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Explore the world from my home town
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Explore the world from my home town

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For the Observation Lab assignment for the venture lab crash course on creativity, I have decided to check out various ethnic coffee shops in my neighborhood. I gained a lot of insights, was surprised …

For the Observation Lab assignment for the venture lab crash course on creativity, I have decided to check out various ethnic coffee shops in my neighborhood. I gained a lot of insights, was surprised in many ways, learnt a lot along the way. Moreover, I saw coffee shops could be perfect place for meetups, study groups for the MOOC students. This is the future of class rooms for lifelong learners.

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  • I like your insight on coffee shops helping to organize meet-ups or study groups. Could businesses cooperate with coffee shops to offer space for meetings, and also offer classes (such as financial institution giving fre financial classes - - - using coffee shops to biuld brand awareness for your service?)
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  • 1. Observation Lab Assignment• I live in Silicon Valley, a big melting pot !• How about to observe the culture differences from the coffee shops !• I carefully selected shops representing different cultures Café Venetia Peet’s Ola’s Exotic CoffeeCoupa Cafe Fantasia Aroma Coffee
  • 2. Coffee shops around the world Café VenetiaPeet’s Fantasia Coupa Cafe Aroma Coffee Ola’s Exotic Coffee
  • 3. Italy USA Taiwan/ChinaVenezuela Africa Vietnam
  • 4. So uncle sam!
  • 5. Ohh, Venice So Artsy!
  • 6. So Playful, upbeat, happy!
  • 7. Feel like I am in ChinaAsian Coffeehouses are similar.Mostly Asiancustomers.
  • 8. Ola’s closed when I visited  Very colorful!
  • 9. Insights• Coffee shops definitely showcase culture Pictures worth thousands of words… but here are some: – Store front, furniture, store arrangement – Employees – Atmosphere • Why Chinese coffee shops/restaurant are noisier? – Music • I wish I know more about Venezuela music to tell whether Coupa Café is playing “local” music• Visiting coffee shops can learn culture – Chat with owners and employees
  • 10. Surprises• Found so many ethnic coffee shops in my own neighborhood – Didn’t know we have an Africa community• Fantasia Tea Café business is sooo good… – Continuous line around the corner during entire half hour I was there.• Piece of trivia found during research: – World Values Survey has consistently shown Venezuelans to be among the happiest people in the world – hmm, maybe I should go to Coupa café more often
  • 11. Hidden Opportunities• Coffee shops are adopting technologies – WiFi in most places – Google wallet in a few places – OrderAhead at one place – Twitter… – My next new technology? • Help organize meetups and study groups? – Coupa café has a perfect separate room and large table – Extra credit for projectors and white boards….
  • 12. Epilogue6 coffee houses in one day, I am high!

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