known. Online reputation management should build a about nearly any subject will put a firm footing underneath your search framework that addresses each of these names. When academic and engine reputation management efforts. other accreditations are involved even more research is encouraged. 6. Finally, make sure to set up free monitoring services offered by both Google and Yahoo. Your search engine project can be easily tracked In order to address any offensive content discovered there are several through these services and should new content become available initial steps to be taken. Comprehensive online reputation management relating to your online reputation, you can be notified by either email or will include a review of the Terms and Conditions posted on most text about the posting almost immediately. websites. If negative content is posted on a website that discloses its terms and conditions for operating, relief may be very straightforward. If By evaluating and then monitoring your search engine management the negative content in question violates a site’s own guidelines, then a efforts, you will be aware of both what is found currently when a search simple request for removal may provide the solution. Never discard the is done and what needs to be done in order to fortify your online possibility of a direct answer to your problem. However, when it comes to identity. People from all walks of life have become aware of the need for most issues relating to online exposure such a solution may not be that a solid, transparent online reputation, and following the simple steps easy, and that’s when Reputation Advocate can suggest an online provided above will provide a solid beginning to your process.Generated with Page 2 / 4
  3. 3. reputation defense strategy to anticipate this reality. There are also a number of other tools that can be utilized in order to build a professional Should you determine that a more comprehensive approach be online reputation management approach. required, Reputation Advocate offers a full range of services to establish, defend and protect your online reputation. Call 888-229-9746 Another preliminary action to be taken when structuring an online to speak with an advocate today. reputation management project is to own your real estate. In today’s digital culture, real estate is defined by the digital properties that   represent your name, your digital identity. Securing these addresses insures that someone else will not purloin your online identity. Initial focus should be given to the actual website addresses, or URLs, that correlate with your name. By visiting a site such as and searching for, you will immediately be able to discern if another party owns your name as a website address. If not, this opportunity to purchase your name as a .com, .net or .org should be taken. Online reputation management is heavily influenced by the ability to match a search query directly to an exact source. Regarding our example above, online reputation management tactics would include buying the URLs: • • • We would also encourage you to purchase the corresponding .net, .org , .biz and .co addresses. In fact, in this singular example there may be the ability to purchase up to 15 URLs that could be used for online reputation management. The annual cost for such a purchase might be $125 to $150, and from the perspective of online reputation management the purchases might be considered digital liability insurance. Not controlling your name limits the options available to you should a rigorous approach to defense be required. Basic online reputation management will also require that you secure the search term (your name, company name, brand) on social sites. By claiming your search term/name on sites such as Facebook, Twitter and Linkedin, online reputation management efforts will be maximized. This does not mean that these sites, once claimed, must be actively managed. (We will speak to this issue later as we cover additional tactics for online reputation management.) A final resource that can be utilized in assembling an online reputation management project is to claim your identity on free blog sites such as Wordpress and Blogger. You can think of blogs as an online platform for advertising, promotion, education and expression. Once the above steps have been accomplished, your online reputation management project can move forward. But while basic sites build the simple structure needed, the process of securing your online reputation management requires a final cornerstone – content. The sites above, once secured, provide digital assets that will offer additional references for the search term(s) for which you are structuring the effort. However, content is the catalyst that delivers clear, honest transparent information about you, your business, brand and vocation. Without quality content, the sites built as part of an online reputation management project will not have a strong page rank. The recent revisions to search engine algorithms underscore the necessity that content be original. Duplicated or “spun” content will be devalued quickly and if you post such content on your sites they may actually be penalized in search results. After considering the initial steps above, you may conclude that this requires more effort than you have time to commit. But building an online defense through online reputation management is a critical component of success. Individuals, businesses, brands and professionals are all dependent on search results. For many who find themselves in need of such efforts, Reputation Advocate providesGenerated with Page 3 / 4
  4. 4. comprehensive online reputation management services. For more information about how we can assist you with online reputation management, call 888-229-0746.   Latest from the Blog Company Information Recent Pages Tweet Clive Baby! About Reputation Advocate Corporate Reputation Management What Chance Do We Have? About Steven Wyer Digital Reputation Why Does Online Reputation Free Consultation Work Cost So Much? False Accusations Press and Media Reputation Advocate Offers Not Internet Reputation Repair One, But Three 100% Guarantees Privacy Policy Online Public Relations How Social Media Shapes Our Site Map Memories Online Reputation Repair Terms and Conditions Reputation Advocate Looks at the Remove Complaints Board United Nations and Global Internet Control Violated Online : The Book Remove Online Slander Reputation Advocate Looks at What You Can Do Google’s “Safe” Image Search Remove Ripoff Report Upcoming Changes to Facebook’s Privacy Controls © 2013 Reputation Advocate Inc. All Rights Reserved | 436 Main St., Suite 200, Franklin, TN 37064 | Toll free 888. 229. 0746 | Facsimile 877. 288. 5246Generated with Page 4 / 4