Analyzing Weibo, Chinese Twitter

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This is my presentation at Sentiment Analysis Symposium West 2012 in San Francisco. I shared tips and tricks for analyzing a foreign language with hints that are derived from the platform.

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Analyzing Weibo, Chinese Twitter

  1. 1. Analyzing Weibo, the Chinese Twitter Ken Hu President and Founder Sentiment Analysis Symposium, October 30th 2012
  2. 2. This Is Weibo
  3. 3. This Is Chinese
  4. 4. This is Chinese on Long SegmentsWeibo Numerous SentencesHomophone No s & Puns Capitalization Slangs Homographs
  5. 5. This Is Us
  6. 6. Hints Known Words Emoticons Syntax Stop Words Brackets
  7. 7. Take One Negative Positive
  8. 8. Slangs & Puns Pingyin Positive Phonetic agorithm Laugher Effects 笑 + 效果 (Soundex?)
  9. 9. Take Two Negative PositivePositive
  10. 10. Conclusions Use every little details Identify what “Translate” it variable are really to sound necessary for the analysis
  11. 11. Chinese Social Media Monitoring Ken Hu ken@getsoshio.com @whosbacon @soshiolize 611 Broadway, Suite 704. New York, NY 10012

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