Market Focus: Brazilian Opportunities for Publishers
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Market Focus: Brazilian Opportunities for Publishers

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This presentation will focus on the last developments of the Brazilian society, economy and education, showing the great opportunities Brazil has to offer. Numbers from the Brazilian publishing market ...

This presentation will focus on the last developments of the Brazilian society, economy and education, showing the great opportunities Brazil has to offer. Numbers from the Brazilian publishing market will be shared, as well as specifics of the book market in Brazil. The goal is to bring the public to a full understanding of the Brazilian book industry's characteristics, size and opportunities.

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    Market Focus: Brazilian Opportunities for Publishers Market Focus: Brazilian Opportunities for Publishers Presentation Transcript

    •   734  publishing  houses    Of  these,  498  launched   at  least  5  :tles  and   printed  at  least  5,000   copies  per  year  (Unesco   Standard)  
    •   2,980  bookshops    75%  in  the  Southeastern   and  Southern  regions  of   the  country  
    • North  3%   Northeast   12%   Central  West   6%   D.F.   4%   Southeast   56%   South   19%  
    •   Founded  in  1946,  represents  over  650   members    from  all  over  Brazil     CBL  is  an  en:ty  that  represents  the  interests  of  the   publishing  industry:   •  Publishers   •  Distributors   •  Booksellers   •  Retail  bookstores  
    •   Investment: US$ 15.760 million   Public: 753.866 visitors   Total area: 60,000 m2 - 480 exhibitors  1,180 authors, 18 international ones  1,829 book releases  12,010 people participated in cultural activities in the main pillars
    • Each visitor bought 5.2booksAnd spent on average US$ 47,08
    • 54  years  recognizing  the  best  talent  in  Brazilian  literature   2,242  par:cipa:ng  :tles  in  2012  
    •   A  PARTNERSHIP     STRATEGIC   OF  THE  CBL  &   PLANNING   APEX-­‐BRASIL     MARKET   INTELLIGENCE     TEACHING       PUBLISHERS   HOW  TO  SELL   RIGHTS  
    •    Frankfurt     Bologna     Paris  Cook  Book       Guadalajara     ALA  –  American  Library   Associa:on    Bogotá      Buenos  Aires  
    •   Brazilians  are  reading  more.  The  number  of  copies  sold   in  2011  increased  9.8%  (market  sales)  and  13.7%  (total   market  sales  +  sales  to  the  government)    The  Brazilian  publishing  industry  grew  by  7,36%  in   2011    The  average  sales  price  dropped  by  0,1%  (market  &   government)  
    • Level A (turnover less than R$ 1 17 million) 75 Level B (turnover from R$1 million to R 29 $10 million) Level C (turnover from R$10 million to R$50 million) 58 Level D (turnover over R$ 50 millon) Source: III Profiles of Reading in Brazil
    • US$ 1.6 billion US$ 1.9 billion Market Size ‒ 2010 Survey Market Size ‒ 2011 Survey Source: III Profiles of Reading in Brazil
    • US$ 2.3 billion US$ 2.1 billion Market Size ‒ 2010 Survey Market Size ‒ 2011 Survey Source: III Profiles of Reading in Brazil
    • Program   Responsible  En:ty   Quan:ty   PNLD   Na6onal  Program  for   Federal  Government   170  million  copies   Textbooks  (elementary  and   Ministry  of  Educa6on   high  school)   PNBE   Federal  Government   Na6onal  Program  for   Ministry  of  Educa6on   10  million  reading  copies   School  Libraries   Programa  Minha  Biblioteca   1  million  books  of  childrens   “My  Personal  Librarie   Program”     City  of  São  Paulo   literature  each  year  since   2007  Source: FIPE 2011
    • Turnover  (US$)   Copies   Market   1,698,806,016.00   283,984,382   Government          564,110,080.00   185,484,459   TOTAL   2,262,916,096.00   469,468,841    Source: FIPE 2011
    • 2.000.000   1.9   1.800.000   1.6   1.600.000   1.400.000   1.3   1.3   1.200.000   1.0   1.000.000   copies  produced   Invoicing     800.000   600.000   492.000   499.000   401.000   400.000   351.000   340.000   200.000   0   2007   2008   2009   2010   2011  Source: FIPE 2011
    • Produc:on   Titles   Copies   1st  Edi6ons   20.406   90.112.709   Reprints   37.787   409.683.579   Total   58.193   499.796.288  Source: FIPE 2011
    • Subsector Titles Copies Textbooks 14.812 258.590.064 General Works 23.248 107.922.142 Religious 8.156 96.682.262 STM 11.976 36.601.820 TOTAL 58.192 499.796.288Source: FIPE 2011
    • 700.000.000  600.000.000   585.735.502   530.743.421   543.025.065   523.366.187   493.209.888   500.646.124  500.000.000   478.601.816   439.296.830   445.199.955  400.000.000   362.172.735   CTP   350.864.258   Textbooks   308.462.355   316.359.372   Religious  300.000.000   General  Works   243.498.626   232.501.090   228.908.443   204.773.214   196.527.996  200.000.000   158.228.275   134.553.645  100.000.000   0   2007   2008   2009   2010   2011   Source: FIPE 2011
    • Channels   Copies   %   Bookshops   127.503.157   44,9   Distributors   66.759.729   23,5   Direct  Sales  (door-­‐to-­‐door)   25.757.384   9,1   Churches  and  Temples   11.444.572   4,0   Supermarkets   6.815.626   2,4   Kiosks/Newstands   6.276.056   2,2   Schools   3.776.993   1,3  1  .Sales  made  through  bookshop  websites  are  included  in  Bookshops.    This  item  refers  to  internet  sales  made  directly  by  publishers  through  their  own  websites.  
    • Channels   Copies   %   Companies   2.470.665   0,9   Internet  (1)     1.334.728   0,5  Direct  Marke6ng  and  Book  Clubs   1.050.743   0,4   Special  Sales  with  Newspapers   482.774   0,2   Private  Libraries   204.627   0,1   Others   30.107.327   10,6   Total   283.984.382   100.00  
    •   4  books    per  person/year  
    • Number  of  books  read  per  year     15,0     13,0     Spain  -­‐  10.3     11,0     Number  of  books   Portugal  -­‐  8.5     9,0     Chile  -­‐  5.4     7,0     Argen:na  -­‐  4.6     Brazil  -­‐  4.0     5,0     Mexico  -­‐  2.9     Colombia  -­‐  2.2     3,0     1,0     (1,0)   0   1   2   3   4   5   6   7   8  Source: Statistics department of the CERLALC (Regional Center for Book Promotion for Latin America and the Caribbean).
    • 80   71,9   70   66,5   60   50   40   30   26   20   10   0   2000 2007 2011Source: III Profiles of Reading in Brazil
    • re   :on     •  6.9  million  we•  55%  of  the  popula reading  the   was  surveyed  (95.6   Bible   million  people)   •  They  read  at  least  1   •  1/3  said  they   book    in  the  3   read  frequently   months  preceding   the  survey   ast   •  81%  read  at  le   •  47%  read  boo ks   1  book  during  the ol   current  year   required  by  scho
    • In  %   60   53   50   48   47   47   40   30   30   24   23   20   12   11   10   4   2   0   Magazine   Newspapers   Books   Books   Comic  books   Textbooks   Text  on  the   Text  at  work   Technical   Digital  books  Audio  books   required  for   internet   books   school  (30%   academic;   17%   literature)  Source: III Profiles of Reading in Brazil
    • In  %   70   65   60   50   40   30   20   18   11   10   7   7   6   6   6   5   5   4   3   2   0  Source: III Profiles of Reading in Brazil
    • 52% 48% In  %   Have  heard  of   49% 51% 45%   30  %   Never  heard  of,  but   would  like  to  know   more  about   25%   Never  heard  of   Non- Students studentsSource: III Profiles of Reading in Brazil
    • In  %   Printed  books  will  never   disappear  (they  will  con:nue   to  be  published)   17%   Printed  books  will  con:nue   but  in  smaller  edi:ons  /   number  of  copies)   7%   Printed  books  will  no  longer  be   52%   published,  it  is  a  ques:on  of   7%   :me   Digital  books  will  always  be  for   a  few  interested  people   17%   No  response  Source: III Profiles of Reading in Brazil
    • CBL-camaradolivro@cbl_oficial