Say this is from research, we didn’t’ know who the target was but it wasn’t IC
Beginning of a community of the engaged an itrigued/already existing communit for IC but none for people who don’t reaized D4D. They are also the ones who are actively going to go to the site and share the site with more Engages.
Design for Delight: Designing a Platform for the D4D Website Summer 2011 Chris Lam Jenny Chang Kelly Schalow
Scenario You are a Product Manager who just learned a new method from a D4D session. You want to find out how to use that method and get the right help when needed. The problem is you don’t know where to start looking for resources. You start looking but you come across the Quickbase…
It’s hard to find the right resources for the D4D methods! Quickbase is a crazy bundle of resources. (tailored mostly to Innovation Catalysts)
The Goals Create a site for our target audience Address their needs “I want to bring D4D into my daily life at Intuit.” “I want it to be seamlessly integrated into my workflow.” “….but I do not know how to use the methods.”
The Problem: ? There is no resource readily available for people who want to know about Design for Delight. Quickbase:
The Audience: Who are we solving for? Our Three Potential Audiences: The Intrigued – “I’m curious.” The Engaged – “I want to do it, and I need guidance.” The Experts – “I know how, and I can show you.”
We solved for… The Engaged An Engaged person who wants to learn more about D4D, the methods, and wants help to do D4D methods themselves.
The Process: The Project Brief Interviews Informal Interviews Contextual Interviews (In Sessions) Cardsorting Created Wireframes Multiple Iterations A/B Testing Finalize designs Build Version 1 of the site
Defined Core Tasks Communicate what D4D is to the unfamiliar employee Present a set of prioritized critical methods Link the expert community to those who need the guidance
Research Method Task based usability test 4 remote participants 2 in-person participants The 3 tasks Understand the 3 principles of Design for Delight Find a specific method Search for an Innovation Catalyst 100% Success Rate