Modern Day Pamphleteering Steve Wickham • WickwoodOnline.com

Modern Day Pamphleteering (Marketing) Steve Wickham • WickwoodOnline.com

Tip: Go to where people are, and bring them to where you are. Steve Wickham • WickwoodOnline.com

Belief: If you can conceive it, and believe it, you can achieve it. Steve Wickham • WickwoodOnline.com

Steve Wickham • WickwoodOnline.com Introduction - Inspiration Modern Day Pamphleteering (Marketing Peace & Sustainability) History Common Sense by Thomas Paine Ben Franklin The American Revolution

Modern Day Pamphleteering

(Marketing Peace & Sustainability)

History

Common Sense by Thomas Paine

Ben Franklin

The American Revolution

Steve Wickham • WickwoodOnline.com Introduction - About Me Formally Studied Chemistry at Ithaca College and U.C. Berkeley Started by own business while at Berkeley to get out of chemistry Currently work from my home as an Internet Marketer and Consultant Got involved in activism after watching the movie Loose Change

Formally Studied Chemistry at Ithaca College and U.C. Berkeley

Started by own business while at Berkeley to get out of chemistry

Currently work from my home as an Internet Marketer and Consultant

Got involved in activism after watching the movie Loose Change

Steve Wickham • WickwoodOnline.com Modern Day Pamphleteering Computers Internet Cameras Video Phones Copy Machines Books e-Books TV Cable Access CurrentTV Radio Conventional Internet

Computers

Internet

Cameras

Video

Phones

Copy Machines

Books

e-Books

TV

Cable Access

CurrentTV

Radio

Conventional

Internet

Steve Wickham • WickwoodOnline.com Recommendations Highly Recommended Books Cracking The Code Last Hours of Ancient Sunlight by Thom Hartmann Cradle to Cradle By William McDonough & Michael Braungart Stirring It Up By Gary Hirshberg For Dummies, For Idiots, Guerilla Marketing, etc.

Highly Recommended Books

Cracking The Code

Last Hours of Ancient Sunlight by Thom Hartmann

Cradle to Cradle By William McDonough & Michael Braungart

Stirring It Up By Gary Hirshberg

For Dummies, For Idiots, Guerilla Marketing, etc.

Steve Wickham • WickwoodOnline.com Recommendations Browser (Be sure to turn your cookies and javascript on!) Flock Firefox Internet Explorer 7 (only when you have to) Computer Macs (No Dells!) Software Use Open Source whenever possible

Browser (Be sure to turn your cookies and javascript on!)

Flock

Firefox

Internet Explorer 7 (only when you have to)

Computer

Macs (No Dells!)

Software

Use Open Source whenever possible

Steve Wickham • WickwoodOnline.com Flyers - Tips Hot-Pockets

Hot-Pockets

Steve Wickham • WickwoodOnline.com Flyers - Tips Hot-Pockets Pull-Tabs 1/4 Sheet

Hot-Pockets

Pull-Tabs

1/4 Sheet

Steve Wickham • WickwoodOnline.com Flyers - Tips Hot-Pockets Pull-Tabs 1/4 Sheet 1/2 Sheet

Hot-Pockets

Pull-Tabs

1/4 Sheet

1/2 Sheet

Steve Wickham • WickwoodOnline.com Flyers - Tips Hot-Pockets Pull-Tabs 1/4 Sheet 1/2 Sheet Full Sheet Posters Lamination

Hot-Pockets

Pull-Tabs

1/4 Sheet

1/2 Sheet

Full Sheet

Posters

Lamination

Steve Wickham • WickwoodOnline.com Flyers - Creation Desk Top Publishing Adobe PageMaker Adobe InDesign Scribus (OS) www.scribus.net Word Processing MS Word Google Docs Open Office (OS) www.OpenOffice.org

Desk Top Publishing

Adobe PageMaker

Adobe InDesign

Scribus (OS)

www.scribus.net

Word Processing

MS Word

Google Docs

Open Office (OS)

www.OpenOffice.org

Steve Wickham • WickwoodOnline.com Flyers - Creation Distribute in PDF files Portable Document Format Need Full Version of Adobe Acrobat to Edit Mac Print PDF PC use PDF995 download at www.PDF995.com

Distribute in PDF files

Portable Document Format

Need Full Version of Adobe Acrobat to Edit

Mac Print PDF

PC use PDF995

download at www.PDF995.com

Steve Wickham • WickwoodOnline.com Going to a Website You don’t need the http:// You don’t need the www. (most of the time) You DO need to put in everything else The domain part of a URL is CaSe InSenSitive, but nothing else is E-mail addresses are also CaSe InSenSitive

You don’t need the http://

You don’t need the www.

(most of the time)

You DO need to put in everything else

The domain part of a URL is CaSe InSenSitive, but nothing else is

E-mail addresses are also CaSe InSenSitive

Steve Wickham • WickwoodOnline.com Tips Example: subdomain.domain-name Guilderland.Neighbors4Peace.org http://www.neighbors4peace.org/world/us/ny/capital_district/guilderland/

Example:

subdomain.domain-name

Guilderland.Neighbors4Peace.org

http://www.neighbors4peace.org/world/us/ny/capital_district/guilderland/

Steve Wickham • WickwoodOnline.com Type of Marketing Branding Direct Response Relationship

Branding

Direct Response

Relationship

Steve Wickham • WickwoodOnline.com Anatomy of an Ad Headline Benefit/Feature (WIIFM) Call to Action These elements will be needed in almost everything you put out to the public

Headline

Benefit/Feature (WIIFM)

Call to Action

These elements will be needed in almost everything you put out to the public

Steve Wickham • WickwoodOnline.com Social Media The Internet Web 2.0 Faster Growth than any other trend, ever! Faster than TVs entering the home Faster than People buying computers themselves

The Internet Web 2.0

Faster Growth than any other trend, ever!

Faster than TVs entering the home

Faster than People buying computers themselves

Steve Wickham • WickwoodOnline.com Flock Browser The web browser for Social Media! Based on Firefox Free and Open Source Helps you manage your Social Media, as well as browse the web.

The web browser for Social Media!

Based on Firefox

Free and Open Source

Helps you manage your Social Media, as well as browse the web.

Steve Wickham • WickwoodOnline.com Social Networking Sites Focus Connecting with old and new friends Sharing with like-minded people in groups Huge traffic Becoming “the Internet” for many people

Focus

Connecting with old and new friends

Sharing with like-minded people in groups

Huge traffic

Becoming “the Internet” for many people

Steve Wickham • WickwoodOnline.com Facebook.com Huge Community, recently opened up beyond the college community We’ll come back to Facebook and do some live exploring

Huge Community, recently opened up beyond the college community

We’ll come back to Facebook and do some live exploring

Steve Wickham • WickwoodOnline.com MySpace.com Bigger than Facebook, but probably not for long Many of the same elements as Facebook

Bigger than Facebook, but probably not for long

Many of the same elements as Facebook

Steve Wickham • WickwoodOnline.com LinkedIn.com Devoted to business focus Helping people network their business contacts for: leads getting a job consulting etc.

Devoted to business focus

Helping people network their business contacts for:

leads

getting a job

consulting

etc.

Steve Wickham • WickwoodOnline.com Social Bookmarking Sites Focus Simple way to record Your Favorites online See the websites chosen by others Drive group-think Tagging, “folksonomy”

Focus

Simple way to record Your Favorites online

See the websites chosen by others

Drive group-think

Tagging, “folksonomy”

Steve Wickham • WickwoodOnline.com Digg.com Digg an article or a page The more people who “Digg” a page, the more likely it will be promoted to the front page of Digg (and other search engines, too!) The Digg Effect

Digg an article or a page

The more people who “Digg” a page, the more likely it will be promoted to the front page of Digg (and other search engines, too!)

The Digg Effect

Steve Wickham • WickwoodOnline.com Technorati.com Search Engine for Blogs When a person posts to a blog, it can “ping” Technorati and tell the search engine that there is new information to be indexed

Search Engine for Blogs

When a person posts to a blog, it can “ping” Technorati and tell the search engine that there is new information to be indexed

Steve Wickham • WickwoodOnline.com Del.icio.us Early social bookmarking tool Allows people to see what others are bookmarking and what’s popular Drives new trends, awareness, and group-think

Early social bookmarking tool

Allows people to see what others are bookmarking and what’s popular

Drives new trends, awareness, and group-think

Steve Wickham • WickwoodOnline.com Reddit.com Very similar to the others Focuses on what’s new and popular online Learns what you like as you vote on links and submit your own

Very similar to the others

Focuses on what’s new and popular online

Learns what you like as you vote on links and submit your own

Steve Wickham • WickwoodOnline.com StumbleUpon.com Gives you a toolbar where you can rate pages with a Thumbs Up or Thumbs Down Provides a button that allows you to be served up a random page based on your interests that many people have given Thumbs Up to

Gives you a toolbar where you can rate pages with a Thumbs Up or Thumbs Down

Provides a button that allows you to be served up a random page based on your interests that many people have given Thumbs Up to

Steve Wickham • WickwoodOnline.com Content-Sharing Sites Focus Gather user-generated content Share your knowledge/thoughts with others Considered viable source by many

Focus

Gather user-generated content

Share your knowledge/thoughts with others

Considered viable source by many

Steve Wickham • WickwoodOnline.com Wikipedia.org The Grand Master of them all WikiLeaks.la

The Grand Master of them all

WikiLeaks.la

Steve Wickham • WickwoodOnline.com HubPages.com Allows you to build a webpage called a “HubPage” around your interests They will share the profits with you for the advertising on your page

Allows you to build a webpage called a “HubPage” around your interests

They will share the profits with you for the advertising on your page

Steve Wickham • WickwoodOnline.com Sqidoo.com Similar to HubPages, but allows you to build a webpage called a “lens”

Similar to HubPages, but allows you to build a webpage called a “lens”

Steve Wickham • WickwoodOnline.com Gather.com 100’s of user-generated articles Great place to write your “opinion articles”

100’s of user-generated articles

Great place to write your “opinion articles”

Steve Wickham • WickwoodOnline.com Flickr.com One of the photo-sharing sites Allows you to post your photos and share them with the world Huge Audiences and growing every day

One of the photo-sharing sites

Allows you to post your photos and share them with the world

Huge Audiences

and growing every day

Steve Wickham • WickwoodOnline.com Twitter.com Allows you to put in up to 140 characters about whatever you’re doing Has tools that will then publish this information to your Facebook or other pages Even can send your “twitter” as text message to your friend’s cell phones

Allows you to put in up to 140 characters about whatever you’re doing

Has tools that will then publish this information to your Facebook or other pages

Even can send your “twitter” as text message to your friend’s cell phones

Steve Wickham • WickwoodOnline.com YouTube.com Focus Gather and show user-generated video Hugely popular – replacing television for some Most content is entertaining, but how-to videos are growing rapidly Allows you and others to put videos on other websites

Focus

Gather and show user-generated video

Hugely popular – replacing television for some

Most content is entertaining, but how-to videos are growing rapidly

Allows you and others to put videos on other websites

Steve Wickham • WickwoodOnline.com Urth.TV Video Sharing Site focused on Environmental Issues Owned by my Sister and Husband’s company

Video Sharing Site focused on Environmental Issues

Owned by my Sister and Husband’s company

Steve Wickham • WickwoodOnline.com GreenMaven.com Another site owned by my Sister and Husband’s company Search Engine for finding all things “Green”

Another site owned by my Sister and Husband’s company

Search Engine for finding all things “Green”

Steve Wickham • WickwoodOnline.com Blogging and Podcasting Blog = Web + Log Focus Ease of use – quick and easy posting “ Normal people” can easily communicate through the web Bloggers are developing audiences and influencing purchasing and other opinions The Pentagon is worried about Bloggers

Blog = Web + Log

Focus

Ease of use – quick and easy posting

“ Normal people” can easily communicate through the web

Bloggers are developing audiences and influencing purchasing and other opinions

The Pentagon is worried about Bloggers

Steve Wickham • WickwoodOnline.com Blogging and Podcasting DailyKos.com Started by Markos Moulitsas As a veteran, Moulitsas was offended that the freedoms he pledged his life for were so carelessly being tossed aside by the reckless and destructive Republican administration. BradBlog.com Started by Brad Friedman Brad is an investigative citizen journalist/blogger, political commentator and broadcaster.

DailyKos.com

Started by Markos Moulitsas

As a veteran, Moulitsas was offended that the freedoms he pledged his life for were so carelessly being tossed aside by the reckless and destructive Republican administration.

BradBlog.com

Started by Brad Friedman

Brad is an investigative citizen journalist/blogger, political commentator and broadcaster.

Steve Wickham • WickwoodOnline.com Mobile Tools Focus Making participatory media mobile Instant access Fully emergent Dozens of new ways to interact with your cell coming online Right now, subsets of the media shown here Allow you to publish to your blog from your cell phone

Focus

Making participatory media mobile

Instant access

Fully emergent

Dozens of new ways to interact with your cell coming online

Right now, subsets of the media shown here

Allow you to publish to your blog from your cell phone

Steve Wickham • WickwoodOnline.com Exploring Facebook

Steve Wickham • WickwoodOnline.com Thank You Don’t Beat Yourself Up! There are plenty of others who will do that for you. LOL Don’t Get Overwhelmed! :-o Just do something everyday. Don’t “Should” On Yourself! ;-) Just focus on one thing at a time, doing first things first.

Don’t Beat Yourself Up!

There are plenty of others who will do that for you. LOL

Don’t Get Overwhelmed! :-o

Just do something everyday.

Don’t “Should” On Yourself! ;-)

Just focus on one thing at a time, doing first things first.

Common Sense Download printable and audio versions from www.Neighbors4Peace.org/books/Common_Sense Steve Wickham • WickwoodOnline.com