Online Reputation Management is not an event. For many individuals or business owners, attention is first drawn to online reputation management because derogatory content has been discovered by a client or a well-meaning friend. Those who inquire are acting primarily on the initial shame, embarrassment and disgust they experience the first time a search is done and the online slander viewed. The two most common concerns we hear from prospective clients are, How long will it take to get rid of this? and How much will it cost? These questions are understandable since, prior to becoming aware of the negative postings, most businesses and individuals seldom consider their online reputation management.