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Logo Design
Logo Design
Logo Design
Logo Design
Logo Design
Logo Design
Logo Design
Logo Design
Logo Design
Logo Design
Logo Design
Logo Design
Logo Design
Logo Design
Logo Design
Logo Design
Logo Design
Logo Design
Logo Design
Logo Design
Logo Design
Logo Design
Logo Design
Logo Design
Logo Design
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Logo Design

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Presentation on the fundamentals of logo design. Prepared for my DES 242 class at Stevens-Henager.

Presentation on the fundamentals of logo design. Prepared for my DES 242 class at Stevens-Henager.

Published in: Technology, Business, Design
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  • I think the best logo design is Mc donalds as it consists of some creativity in it and other brands also have the good but this one is the best. I got some concepts by your presentations to design my own logo. Please check more logos here http://www.craftive.com/logo-design/custom-logos.asp
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  • http://bit.ly/19zAics
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  • Transcript

    • 1. LOGO DESIGN Jake Spurlock - whyisjake@gmail.com
    • 2. LOGO: A distinctive symbol of a company, object, publication, person service or idea.
    • 3. MARK A recognizable symbol used to indicate ownership or origin of goods.
    • 4. TRADEMARK A name or symbol used to show that a product is made by a particular company legally registered.
    • 5. ™
    • 6. WORDMARK A wordmark uses the company name with proprietary letterforms.
    • 7. WORDMARK ADVANTAGES • Proliferation of logos has made recognizing symbols difficult. • Word sidesteps logo recognition
    • 8. WORDMARK DISADVANTAGES • Ifnot handled skillfully, a wordmark alone may be generic and lack real mnemonic value.
    • 9. SYMBOL The symbol is the iconic portion of a logo. At times, the logomark can exist without the wordmark.
    • 10. MONOGRAM A design of one or more letters, usually the initials of a name, used to identify a company, publication, person or idea.
    • 11. MONOGRAM ADVANTAGES The monogram solves mnemonic and legibility issues.
    • 12. MONOGRAM DISADVANTAGES Monograms are often masquerading as logos. Generic initials, treated in a clever way ways may look better on on towels or glasses then the corporate business card.
    • 13. Initials woven together have very little meaning.

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