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According to related statistics, by the finish of 2008, the number of Chinese Web users has reached 263 million, and of all Web users there is a 15% proportion of which have had an experience of online shopping, and the exactly number is over 30 million people.
These information indicates that China owned the largest group of Web Users in the world, and they could conduct easily that the potential consumption power is very giant. However, the online shopping of jewelry is not as best-selling as other products, the above statistics is still hard to inspire the staff who engaged in the E-commerce of fashion jewelry.
“The problem that delayed the fast development of jewelry E-commerce is not the poor conditions of logistics, transportation and transfer payments and so on technical means, but the mainly crux is how to make the consumers trust the jewelry products that sold on the internet” Said Mr. Liu Zhijun, the senior adviser of Buy-Sale-Jewelry Net. As a type of commodity with higher value and price, there's lots of problems existed which make consumers hard to set their heart at rest when they are go through the online shopping of jewelry.
Below are the first-line four problems that currently delayed the online shopping of jewelry:
First of all, the problem is confused prices. Although the jewelry prices for online shopping is of is very low, but after lots of businesses priced their products randomly, and to sell seconds jewelry at best quality prices price, or swindling consumers with fine jewelry products, customers gradually lost their confidence to the jewelry shopping online….
The second problem is there is not a standard certificate for the jewelry shopping. At present, although lots of businesses claimed in their product descriptions that they have a variety of certificates, but for the present the use of these certificates is than normative, in particular the certificate for diamonds is mixed and confused, mot of diamond jewelry shopped online are equipped with international English certificate, but a lot of international certificates entered China were not get their pass through the Diamond Exchange, and if consumers bought these diamond jewelry through the Web, in the event of problems to the shopping, whose rights and interests are impossible to get a safeguard.
Thirdly, the lack of after-sales service is and a major problem that existed in the online shopping of jewelry. Some jewelry companies and sellers are still far away from providing adequate after-sales service and quality assurance, and a poor ability to provide a satisfied service of maintenance and exchanging & refunding. Aside from this, the phenomenon of the jewelry photos displayed online are not conformed with the practical commodity is also common, the jewelry customer get in hand is not very same with the jewelry showed on the net, as well as it’s difficult to find a proper way to lodge their complaints…(Article resource: http://www.jewelrywholesale-cn.com/ for fashion jewelry )