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Hashtag Marketing by Amex
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Hashtag Marketing by Amex

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a case study of HashTag Marketing

a case study of HashTag Marketing


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  • 1. #AmexMakeMyDay A real case of hashtag marketing Photo taken: 2013/12/22 Location: Washington Square Park, NYC Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com
  • 2. #AmexMakeMyDay Follow up finding: http://hash.ly/AmexMakeMyDay Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com
  • 3. Customer: What to have? Action Support Info Sample tasting Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com
  • 4. Amex: What more to Invest? QR Code HashTags -over-the-air Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com A nice landing page for mobile devices
  • 5. #AmexMakeMyDay via “Hashtags-over-the-air” #LuckyPizza A ROI decision for AMEX Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com
  • 6. QR Code HashTags-over-the-air #SO – Web 2.0 Source #LO – Locally Relevant #MO – User’s own device Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com
  • 7. iPot® Inc. drives a technological innovation to turn normal WiFi hotspots into radio stations for hashtag broadcasting, operable either by independent hosts or syndicated networks. Cross-media contents will be aggregated under hashtags and broadcast within an intimate WiFi coverage area and accessed via our hash.ly Android App. Our hashtags-over-the-air ecosystem also includes a marketplace where surplus WiFi channels can be listed for leasing and earning income. Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com
  • 8. #CustomerHappy #AmexHappy Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com
  • 9. Check it out: Hashtags-over-the-air ReThinkWiFi.com HashSpot.com Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com