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The Dirty Truth About Seo
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The Dirty Truth About Seo

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Does my small business need SEO? Does it even affect my business or is it some industry mumbo-jumbo?


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  • HubSpot author Lily Zhu on January 11, 2010 compiled research identifying that Organic search traffic was the lead source of traffic for all businesses.
  • Where was the traffic from SEO coming from?
  • Identify which keywords lead to sales for you and which don’t lead to sales. If a keyword does not lead to sales, drop it!There’s no point doing SEO for arbitrary keywords that are rarely searched for because you’ll waste lots of time doing it for no reward. And it’s silly to try to optimize for a keyword that gets many searches and clicks but never makes sales. The fastest way to test if your keyword ideas will be worth investing time optimizing is to buy the #1 paid ad for all the keywords you are considering. And for a few cents a click, you can quickly figure out which of them will make sales. Create relevant articles, press releases, blog entries, and videos with back-links around the top profiting keywords.
  • Run a paid search campaign with all the keywords you suspect will result in sales. Test and tweak your ad, landing page, and sales funnel until you’re making profit. Sort all your keywords by highest number of conversions. Optimize your landing page for the top performing keyword and start building inbound links to that page.
  • Transcript

    • 1. The “Dirty” Truth About SEO
    • 2. What is SEO?
      Search Engine Optimization
      Google rankings
      Traffic Generation
      MASSIVE amounts of Content Needed
    • 3. How does it work?
    • 4. Why Does It Affect MY Business
    • 5. The Dirty Truth About SEO
      It’s an Investment
      Time & Money
      Consistency
      Blogs
      Articles
      Podcasts
      Videos
      Social Media
    • 6. Steps To Profitable SEO
      Choosing Keywords
      Testing via Adwords
      Create
      Blogs
      Videos
      Podcasts
      Press Releases
    • 7. Why Do This?
      Save Money
      Make Money
    • 8. Problems With SEO
      Content takes time
      ½ hr. Keyword Research
      1 hr. of writing
      1 hour of distribution
      Average time for 1 Blog = 2-3 hours
      How much does that cost YOU per blog?
    • 9. What Can You Do About It?
      Leverage Your time
      What’s it worth
      Can someone else do this for less $$?
    • 10. How Do I Get Started?
      Contact Chris:
      ChrisHughes@webanatics.com
      Skype: ChristopherHughes15
      Twitter: @whosChrisHughes
      @webanatics