Facebook User Statistics Baltic States
Facebook Usage And Penetration
Facebook Total Penetration Change
Users Population since
Estonia 317140 1340675 24% + 3.57%
Latvia 224500 2266094 10% + 4.72%
Lithuania 789360 3358115 24% + 0.35 %
Latvia is still in the race to catch up on Facebook usage
with the strongest growth in users in December. The
number of users in Lithuania is growing significantly
slower than in the other two Baltic states.
User Numbers August - December
Number of Users per Month Growth per Month
August October December September October November December
Estonia Latvia Lithuania
Facebook usage in the Baltic states has grown since
August with an obvious peak in October, most likely due
to the release of the movie ‘The Social Network’. The
number of users in Estonia has grown 24% in that period.
In Latvia 41% and in Lithuania 13%.
Distribution By Country Baltic States
As in previous months, growth of usage has been biggest
in Latvia, resulting in a slightly increasing share of the
total Baltic user base. But the growth in Estonia also
resulted in a slightly bigger piece of the pie.
Distribution By Gender Baltic States
No significant changes in the distribution by gender,
although the men seem to have taken a slightly bigger
part. Also interesting to note that not only relatively, but
also absolutely, the number of Facebook users not
indicating their gender has decreased.
Distribution By Age Baltic States
13-17 18-24 25-34
35-44 45-54 55+
There are no changes to the distribution by age group
compared to November. Compared to the total Facebook
population, the Facebook users in the Baltic States are
Remarks Concerning The Data
- Usage was measured at 02 January 2011
- Population data are mid-year estimates of the World Bank for 2008
- Facebook only registers users that are 13 years of age or older
- In Latvia, Draugiem.lv is the main social network
- Data on gender and age depends on users giving this information
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A Who walks the Dog Presentation
10 January 2011
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