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Project Name: Carolina Bride Media Kit 2008...

Project Name: Carolina Bride Media Kit 2008
Project Coordinator: Wendy Holmes
Concept & Research: Wendy Holmes
Creative Designer: Lawrence Stewart

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  • 1. 2008-2009 Advertising Information Effective May 15, 2008 CB-51508
  • 2. CarolinaBride… Southern flair and regional concentration make this the top choice for wedding professionals who want to reach the local bridal market. We are excited to share with you that Carolina Bride is Our niche is connecting Triangle newlyweds-to-be celebrating its one-year anniversary in the Triangle! and wedding professionals. Brides-to-be love Carolina Carolina Bride is a sophisticated publication reaching Bride because they have the opportunity to be a Carolina a market that wants style and substance. Our fashion Bride by submitting photos and story ideas. What bride savvy brides want a unique wedding and are involved doesn’t want to see her wedding day published? And in every detail throughout the planning process. They what wedding professional wouldn’t enjoy this extra have a taste for quality and look for creative solutions in exposure? developing their event. BRIDAL Annual Circulation & Distribution: 2008 EVENT REGISTRY SPONSORSHIP 4,600 4,500 • 20,000 Copies Annually (10,000 Copies Per Issue). • 4,000 copies distributed across all advertiser locations. NEWSSTANDS 2,400 WAITING AREAS DIRECT ORDERS 2,000 1,500 EVENT PARTICIPATION 1,000 EVENT PARTICIPATION 1,000 - We participate in the following bridal shows: Belk, Cary Magazine, and Holly Springs. Plus, we are at com- munity events where The N&O is distributed: Great Grapes, Race for the Cure, NC State Fair, and Carolina Christmas Show. DIRECT ORDERS 1,500 - From brides-to-be and local churches through the N&O Special Occasions desk. WAITING AREAS 2,000 - We are available in select upscale salons and spas, as well as select college student unions. NEWSSTANDS 2,400 - We are available at select N&O subscription kiosks and Barnes & Noble. EVENT SPONSORSHIP 4,500 - We have partnered with Forever Bridal, the Triangle’s leading bridal production company, to be one of their major media sponsors at all four of their shows: January, April, August, and October. In addition, through The N&O, we are a media sponsor for the Greater Raleigh Chamber of Commerce’s Quarterly Executive Women’s Luncheon Series, the Chamber’s Business Expo, and the Southern Women’s Show. BRIDAL REGISTRY 4,600 - We are available at Belk; Dillard’s; Bed, Bath & Beyond; Le Creuset; Things Remembered; and Pottery Barn. Source: Carolina Bride Circulation Desk. Numbers are based on annual distribution. 2
  • 3. Market Research If your goal is to reach engaged couples, their parents, or even wedding guests – a market accounting for over $120 billion annually1 – Carolina Bride magazine is a must when it comes to your overall marketing strategy. How couples spend $120 BILLION during a 16-month shopping spree 1 Day of Wedding - $24 BILLION Automotive - $31 BILLION ($16,853*) Insurance - $15 BILLION ($8,169) Jewelry - $9 BILLION Financial Services - $12 BILLION ($6,409) Honeymoon - $7 BILLION Furniture - $4 BILLION ($3,929**) Registry - $6 BILLION Housewares - $3 BILLION ($3,929**) Wedding Attire - $5 BILLION Tabletop - $413 MILLION Beauty - $606 MILLION New Home - $234,000 The fact is… With the average Triangle wedding costing $30,180,2 they are going to buy. It’s only a question of “from whom?” Your presence in Carolina Bride magazine helps to ensure that the answer is “from you!” Engaged couples are… DEC JAN • likely to be apartment dwellers or renters. 7% 6% FEB NOV 7% • are high-purchasers of linens. 7% MAR • are three times more likely to buy tableware, cookware, 7% OCT and kitchen appliances, than the average population.3 9% APR 8% When are couples saying, “I do”? SEPT 10% June has long been the most popular month to wed. MAY 8% Today’s couples are changing tradition by choosing AUG different months to get married.1 10% JUNE 11% JULY Buying the engagement ring… 10% According to industry figures, 50% of engagement rings are sold between Thanksgiving and Valentine’s Day with an average investment of $4,411.1 Sources: 1Fairchild Bridal Infobank American Wedding Study and The Bridal Association of America. Average wedding guests: 169. *Additional numbers projected as individual expenditures. ** Categories counted together for individual purchases. 2TheWedding Report. 3The Simmons Survey System and MarketResearch.com. 3
  • 4. What's the Buzz About? at works … Advertising th 67% of brides-to-be use a bridal magazine . .. de pariZa to plan their wedding.1 Advertising th at works … Photos Courtesy of Touch of Color Photography, © Touch of Color Photography, Dinners ts arsal d even Rehe es & or gran rfall ent Parti intimateavailable ft Wate s for gem a 12 s, Enga D’oeuvre Catering ce with om ption Hor • Off Site ants.c en Terra Rece and ktails or Offsite ding Gard estaur utiful s, Wed , Coc Onsite e • Bea ed Menus w.ghgr ding t Style oors, . .. • Wed ice, Buffe ilabl • ww nt ava ed & Them Outd ors or Serv 6•9712Photo Studio 2007 • Full aura e Rest • Customiz • Indo Inc. 2007 •28 s or entir • 919 o,© f8 te Room rham Studi • Priva • Du Courtesy of f8 Photo pariZade in St. Ma s West Photo • Weddings, wedding receptions, engagement parties & rehearsal dinners 2200 events • Full service, buffet style, cocktails and hor d’oeuvres for intimate or grand • Indoors or outdoors, onsite or offsite • Off site catering available • Private rooms or entire restaurant available • Beautiful garden terrace with a 12 ft waterfall d in • Customized & themed menus Feature dings Wed InStyle gazine 2200 West Main St. • Durham • 919•286•9712 • www.ghgrestaurants.com Ma izäde. Hi Wendy, n to Cafe Par rful additio h been a wonde brides for bot The quot;pass-alongquot; value from local gazine has in contacts a Bride ma al increase Carolin ” n a substanti . ral weddings. We have see events. and off-site have booked seve our on-site Dear Wendy endy, of bridal magazines is an y, just one issue I “ From I’m happy with everyt tt Amanda Sco hing so far received pho with my Car or ents Direct ne calls fro olina Bride average of 8-10 people.1 Special Ev m brides and advertising. love the cur other vendor I have rent cover s to set up (spring/sum olina Bride consultation mer 2008). is very pop s. I It has a gre up spitality Gro ular with my at retro loo fly off of the Giorgio’s Ho Cary locatio k. Car- stands. I like n. The ma lik receiving gazine seems Carolina Bri the bonus de. Every mo to monthly bri nth, I send des’ lead list areas. Imagi a postcard from ne that, a to the brides list of my tar in my desire get audien d ce right the re in my e-m Holmes at ail. tact Wendy rmation, con For more info 5 (919) 836-560 server.com Cover es@newsob Photo: om or wendy.holm or Weddings.Triangle.c Bride.com Cur de! Visit Carolina latest issue of Carolina Bri tis Bro d the wn Pho to rea Cheers, orks … tography g that w Denise Hu tter Advertisin Images By Denise Cover Photo: Curtis Brown Photography For more info rmation, con tact Wendy Holmes at (919) or wendy.holm 836-5605 es@newsob Visit Carolina Brides buy 4-6 issues server.com Bride.com or Weddings.Tria Advertisin to read the late ngle.com st issue of Ca g that wo rolina Bride! rks … of their favorite bridal magazine.1 rings. tting will be ge Holly Sp rina and Center in Fuquay-Va Retreat Park & We live in ss Lake at the Ba e! married my hom utes from ly 10 min and the deck d it is on ld out on ation an e of the will be he t this loc mony ng our lov ou know ab The cere corporati I did not c beach taking! We are in ve a classi is breath at Center. g will ha Bass Lake e weddin the Retre The entir ption in the rece g décor. ddin to our we perfectly! beach in ss Lake What an ich fits Ba honor to Jelinek theme, wh be a part Sheena to be a hi 77% of brides-to-be use “ Interest in of Carolin iversity gh class s Advisor a Bride. DeVry Un publicatio mission brides. We have n loaded duate Ad found th with down Undergra e magaz -to-earth ine good infor our faci doubl mation b the Internet along with the expedninedthaereastthcouple mlitythhsadsumorergthan for la es at lm Wendy Ho on ad , contact e la el information at Carolina Bride coversy to 5605 For more (919) 836-wsobserver.com bridal magazines. The Faye .” Cover tteville ar m 1 olmes@ne riangle.co .Triangle.co ea and J. or wendy.h om or Weddings Bride! Wesley Vin Photo eyards th linaBride.c Carolina : Curtis anks you for Visit Caro the latest issue of a job well done Brown to read Cecile Co !!! ats Photo Events Co ordinato graphy J. W ES LE Y r vine ya r d Cover Photo: Curtis Brown Photography s For more information , contact Wendy Ho (9 or wendy.h 19) 836-5605 lmes at olmes@ne Visit Caro wsobserv linaBride.c er.co om or W eddings.Tr m to read th e latest iss iangle.com ue of Caro lina Bride ! 4 Source: 1Association of Bridal Consultants, Bridal Guide, Condé Nast Bridal Group, Mediapost.com, National Bridal Service, and Bridal Association of America.
  • 5. Content FEATURE STORY Put your latest bride in Carolina Bride! We select cover features from advertisers’ submissions and additional features from all other submissions. Have you recently photographed or serviced a wedding at a particularly beautiful setting? Have you seen something unique? Let us know, and it may be our featured wedding in 10,000 copies of Carolina Bride. A cover feature not only shows off the craftsmanship you can provide future clients, it draws the bridal party’s family and friends to that issue of Carolina Bride, creating extended shelf life for the magazine as well as word-of-mouth about your photos and services. WEDDING ALBUM Local photographers or brides (and grooms) can submit photos for the Carolina Bride Wed- ding Album. Think of the pride your clients will feel when they learn that Carolina Bride wants to publish their photo. That’s a referral you can’t put a price on – and it’s free! All Wedding Album photos are fully credited to the photographer or photography studio. Show off your work and delight your clients by being a part of the Carolina Bride Wedding Album. BUSINESS SPOTLIGHT Create a buzz about your business with an item in Carolina Bride’s Business Spotlight! We want news and photos about your business, family and associates. It’s another way Carolina Bride will work for you as it becomes the Triangle’s premier wedding planning resource. Simply submit your high- resolution photo or logo and 200 words to carolinabride@newsobserver.com with Business Spotlight in the subject line. ASK AN EXPERT Share your tips and tricks of the trade with our readers in the pages of Carolina Bride and in our monthly e-newsletter mailed out to our bridal database of over 2,000 brides-to-be. Photos, Business Spotlight story ideas, and Expert Tips can be submitted to carolinabride@newsobserver.com. Select images, story ideas, and tips will be chosen by Carolina Bride’s editorial staff. See page 8 for additional submission guidelines. Photography: Curtis Brown Photography, f8 Photo Studios, Basnight Photography, Neubauer Photography, Shelia's Photography Studio, The Image Mill, Nancy Thomas Photography, and Diane McKinney Photography. 5
  • 6. Dates & Rates* Issue Deadline Available Fall/Winter 2008 8/20/08 10/13/08 Spring/Summer 2009 2/18/09 4/13/09 Fall/Winter 2009 8/19/09 10/12/09 1/3 Page Horizontal *Dates are subject to change. EARLY 2/3 Page Full Page BIRD SPECIAL! Vertical 2/3 Page SAVE UP TO 30% Horizontal ON SELECT ADS Rates Exp. 6/30/08 MULTI-ISSUE* SPACE SINGLE ISSUE Inside Covers or Page 1 $2,795 $2,320 Back Cover $3,150 $2,675 2-Page Spread $4,037 $3,548 $2,484 1/4 Page Full Page $2,375 $1,980 $1,584 1/6 Page 1/3 Horizontal 1/2 Page Page 2/3 Page $2,085 $1,735 $1,562 Vertical Vertical 1/6 1/2 Page $1,855 $1,535 $1,382 1/3 Page Page 1/2 Page Horizontal Square 1/3 Page $1,295 $1,115 $1,003 Vertical 1/4 Page $1,115 $905 $815 1/6 Page $855 $493 *With our multi-issue rate, an advertiser agrees to advertise in at least two of Bridal Boutique the Carolina Bride publications listed above. The multi-issue rate is a frequency discount. Advertiser will be billed the corresponding rate for each publication where advertisement appears. (Example – Advertiser commits to a full-color, full-page ad in Advertise in this grouping October 2008 and April 2009 issues and will be billed $1,980 for the first issue and and highlight the products $1,980 for the second issue.) and services that set you apart from your competitors. Discounts & Special Offers 1x rate = $442 SAVE on your cost per ad with our discounts. 2x or 3x rate = $354 Increase Your Presence – Run two or more ads in the same issue and receive a 20% discount on the smaller ad. Regional Exposure Refer-A-Friend – Recommend Carolina Bride to your fellow Interested in reaching the Charlotte (N.C.), Columbia (S.C.) vendors to earn a discount on your ad. For each referred or Myrtle Beach (S.C.) markets through Carolina Bride? Ask us vendor who signs a minimum two-time frequency contract, for more information. you will earn a one-time $100 discount on the cost of your ad (up to three referrals – maximum of $300 discount). www.Weddings.Triangle.com Advertiser must be on a multi-issue frequency contract to be eligible and the discount must be used within one calendar Each Carolina Bride magazine will appear online at year of referral. weddings.triangle.com in its entirety for six months at no Cancellations – Insertions that are cancelled within sixty additional charge to you. Premium online banner positions days of publication deadline will result in a charge equal are available at our local site at $100 per month for a mini- to fifty percent of the total cost of the ad that is cancelled. mum of 3,750 ad impressions. Credit – Advertisers who have not established a credit On average, our site receives approximately 8,000 unique account with Carolina Bride or The News & Observer and visitors per month.1 (That means one person could visit our who would like to be billed for advertising will be required to site multiple times and would only be counted as one visitor.) complete a credit application prior to the advertising deadline Source: 1Omniture Web Analytics 2007. established in this rate card. 6
  • 7. Additional Exposure Each month we’ll publish a 1/2-PAGE ROP DIRECTORY AD All multi-issue Carolina Bride in The News & Observer and online at newsobserver.com contract advertisers who purchase listing all advertisers from our most recent issue and additional a 1/3 page or larger ad will receive Carolina Bride pick-up locations. one FREE formatted 8quot; B/W ROP AD during the quarter of the current issue of the magazine in The News Planning Your Wedding? & Observer and online at newsobserver.com promoting their We can help! Visit Weddings.Triangle.com, CarolinaBride.com business and our magazine for each or pick up your copy of Carolina Bride at any of the retailers below. issue of Carolina Bride their ad ap- Rumbling Bald Resort & Spa Peles Salon Holiday Inn Raleigh North CAKES (919) 847-1882 (828) 694-3000 (919) 872-3500 pears in. This is a value of $512.88.* Knockabout 7501 Creedmoor Rd., Raleigh 112 Mountain Boulevard 2805 Highwoods Blvd., Raleigh (919) 261-6929 www.pelessalon.com Lake Lure, NC 28746 www.holidayinn.com/raleighnnc 317 Blake St., Raleigh www.rumblingbald.com www.knockabout.net Suddenly Slimmer of Raleigh Holiday Inn Suites (919) 981-0019 (919) 851-1220 EVENT PLANNERS Lynn’s Traditions 2431 Spring Forest Rd, #103, Raleigh 5630 Dillard Dr., Cary (919) 601-9578 www.suddenlyslimmerofraleigh.com www.holidayinn.com/raleigh/cary Adams & Events 8208 Eden Close Ct., Raleigh (919) 557-9722 www.lynnstraditions.com Wavelengths J. Wesley Vineyards 652-272 Cary Towne Boulevard (919) 416-9705 (910) 263-0088 Cary, NC 27511 Sweet Loralee Pastries 704 9th St., Durham 9340 Chickapee Dr., Linden www.adamsandevents.com (919) 453-1024 www.wavelengths.com www.jwesleyvineyards.com 1839 South Main St., Ste. 112 Wake Forest, www.sweetloralee.com FLOWERS & DÉCOR HONEYMOONS Longview Center Casey’s Floral & Catering Service is Brown (919) 835-1868 CATERING Magic Happens Travel (919) 936-8801 118 South Person Street, Raleigh (919) 678-9800 201 South Center St., Princeton Café Carolina o by Curt 1903 North Harrison Ave., Cary Margaux’s Restaurant* Wachovia Center, Raleigh www.magichappens.com Fallons Creative Flowers (919) 846-9846 (919) 834-9117 (919) 828-4134 8111 Creedmoor Rd., Raleigh Cover phot FlickFoto Photography 700 Saint Mary’s St., Raleigh JEWELRY www.margauxsrestaurant.com Sweet Magnolia Catering* (919) 345-3564 www.fallonsflowers.com (919) 876-1199 4408 Graceland Ct., Raleigh Carolina Silver Company 2900 Spring Forest Rd., Raleigh Mill Room at The Factory SPECIAL SERVICES www.flickfoto.com (919) 465-3235 GIFT REGISTRY www.sweetmagnoliacatering.com (919) 453-1839 1267 Kildaire Farm Rd., Cary A Toast For You 1839 South Main St., Ste. 400 The Image Mill www.carolinasilver.com (919) 585-5732 Bed, Bath, & Beyond Biaggi’s Ristorante Italiano* Wake Forest, www.eatshopplay.com (919) 753-7269 112 Ridgewood Dr., Middlesex (919) 468-7229 Triangle Town Center Serving the Triangle and Beyond The Original Ornament randy@atoastforyou.com 1060 Darrington Dr., Cary Patterson Place Parizade & Giorgios Hospitality* www.theimagemill.com (919) 933-3467 www.biaggis.com (919) 286-9712 200 N. Greensboro St., Carrboro STATIONERY 2200 West Main St., Durham Belk Jim Shaw Photography www.theoriginalornament.com Casalinga Ristorante Italiano* & INVITATIONS The Streets at Southpoint www.ghgrestaurants.com (919) 477-1209 (919) 873-1334 Triangle Town Center 2613 West Carver St., Durham Ink Spot 4538 Capital Blvd., Raleigh MUSIC & Rose Hill Conference Center www.jimshawphoto.com (919) 844-9100 www.carlocasalinga.net Bridal Vantage ENTERTAINMENT (252) 459-4058 6675-115 Falls of Neuse Rd. (919) 550-2605 3815 Rose Hill Lane, Nashville Raleigh, www.inkspotstationers.com Mark Edwards Studio Casey’s Floral & Catering Service* Kenny Mann & Liquid Pleasure 11450 US 70 Bus. Hwy. West y. www.rosehillconferencecenter.com .com (919) 854-7920 (919) 936-8801 Something New! (919) 875-1800 Clayton, www.themortgagebus.com The Paper Company 203 East Wind Lane, Cary 201 South Center St., Princeton www.liquidpleasureband.com Savor Hospitality* (919) 303-9431 www.markedwardsstudio.com Dillard’s (919) 468-0515 5273 Sunset Lake Rd., Holly Springs CEREMONY & RECEPTION Scott Bailey Brass Quartet Cary Towne Center www.carolinapaperco.com 815 West Chatham St., Cary The Right Image Photography (336) 802-6100 LOCATIONS TION Triangle Town Center www.savorhospitality.com y. (919) 368-4100 4935-201 Summit Arbor Dr., Raleigh Papertown Bass Lake Park 12000 Cliffside Circle, Raleigh www.highcountrybrass.googlepages.com Hudson Belk (919) 876-0215 Sisters’ Catering* Read Carolina Bride | Where Do I Get Carolina Bride? | SubmitCary Towne Center Your Story (919) 557-2496 www.therightimagephotography.com.com 2821 Spring Forest Rd., Raleigh (919) 872-2100 900 Bass Lake Rd., Holly Springs Crabtree Valley Mall www.papertown.com OUTDOOR DÉCOR 2400 East Millbrook Rd., Raleigh www.basslakepark.com Shane Snider Photography Editor’s Letter: Welcome to Carolina Bride e-News! www.sisterscatering.com (919) 906-1120 Snow My Yard VIDEOGRAPHY Carolina Silver Company Cardinal Club 5116 Somerset Mill Lane, Raleigh (919) 832-2200 (919) 834-8829 ipsum dolor sit amet, consectetur adipscing elit diam nonnumy eiusmod tempor incidunt ut labore et Lorem (919) 465-3235 The Sutherland www.shanesnider.com Via-Vision Film & Video Productions Vision oductions 1404 Smith Reno Rd., Raleigh 150 Fayetteville St.,magna aliquam erat volupat. Ut (919) ad minimim veniami quiis nstrud exercitation1267 Kildaire Farm Rd., Cary dolore Ste. 280 enim 795-4366 ull uscipit labvoris ayetteville (919) 848-2245 www.snowmyyard.com Raleigh, www.cardinal-club.com lorem ipsum dolor sit amet, consectetur adipscing elit, iam nonnumy eiusmod tempor.com www.carolinasilver.com ut aliquip comque nihil 13371 Wake Union Church Rd. ake www.ViaVisionVideo.com RENTALS ALS incidunt ut labore et dolore magna aliquam erat volupat. Lorem ipsum dolor sit amet, consectetur adipscing elit Wake Forest, www.thesutherland.com ake PHOTOGRAPHY diam nonnumy eiusmod tempor incidunt ut labore et dolore magna. Lorem ipsum dolor sitKnockabout amet, consectetur Cary Parks & Recreation WEDDING ATTIRE TTIRE “I Do” Rentals, Inc. (919) 261-6929 adipscing elit diam nonnumy eiusmod tempor incidunt ut labore et dolore magna aliquam erat volupat. Ut enim (919) 460-4963 The Woman’s Club* (919) 938-0232 The Art Bouquet ad minimim veniami quiis nstrud exercitation782-0985 labvoris ut aliquip comque nihil loremBlake St., Raleigh 317 ipsum dolor sit Bridal Boutique by Nidia (919) ull uscipit 119 Ambassador Loop, Cary 329 E. Market St., Smithfield (919) 359-3658 www.knockabout.net (919) 266-1234 www.townofcary.orgy. amet, consectetur adipscing elit, iam nonnumy eiusmodClub Dr., Raleigh ut labore et dolore magna aliquam erat tempor., incidunt 3300 Woman’s www.idorentals.com 118 Wiltshire Dr., Clayton 4027 Village Park Dr., Knightdale ark Dr., volupat. Lorem ipsum dolor sit amet, consectetur adipscing elit diam nonnu labore et dolore magna More… www.sisterscatering.com www.theartbouquet.com www.bridalboutiquebynidia.com Delightful Inspirations HEALTH & BEA Y TH BEAUTY A Special Event (919) 854-9543 Tipof CLERGY Beach Productions (919) 832-5463 Kannon’s of Wendell endell Fitness Together ogether 5511 Avent Ferry Rd., Raleigh Story of the Month: the month (252) 207-2293 1030 Hammell Dr., Raleigh ., (919) 365-7074 (919) 848-6002 www.delightfulinspirations.com Perfect Ceremonies 10 Main St., Wendell endell 4333 Worthington Lane, Kitty Hawk 8300 Falls of the Neuse Road Monica & Jack (919) 779-7653 kannons@nc.rr.com .com www.beach-productions.com Raleigh, www.ftnorthraleigh.com Gurley House & Titia’s Garden SHOPPING CENTERS Tux Rental www.perfectceremonies.com (919) 936-4141 adipscing elit, iam nonnumy eiusmod tempor Modern Times Crabtree Valley Mall Curtis Brown Photography Images By Denise 207 West 3rd St., Princeton et dolore magna aliquam Lorem ipsum dolor sit amet, incidunt ut labore (919) 929-8119 (919) 787-2506 (919) 434-1308 (919) 538-5387 DESTINATIONSTIONS www.gurleyhouse.com Lorem ipsum dolor sit amet, consectetur adipscing elit diam erat volupat. 402 West Franklin St., Chapel Hill anklin 4325 Glenwood Ave., Raleigh 700 Glenwood Ave., Ste. 100, Raleigh 1311 Kildaire Farm Rd., Cary www.moderntimes.com nonnumy eiusmod tempor inc- consectetur adipscing elit diam nonnumy Blue Water GMAC Real Estate ter GM eal www.curtisbrownphotography.com .com www.crabtree-valley-mall.com www.imagesbydenise.com The Hall & Garden at Landmark idunt ut labore et dolore magna eiusmod tempor incidunt ut labore et dolore 354-6125 (252) (919) 329-7674 aliquam erat volupat. Ut enim ad magna. More… 200 Mangrove Dr., Emerald Isle ., 12450 Cleveland School Rd., Garner minimim veniami quiis nstrud www.bluewatergmac.com www.thehallatlandmark.com exercitation ull uscipit labvoris ut So many resources, so little time! To advertise in Upcoming Events aliquip comque nihil lorem ipsum Boone CVB Holiday Inn Brownstone Hotel dolor sit amet, consectetur adip- (828) 265-4416 ext. 113 (919) 828-0811 Carolina Bride, call Wendy Holmes at (919) 836-5605. scing elit, iam nonnumy eiusmod 208 Howard St., Boone 1707 Hillsborough Show, Sunday, June 29, 9 a.m. to 4 p.m., Crabtree Valley Mall, • Bridal St., Raleigh tempor incidunt ut labore et do- www.visitboonenc.com www.brownstonehotel.com (919) 855-5555 lore magna aliquam erat volupat. *Offsite catering available • Tasting Extravaganza, Saturday, June 14, 9 a.m. to 12 p.m., Sisters’ Lorem ipsum dolor sit amet, con- Catering Company, (919) 855-5555 sectetur adipscing elit diam non- numy eiusmod tempor incidunt ut • Bouquet Basics, Saturday, August 9, 2 p.m. to 5 p.m., The Sutherland, labore et dolore magna. nonnumy (919) 855-5555 eiusmod tempor incidunt ut • Maid of Honor Workshop, Sunday, Sept. 20, 9 a.m. to 4 p.m., Bass Lake labore et dolore magna. Park & Retreat Center, (919) 855-5555 • Maid of Honor Workshop, Sunday, Sept. 20, 9 a.m. to 4 p.m., Bass Lake For more tips, Ask the Experts… Park & Retreat Center, (919) 855-5555 • Maid of Honor Workshop, Sunday, Sept. 20, 9 a.m. to 4 p.m., Bass Lake Park & Retreat Center, (919) 855-5555 Look for the next issue of …Something New on July 14 Stay in touch with 2,000+ With your full-page ad, you’ll receive brides monthly with E-NEWS one FREE full-color ad on our WEDDING Reserved exclusively for our full- between our semi-annual print FINDS page to highlight your unique items/ page advertisers, this FREESTANDING editions. Space is limited. E-mail services. This ad measures approximately INSERT will DOUBLE your exposure 100 words or less to carolinabride 3”x 2.9” and will appear in Carolina Bride. to brides at all bridal shows. Measures @newsobserver.com. approximately 3” x 5”. Added-Value Packages PLATINUM VALUE $6,088 GOLD VALUE $4,462 SILVER VALUE $3,076 BRONZE VALUE $850 Premium Positions & 2-page Spreads 2x Contract Full Page 2x Contract 2/3 Pg., 1/2 Pg., & 1/3 Pg. 2x Contract 1/4 Page and 1/6 2x Contract $2,052 (4) 8quot; B&W N&O Ad $1,026 (2) 8quot; B&W N&O Ad $1,026 (2) 8quot; B&W N&O Ad $300 (1) Listing in N&O 1/2 page $1,200 Monthly Lead List for 12 months $1,200 Monthly Lead List for 12 months $1,200 Monthly Lead List for 12 months directory ad for 12 months $300 (1) Listing in N&O 1/2 page directory $300 (1) Listing in N&O 1/2 page $300 (1) Listing in N&O 1/2 page $50 (1) Listing in CB directory ad for 12 months directory ad for 12 months directory ad for 12 months per magazine $50 (1) Listing in CB directory per issue $50 (1) Listing in CB directory $50 (1) Listing in CB directory $200 (1) Ad created at no charge per $300 Ad available online in basic magazine per magazine per magazine publication (2 rounds of revisions) view for 12 months $300 Ad available online in basic $200 (1) Ad created at no charge per $300 Ad available online in basic $600 (12) Spotlights/yr. One Per Monthly magazine view for 12 months publication (2 rounds of revisions) magazine view for 12 months e-News** $986 (2) Wedding Finds $300 Ad available online in basic $986 (2) Wedding Finds $400 Inclusion on Postcards from the magazine view for 12 months $400 Inclusion on Postcards from the Professionals at 4 Bridal Shows Professionals at 4 Bridal Shows $200 (1) Ad created at no charge per $200 (1) Ad created at no charge per publication (2 rounds of revisions) publication (2 rounds of revisions) *Rates are based on the $40,000 volume daily rate in The News & Observer’s rate card #R123107. ** Spotlight is defined, as the advertiser’s logo will be included as a sponsor of the monthly E-News. 7
  • 8. PRODUCTION INFO Finished Magazine Size (Trim): 9quot; x 10.875quot; Color Matches Full-Page Image Size (Live Area): 8quot; x 10.125quot; Exact color reproduction is subject to the limitation in the color printing process. Some deviations must be expected •Keep all logos and type inside the full-page image size by the advertiser. Full-Page Bleed Size: 9.25quot; x 11.125quot; •All pages are full color printed on glossy stock. AD SIZE WIDTH DEPTH Submitting Photography & Stories 2-Page Spread Full Bleed 18.25quot; 11.125quot; Know a Carolina Bride? Submit photos to be considered for Full Page No Bleed 7.5quot; 9.875quot; inclusion in Carolina Bride by visiting our website at weddings. Full Page Full Bleed 9.25quot; 11.125quot; triangle.com and filling out the submission form. The form 2/3 Page (Vertical) 4.933quot; 9.875quot; includes space for information about the couple and their 2/3 Page (Horizontal) 7.5quot; 6.5quot; wedding, and a tool to help you upload photos you think may 1/2 Page (Vertical) 3.65quot; 9.875quot; be appropriate for our magazine. Be sure to save images in the 1/2 Page (Horizontal) 7.5quot; 4.837quot; following file format: brides’ name – groom’s name.jpg, e.g. 1/3 Page (Vertical) 2.367quot; 9.875quot; Smith-Jones.jpg. 1/3 Page (Horizontal) 7.5quot; 4.25quot; For more information, e-mail carolinabride@newsobserver.com. 1/3 Page (Square) 4.933quot; 4.837quot; 1/4 Page (Vertical) 3.65quot; 4.837quot; 1/6 Page (Vertical) 2.367quot; 4.837quot; Closing Dates 1/6 Page (Horizontal) 4.933quot; 2.367quot; Issue Advertising Deadline Bridal Boutique 2.45quot; 3.108quot; October 13, 2008 8/20/2008 April 13, 2009 2/18/2009 Color: All color is CMYK process October 2009 8/19/2009 Halftones: 150 lines per inch (minimum 300 dpi) Dates subject to change. Ink Colors: SWOP Coated All Carolina Bride ads will be billed the month of publication and Dot Gain: 20% will count toward your News & Observer dollar volume contract. Separation Type: GCR Black Generation: medium Black Ink Limit: 93% Carolina Bride™magazine and carolinabride.com Total Ink Limit: 300% Covering the Triangle UCA Amount: 0% (1% highlight, 100% shadow) 215 South McDowell Street / Raleigh, NC 27601 Wendy D. Holmes, Senior Account Executive PDFs PREFERRED: high-resolution (300 dpi) with T: (919) 836-5605 | F: (919) 836-5689 all fonts embedded. Print or Press optimized. Not Screen E-mail: wendy.holmes@newsobserver.com optimized. www.newsobserver.com | www.triangle.com www.carolinabride.com | www.weddings.triangle.com Software supported: QuarkXpress, Photoshop (high- res), Illustrator. Location code: CBMR, Section: E; version: 6/2/08 Submit digital ads to http://adtrek.nando.com. If you have questions about digital ad specs, please contact Jamie Hufnagel, (919) 836-5681 or Jolie Dorfner, (919) 836-5672. Carolina Bride is a publication of The News & Observer 8