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Women's Resource Centre - our social media journey
 

Women's Resource Centre - our social media journey

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Presentation given to LVSC's Cascade network about the Women's Resource Centre's journey into social media.

Presentation given to LVSC's Cascade network about the Women's Resource Centre's journey into social media.

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  • 1164 followers
  • 145 fans (600 members of the group)
  • Talk a bit about what we use each for?
  • I’ve really just scraped the surface here, to try to give you an insight into our journey. I’m happy to take question and have discussions on anything I’ve mentioned so far, or anything else people want to talk about - I’ve just jotted down some other topics here.
  • I’ve really just scraped the surface here, to try to give you an insight into our journey. I’m happy to take question and have discussions on anything I’ve mentioned so far, or anything else people want to talk about - I’ve just jotted down some other topics here. If it’s OK with you, we’ll take a brief break, then come back with questions and some small group work

Women's Resource Centre - our social media journey Women's Resource Centre - our social media journey Presentation Transcript

  • Women’s Resource Centre Our journey into social media
  • First steps…
  • First steps…
    • CharityComms
    • www.charitycomms.org.uk
    • Rachel Beer
    • www.hellobeautifulworld.com
    • Her presentation
    • http://bit.ly/11Jz8b
  • http://www. facebook .com/group. php ? gid=2451312346
  •  
  • Listening & learning
    • Set up personal profile on Twitter ( http://twitter.com/leahmouse )
    • Joined online community the Charity Place ( http://thecharityplace.ning.com )
      • Experiment ‘in private’ without (much) risk to WRC
      • Listen & find out how other people use it (etiquette & good ideas)
      • make peer contacts (other people working in charity communications and using social media)
  • Strategic fit
    • WRC’s strategic goals 2009-2013
    • Promoting solidarity in a competitive world
    • Advocating for the women’s sector
    • Building the capacity of the women’s sector
    • Demonstrating leadership with grassroots integrity
    • Improving WRC’s national reach
    • Achieving financial independence and stability for WRC
  • Other drivers
    • It allows us to communicate with our members, supporters and peers in a more responsive way (engagement).
    • Establish our brand and reputation, by extending them into new platforms.
    • Extra tools to make all our work more effective, e.g. conferences, capacitybuilding, research, campaigning.
    • So… where are we now?
  • Twitter
    • twitter.com/whywomen
    • raising profile
    • reaching new audiences
    • encouraging debate and support around issues
    • networking women’s organisations and supporters
  • Facebook
    • facebook.com/ whywomen
    • quite new
    • campaigning
    • news
    • engagement
    • Moving from ‘group’ to ‘Page’
  • Flickr
    • flickr.com/whywomen
    • pictures from events, training, fundraising etc
    • visual representation of our work and the women we work with
    • Good place to find images for newsletters etc
  • Where else?
    • Blog
      • http://womensresourcecentre.blogspot.com/
    • LinkedIn
      • http://www.linkedin.com/companies/women’s-resource-centre
    • YouTube
      • http://www.youtube.com/whywomenwrc
    • Delicious
      • http://delicious.com/whywomen
  • The Women’s Cafe
    • Online network (online community) for the women’s voluntary and community sector
      • http://thewomenscafe.ning.com
    • Private beta launch (pilot stage)
    • Uses (free) Ning platform
    • Main aims:
      • Networking women’s organisations
      • Peer support and advice
    • Similar to NAVCA’s navcaboodle ( www.navcaboodle.org.uk )
  • Hints and tips
        • be bold but not reckless
        • you don’t have to be perfect but you must be human
        • experiment
        • learn from other people
        • don’t think of it as just shiny new toys – it’s a whole new way of communicating
        • Know yourself
          • Be clear about your identity, your messages, your voice
        • Know your audiences
          • Who are you trying to connect with
          • What are they interested in
          • Where are they?
  • What can you do tomorrow?
    • Investigate different social media platforms as an individual (join Twitter, Facebook, LinkedIn, navcaboodle etc)
    • Set up organisational profiles on some of these (basic info, point to your main website, claim your spot so unauthorised people don’t)
    • Start internal conversations
  • CVSs & social media
    • http://www.slideshare.net/ictchampions/navca-twitter
    • @AdurVA - Adur Voluntary Action
    • @bassetlawcvs - Bassetlaw CVS
    • @bvsc - BVSC (Birmingham)
    • @voscur - VOSCUR (Bristol)
    • @clbromley - Community Links Bromley
    • @Doncaster_CVS - Doncaster CVS
    • @hvastuff - Hastings Voluntary Action
    • @vamanchester - Voluntary Action Manchester
    • @mertonconnected - Merton VSC
    • @southlincscvs - South Lincolnshire CVS
    • @t3sc - Tameside 3rd Sector Coalition
    • @warringtoncvs - Warrington CVS
  • Other issues
    • time, resources
    • policies
    • who is responsible?
    • getting internal buy-in
    • maintaining it
    • who has permission to speak, post etc?
    • openness, transparency, making mistakes
    • organisational identity and voice
    • how useful is it really?
  • Thanks and other help
    • Leah Williams
    • [email_address]
    • twitter.com/leahmouse
    • 020 7324 3040
    • NFP Tweetup
    • www.nfptweetup.org.uk
    • Paul Webster (NAVCA)
    • twitter.com/watfordgap
    • http://watfordgap.wordpress.com/