Logo Design

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Presentation on the fundamentals of logo design. Prepared for my DES 242 class at Stevens-Henager.

Published in: Technology, Business, Design
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  • I think the best logo design is Mc donalds as it consists of some creativity in it and other brands also have the good but this one is the best. I got some concepts by your presentations to design my own logo. Please check more logos here http://www.craftive.com/logo-design/custom-logos.asp
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  • http://bit.ly/19zAics
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  • Logo Design

    1. 1. LOGO DESIGN Jake Spurlock - whyisjake@gmail.com
    2. 2. LOGO: A distinctive symbol of a company, object, publication, person service or idea.
    3. 3. MARK A recognizable symbol used to indicate ownership or origin of goods.
    4. 4. TRADEMARK A name or symbol used to show that a product is made by a particular company legally registered.
    5. 5.
    6. 6. WORDMARK A wordmark uses the company name with proprietary letterforms.
    7. 7. WORDMARK ADVANTAGES • Proliferation of logos has made recognizing symbols difficult. • Word sidesteps logo recognition
    8. 8. WORDMARK DISADVANTAGES • Ifnot handled skillfully, a wordmark alone may be generic and lack real mnemonic value.
    9. 9. SYMBOL The symbol is the iconic portion of a logo. At times, the logomark can exist without the wordmark.
    10. 10. MONOGRAM A design of one or more letters, usually the initials of a name, used to identify a company, publication, person or idea.
    11. 11. MONOGRAM ADVANTAGES The monogram solves mnemonic and legibility issues.
    12. 12. MONOGRAM DISADVANTAGES Monograms are often masquerading as logos. Generic initials, treated in a clever way ways may look better on on towels or glasses then the corporate business card.
    13. 13. Initials woven together have very little meaning.

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