• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Internet Marketing 101: Social Media Basics
 

Internet Marketing 101: Social Media Basics

on

  • 559 views

Overview of social media marketing for business: ...

Overview of social media marketing for business:
- Developing a strategy
- Choosing/Establishing goals
- Features & Benefits of popular networks
- Selecting your first channel
- Monitoring & responding

Statistics

Views

Total Views
559
Views on SlideShare
553
Embed Views
6

Actions

Likes
0
Downloads
4
Comments
1

2 Embeds 6

http://www.thewholebraingroup.com 5
http://www.augmentcapital.com 1

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Nice Info..I Enjoyed it.Right now I am making 330$ - 990$ per day with secret social media method. You can check out my blog
    http://www.my-vegas-businessreview.blogspot.com
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Talk about Traction & Rockefeller habits > how quarterly rhythm is established & maintained\n
  • Talk about Traction & Rockefeller habits > how quarterly rhythm is established & maintained\n
  • Talk about Traction & Rockefeller habits > how quarterly rhythm is established & maintained\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

Internet Marketing 101: Social Media Basics Internet Marketing 101: Social Media Basics Presentation Transcript

  • Internet Marketing 101: Social Media Basics
  • The Whole Brain GroupDelivers premium design & digital marketingservices to growing companies, using strongin-house technical expertise and a results-driven process.
  • What we do
  • What we do PPC & Keyword Strategy Tech SupportSocial Media Google Analytics Video EngagementSEO Training Integrated Digital Blogging Mobile Apps WordPress Development Content Marketing Pay-Per- Social Media Google AdWords Reporting Web Design Design Results Monitoring Lead Generation
  • Our Difference • Technology is in our company DNA • We love to collaborate • We are perfectionists at heart • Process makes us happy • Results make us even happier
  • Our Team Right Brain (Creative) + Left Brain (Geeky) = Whole Brain Goodness!
  • And now the basics...1. What is Social Media? Why should you be using it?2. How do you get started?3. What are the most popular channels and how are they used for business marketing?4. How do you monitor and control what’s being said?
  • What does social media look like? Source: http://www.businessinsider.com/social-media-marketing-landscape-complicated-2012-5
  • Why Social Media?✓ Listen to & Learn from others in your field (monitoring)✓ Build relationships & engage customers✓ Increased traffic to your website and/or blog (improved search engine ranking)✓ Establish expertise✓ Market your products or services✓ Recruit new employees✓ Create fans & followers who can help you spread your message
  • Where Do I Start? Decide on your overall goal Do your research (competitors) Document your strategy Start your first channel
  • Our Process - Social Media Strategy • Define your audience • Analyze your competition • Align your company & marketing goals • Do your research • Outline a plan: content, social media, SEO, pay-per-click ads • Define metrics for success • Establish 3-4 priorities per quarter
  • Our Process - Social Media Strategy • Define your audience • Analyze your competition • Align your company & marketing goals • Do your research • Outline a plan: content, social media, SEO, pay-per-click ads • Define metrics for success • Establish 3-4 priorities per quarter Annually
  • Our Process - Social Media Execution • Develop a monthly content calendar • Keep priorities & goals in mind • Monitor, respond, engage • Follow your plan • Marketing Scorecard • Track leads, conversions, and web traffic
  • Our Process - Social Media Execution • Develop a monthly content calendar • Keep priorities & goals in mind • Monitor, respond, engage • Follow your plan • Marketing Scorecard • Track leads, conversions, and web traffic Monthly
  • Our Process - Social Media Evolution • Standard reports to track results • Review priorities & results • What’s working, what’s not working • Stay focused • Be patient • Evolve your tactics • Set new priorities each quarter
  • Our Process - Social Media Evolution • Standard reports to track results • Review priorities & results • What’s working, what’s not working • Stay focused • Be patient • Evolve your tactics • Set new priorities each quarter Quarterly
  • Follow a Smart Process✓ Save time✓ Stay on track✓ Focus on measurable results
  • What are your goals for social media? ✓ Find new customers ✓ Increase the size of your network ✓ Engage with current customers ✓ Market a product or service ✓ Recruit candidates for employment ✓ Establish expertise & thought leadership
  • Why we like Fo r Individuals• Your professional snapshot/your digital resume• Share what’s new/exciting with you & your company (professionally)• Connect and engage with professional contacts• Build your referral network• Get more than a business card & handshake at networking events• Quick background checks (work history, interests, recommendations)• Emphasize your expertise• Help spread the word about company news & job postings
  • Why we like For Comp anies• Your company’s professional profile• Display feeds from company Twitter account, blog, news, etc.• Product & Service listings with displayed recommendations from happy customers• Careers page: Branding, employee quotes, videos, postings, etc.• Sharing job postings is really easy for individuals• Search for candidates even if they haven’t applied - see how they may be connected to others in your company• Advertise to business professionals who fit demographic criteria
  • RecommendationsBanner Images Service Listings
  • Why we like• Listening, learning about topics of interest & trends• Connecting with like-minded people• Stay on top of what your clients & colleagues are up to• Establishing expertise• Reciprocal relationships - help others, they help you• Spreading the word about your business, events, news• Customer engagement - respond to concerns, post specials & coupons• Drive traffic to your blog or website
  • Why we like • Connect with consumers, right where they are • Spread the word about your business, news, events • Customer engagement - ask questions, encourage participation, contests • Your fans help you spread the word when you engage with them • Lots of integration options for your website or blog • Targeted advertising
  • Why we like • More people watch videos on YouTube than conduct Google searches each year • Visual representation of what makes your company products or services cool or unique • Customer & Employee testimonials are more powerful in video • Helps your natural search engine rankings • Add videos hosted on YouTube to your other channels to enhance them
  • Monitoring & Responding the good, bad, & ugly To• Facebook: Admins get alerts• Twitter: CoTweet or Twilert• Hyperalerts: Facebook• Google Alerts: Anywhere on the internet (not real time)• Be positive & responsive• Opportunities & teaching moments• Don’t delete negative comments unless they are spam or inappropriate• Have a policy so everyone is on the same page
  • Monitor Social Engagement • Monitor conversation about your brand • Find like-minded people to engage with • Discover content to learn from & There are tons of tools out there, but these are the ones we use with our clients.
  • What Have We Learned?• Observe what other businesses are doing• Start slowly - don’t try to learn 5 systems at once• Have a strategy - stay focused and delegate wisely• Make sure you have time and resources set aside• Make sure your website is modernized & adaptable• Understand the return on your investment• Track, Analyze, and Adjust
  • Talk to me Marisa Smith, Owner & Founder msmith@thewholebraingroup.co @thewholebraingroup @wholebrainprez
  • Now What??
  • Download our Free eBookThe Essential Step-by-Step Guide to Internet Marketing Whether your business is just getting started with internet marketing or you just want to brush up on the basics, this eBook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step-by-step! You will learn how to: ✓ Implement a keyword strategy ✓ Optimize your website & get found on search engines ✓ Create awesome shareable content ✓ & much more http://info.thewholebraingroup.com/free-internet-marketing-ebook- requestScan QR code with your smartphone to request our eBook The Step-by-Step Internet Marketing Guide is brought to you by The Whole Brain Group & HubSpot to help your business achieve success online. 
  • Request a free consultation Your free 30-minute Talk to a Whole Brain Group expert about how your company consultation will help you identify problem areas, and can develop, manage, and execute complex web marketing identify next steps for taking strategies with a strong focus on goals such as: your digital marketing to the ✓ Getting more qualified leads next level. ✓ Getting measurable results from your marketing investment ✓ Launching a new product or service ✓ Standing out from the competition http://info.thewholebraingroup.com/request-a-free-marketing-consultationScan QR code with your smartphone to request our eBook