• Like
  • Save
Megan's Magazine Publishers Research
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Megan's Magazine Publishers Research

  • 1,012 views
Published

Megan's research on Magazine Publishing Houses.

Megan's research on Magazine Publishing Houses.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,012
On SlideShare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Research
  • 2. Researching Publishing Houses
  • 3. Magazines Published IPC Media publish a wide range of magazines, from ‘Web User’ a computing magazine to ‘Look’, a fashion and celeb gossip magazine. Other examples of the various magazines IPC publish are; NME Ideal Home Country Life TV Times Marie Claire Loaded Golf Look Uncut Market Share IPC Media produces over 85 iconic media brands, with their print brands alone reaching almost two thirds of UK women and 44% of UK men –almost 27 million UK adults – while their online brands collectively reach 20 million users every month. IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women. Brand Identity IPCs brand identity is very diverse, publishing lower brow magazines such as; ‘Pick Me Up’ and ‘TV Times’ to ‘Marie Claire’ and ‘InStyle’. This opens IPCs doors to a number of social groups, age ranges and class variations. Company Size IPC Media have one main head office based in London although they have seven other office locations; Manchester Dorset Croydon Derbyshire Lincs Lincolnshire Berkshire Web Details The website gives you an insight into the company; which magazines they publish, their statistics, news on the company and much more. The site informs you of the wide range of audiences they cater for and also gives you the opportunity to view the magazines they publish. Contacts for each magazine are available. The chance to apply for a job is open to the public, making them feel as though anyone can give it a go. This gives off a friendly feel about the company. The website gives the audience the impression that IPC Media are a friendly open company who aren’t afraid to open up and let you into the ins and outs of their company.
  • 4. History & Development IPC, the International Publishing Corporation Ltd was formed in 1963 following the merger of the UK's three leading magazine publishers – George Newnes, Odhams Press and Fleetway Publications – who came together with the Mirror Group to form the International Publishing Corporation (IPC). And IPC Magazines was created five years later, in 1968. IPC Timeline: 1800s Eight further IPC titles that are still thriving today were launched in the late 1800s: Country Life, Horse & Hound, Shooting Times, Yachting World , Amateur Gardening, Cycling Weekly, Amateur Photographer and The Railway Magazine. Early 1900s The first of IPC's four traditional women's weeklies, Woman's Weekly, launched in November 1911 under the editorial banner "our motto – practical and useful". The same year, golfers north of the border got the first copies of their own new title, Golf Monthly. 1940s A key wartime role was played by IPC's women's weeklies, keeping up the morale of Britain's women and supplying an essential information service on behalf of the Government. Many of the Woman covers from the wartime years are regarded as classic works of art in their own right, while wartime Woman's Own covers played their own part in rallying women to the wartime cause. 1980s IPC announces the formation of European Magazines Ltd., a joint venture company with Groupe Marie Claire to launch the UK edition of the international title in 1988. 2000s New millennium, new name – IPC Magazines is renamed IPC Media in 2000, a new identity to go hand-in-hand with a strategy based on being a brand-centric business. Time Inc. acquires IPC Media for a cool £1.15bn in October 2001 – the biggest magazine deal ever seen in the UK and the biggest transatlantic media deal of our time. ignite! launches Nuts, the world's first men's weekly magazine, in January 2004. Backed by an £8 million marketing investment, it's the biggest launch in IPC's history. In Feb 2007 IPC Connect launches LOOK – the UK’s first glossy high street fashion and celebrity style weekly magazine. In a joint venture with Groupe Marie Claire, and backed by an £18m investment, LOOK is IPC’s biggest ever launch. 2010 In January 2010, IPC Media restructured around three key audience groups: men, mass-market women and up-market women.
  • 5. Magazines Published Cond é Nast publish around 30 different high class magazines ranging from VOGUE to Golf World. More of the magazines Cond é Nast publish are; Vogue Style Glamour Allure Self Nutrition Data Teen Vogue GQ Architectural Digest Brides Lucky Golf Digest Golf World Vanity Fair Bon Appétit Brand Identity Condé Nast’s brand identity is very high class and superior to other publishing houses. It gives out this impression because of the high class magazines they publish, for instance; VOGUE, Glamour, Architectural Digest and Bon Appétit. Although the company targets a wide range of interests it only targets one social class, the higher class. Profits Turnover at Condé Nast International Limited, which includes Britain, Italy, Germany, Spain and France, rose 14% to £479.9 million. It is thought that the strength of the euro helped to boost revenues. The UK magazines subsidiary, Condé Nast Publications Limited, also saw profits dip to £18.9 million in 2008, down 14%. Turnover held steady, down less than 1% to £125.2 million. During the first half of 2008, many of Condé Nast's British titles, including Vogue, Vanity Fair and Condé Nast Traveller, saw record circulation. But sales began to slip in the second half of the year as the economy tanked. The accounts show that Condé Nast International paid a dividend of £13 million to its privately-owned American parent company, down significantly from £66.6 million a year earlier. Company Size Condé Nast is a worldwide magazine publishing company. Its main offices are located in New York, Chicago, Miami, Madrid, Milan, Tokyo, London and Paris. Web Details Condé Nast’s website gives you a list of all the magazines they publish and access to all of their sites. It gives off a very formal upper class image of the company and the magazines they publish. This makes the people who either buy the magazines or are on the website feel superior and upper class. Information about careers is given similarly to IPC’s website and you are able to apply adding a friendly aspect to the website. History & Development 1873: Condé Nast is born. 1892: Fashion magazine Vogue is first published. 1909: Condé Nast buys Vogue and begins his publishing venture. 1911: Nast buys an interest in House & Garden. 1914: Nast launches Vanity Fair magazine. 1922: Condé Nast Publications (CNP) is incorporated. 1936: Vogue and Vanity Fair are merged.
  • 6. History & Development continued… 1939: Glamour magazine debuts in the United States. 1942: Nast dies. 1959: S.I. Newhouse, Sr., newspaper magnate, buys CNP. 1979: Newhouse, Sr., dies and sons Si and Donald take over CNP and parent company Advance Publications Inc. 1983: Vanity Fair is reborn. 1988: CNP acquires Details magazine. 1993: CNP buys Bon Appétit and Architectural Digest ; House & Garden is shuttered. 1995: House & Garden is relaunched for a younger female audience. 1999: New CNP headquarters at Times Square is completed, with a Frank Gehry cafeteria. 2001: CNP buys a majority stake in Ideas Publishing Group and launches Lucky shopping magazine. 2002 : Modern Bride joins Bride's in the CNP bridal group. 2003: Plans for Cargo, the male version of Lucky, are announced.
  • 7. Magazines Published The magazines Emap publish are all aimed at a similar upper class audience, many of the magazines cover the same genre for instance architectural magazines. Most published magazines are based on hobbies. Some of the magazines Emap publish are; Architectural Review, Glass Processing & Technology, Nursing Times, Professional Beauty. Brand Identity The magazines Emap publish are all aimed at either the upper class or hobbies that the upper class are likely to partake in. Emap doesn’t publish any upper class fashion magazines as does Condé Nast but instead publishes magazines about politics, recycling, heating and ventilation and many more. Profits Turnover £1.154 Billion (2006) Operating income £223 Million (2006) Web Details Emap’s website gives off a friendly and welcoming impression inviting the public to ‘come in’. There is bright colours, easy navigation and pictures to catch your eye. History & Development Emap started life as a local newspaper company in 1947. Today Emap is a global media group, playing a crucial role in giving the retail, media, finance, fashion, health, education, government and automotive sectors the essential news, analysis and access they need to succeed. 1947 : Emap formed as regional newspaper group 1953 :Angling Times launched – Emap’s first consumer title 1984 :Emap formed an exhibition arm & business division with the acquisition of recycling & plastics information products 1991 :Emap upped the broadcast ante with the acquisition of Radio City followed a few years later by TWC and the Metro Group including Heating & Ventilating News 1996 :Emap sold off its newspaper & print division to Johnston Press for £200m 1997 :Emap created a new market for ‘middle youth’ women with the launch of Red and bought Macmillan’s healthcare company. FHM launched in Singapore and Emap acquired Mason Stewart & Bounty Services in Australia History & Development continued… 1998 :Emap expanded across the Atlantic with the £1 billion acquisition of Petersen Publishing in the US. London radio station Melody FM acquired and renamed Magic 105.4 2000 :FHM launched in the USA and Emap acquired Australian edition of New Woman Emap’s German b2b operations sold and more FHM editions launched oversees Q television launched 2001: Emap sold American operations – apart from FHM – to Primedia for £366m Emap. Kerrang! TV launched. Magic TV launched.Smash! Hits TV launched. Kiss TV launched. 2004 :Emap launches the world's first weekly mag for men who like girls, football and funny stuff - ZOO Weekly 2008 :Emap Communications changes its name to Emap Ltd
  • 8. Magazines Published Bauer Media connects and engages 19 million consumers every week with the most influential brands in the UK. Bauer publish a huge variety of magazines catering for women, men and many hobbies. A few examples of these magazines are; Closer, Grazia Kerrang! Zoo Garden News Golfers World Smash hits FHM Q The Hits Country Walking MATCH! Company Size Bauer Media reaches over nineteen million UK adults across multiple media channels. We have more than eighty influential media brands spanning a wide range of interests. Bauer has a total of 29 offices around England. Brand Identity Bauer have a very mutual brand identity as they cater for so many various genres and audiences. Profits Bauer Consumer Media saw its profits fall slightly to £36 million. For the 12 months to March 31, its last published accounts, Bauer made profits of £94.5 million on revenue of £313.1 million. Web Details Bauer’s website is very neat and simple. It’s easy to find your way round and get the desired information from the site. The chance to apply for a job is available and also to advertise with the company. An ‘Insight’ page is present, this tells you all about Bauer and what they do. Overall the site comes across friendly and easy to use. History & Development 1953: The launch of Angling Times 1994: The company bought a small magazine called For Him Magazine which is now the core of the best-selling international multi-platform brand FHM 2002: Closer was launched 2005: Britain’s first weekly glossy, GRAZIA, was launched. History & Development continued… 2008: Bauer Media joined the Bauer Media Group in January. the Group employs some 6,400 people and has a 2008 turnover of 2.08 billion Euros.
  • 9. Magazines Published Future’s magazines, websites and events are managed across four portfolios: Games, Technology, Music & Movies and Active. Our biggest titles include; XBox 360: The Official Magazine, Total Film, T3, Guitar World, Computer Music, Future Music, Guitarist and Maximum PC. Market Share Future sells more than 3 million magazines each month and we attract more than 20 million unique visitors to our websites. We also produce more than 1,500 items of multi-media content every month and we host 27 annual live events, attracting hundreds of thousands of enthusiasts. Brand Identity Future plc is an international special-interest media group. As Future caters for more specific target audiences they may not be as well know as other brands for instance Condé Nast. Profits Magazine publisher Future appears to have weathered the worst of the downturn, reporting a better-than-expected 13% surge in adjusted pre-tax profits of £3.6m in the six months to the end of March – despite a 13% year-on-year fall in ad revenue. Overall the company, which publishes titles including Total Film and Classic Rock, saw total revenue across its UK and US operations fall by 7% year-on-year for the six months to the end of March. Earnings before interest, tax and amortisation fell 4% to £4.4m. Circulation revenue fell by 5% to £43m, but this is a dramatic improvement on the 18% fall recorded in the same period a year ago. Company Size Future are a global company with offices in London, Australia and the US. Web Details Future’s website is easy to navigate around and is filled with useful information, for instance; contacts, investors, news, careers and what they do. This seems to be all the information the viewers would need. The website gives off a friendly and welcoming feel and I personally would re visit it if I was in need of any information. History & Development 2005: The Future Network plc, the international special-interest magazine group, is pleased to announce that with effect from 26 January 2005 the Company’s name has changed to Future plc. History & Development continued… 2006: Bauer Media joined the Bauer Media Group in January. the Group employs some 6,400 people and has a 2008 turnover of 2.08 billion Euros. 2007: Future Plus, the customer publishing arm of special-interest media company Future has announced a deal with motor insurer Adrian Flux to produce a 64-page glossy magazine. 2007: The world’s bestselling web design magazine, celebrates its 200th issue at the forefront of digital innovation by heading back to the 1950s with a retro 3D cover and free glasses.