HubSpot author Lily Zhu on January 11, 2010 compiled research identifying that Organic search traffic was the lead source of traffic for all businesses.
Where was the traffic from SEO coming from?
Identify which keywords lead to sales for you and which don’t lead to sales. If a keyword does not lead to sales, drop it!There’s no point doing SEO for arbitrary keywords that are rarely searched for because you’ll waste lots of time doing it for no reward. And it’s silly to try to optimize for a keyword that gets many searches and clicks but never makes sales. The fastest way to test if your keyword ideas will be worth investing time optimizing is to buy the #1 paid ad for all the keywords you are considering. And for a few cents a click, you can quickly figure out which of them will make sales. Create relevant articles, press releases, blog entries, and videos with back-links around the top profiting keywords.
Run a paid search campaign with all the keywords you suspect will result in sales. Test and tweak your ad, landing page, and sales funnel until you’re making profit. Sort all your keywords by highest number of conversions. Optimize your landing page for the top performing keyword and start building inbound links to that page.
The “Dirty” Truth About SEO
What is SEO? Search Engine Optimization Google rankings Traffic Generation MASSIVE amounts of Content Needed